Tommy Clark’s Post

Something that drives me insane in SaaS marketing: How many companies fumble a massive opportunity to generate hype and distribution for product or feature launches. This stops now. Here’s a 5-point checklist of everything you need to have dialed to get the most out of your launches on social: (1) Pre-launch content You should be hyping up the launch for ~1-2 weeks prior. The bigger the launch (i.e. an entire new product versus a feature update) the longer the pre-launch content should be in rotation. Tease the new launch. Create educational content around it. Find ways to engage your ICP. (2) Launch content This is the core. Have some sort of launch post(s) go out on the day of. This should come from both the founder and the company accounts. As we’ve seen with Airbnb’s Brian Chesky and OpenAI’s Sam Altman—founder-led content during launches is the way to go. But, you should also have something go out from your company account. Both matter. (3) Post-launch content This is where most companies fumble. The launch content should not end after the ‘launch post’ hits the timeline. Extend the hype for 1-2wks beyond launch date. Highlight use cases. Showcase customer stories. Make sure the people who may have missed the original post can’t possibly miss the launch. (4) Launch-adjacent content ‘Launch content’ isn’t just feature highlight GIFs and hard CTAs. Create content that is around a topic related to the product, but not always hard selling the product. For example: if you're an email marketing SaaS getting into SMS marketing, you’ll want to post more stuff around SMS (that isn’t only the product launch announcement). (5) Influencer amplification A) Have influencers & investors engage with the key launch posts when they go live B) Have your team engage with the key launch posts when they go live You want to give the launch content the absolute best chance at high performance that you can. Getting the post initial momentum using your connections tends to help with that. Oh. One more thing. Shoot to have a timeline that allows you to prep this stuff. It’s not always going to be feasible, I get it. But if you can give your content team a 1-2 week heads up versus a 1-2 hour heads up … I think you’ll be pleasantly surprised by the outcome. PS: If this was helpful, hit repost so more B2B marketers can see this.

In today's digital landscape, both paid and organic marketing are essential for a well-rounded strategy. Here’s a breakdown of each approach and some tips to help you succeed: ✓ Paid Marketing - Paid marketing involves investing money to promote your content, products, or services through various channels. This can include pay-per-click (PPC) advertising, social media ads, sponsored content, and more. Key Benefits: 1. Immediate Results: Quickly boost visibility and drive traffic to your website or landing page. 2. Targeted Audience: Reach specific demographics, interests, and behaviors. 3. Scalability: Easily adjust your budget and scale campaigns based on performance. Top Tips: - Be clear about what you want to achieve (e.g., brand awareness, lead generation, sales) - Use data to create detailed audience profiles and tailor your ads accordingly. - Test different versions of your ads to see what resonates best with your audience. - Regularly check your campaign performance and make necessary adjustments to maximize ROI. ✓ Organic Marketing - Organic marketing focuses on naturally attracting visitors to your content without paying for placements. This includes SEO, content marketing, social media engagement, and email marketing. Key Benefits: 1. Cost-Effective: Requires time and effort but no direct ad spend. 2. Builds Trust and Credibility: Organic content is often seen as more authentic and trustworthy by consumers. 3. Long-Term Results: Sustainable and continues to drive traffic over time. Top Tips: - Create valuable, relevant, and engaging content that addresses your audience's needs and interests. - Optimize your website and content for search engines to improve visibility and ranking. - Build a community by interacting with your followers and responding to comments and messages. - Regularly publish content and maintain a consistent brand voice across all channels. Finding the Right Balance- Both paid and organic marketing have their unique advantages and can complement each other. A balanced approach, leveraging the strengths of both strategies, will maximize your reach and effectiveness. Pro Tips: Integrated Campaigns: Use paid ads to boost high-performing organic content. Cross-Promote Channels: Promote your social media profiles, blog, and email list across different platforms. Measure and Analyze: Track your performance across both paid and organic efforts to understand what works best for your brand. By understanding and implementing both paid and organic marketing strategies, you can create a robust digital presence that drives growth and success.

In today's digital landscape, both paid and organic marketing are essential for a well-rounded strategy. Here’s a breakdown of each approach and some tips to help you succeed: ✓ Paid Marketing - Paid marketing involves investing money to promote your content, products, or services through various channels. This can include pay-per-click (PPC) advertising, social media ads, sponsored content, and more. Key Benefits: 1. Immediate Results: Quickly boost visibility and drive traffic to your website or landing page. 2. Targeted Audience: Reach specific demographics, interests, and behaviors. 3. Scalability: Easily adjust your budget and scale campaigns based on performance. Top Tips: - Be clear about what you want to achieve (e.g., brand awareness, lead generation, sales) - Use data to create detailed audience profiles and tailor your ads accordingly. - Test different versions of your ads to see what resonates best with your audience. - Regularly check your campaign performance and make necessary adjustments to maximize ROI. ✓ Organic Marketing - Organic marketing focuses on naturally attracting visitors to your content without paying for placements. This includes SEO, content marketing, social media engagement, and email marketing. Key Benefits: 1. Cost-Effective: Requires time and effort but no direct ad spend. 2. Builds Trust and Credibility: Organic content is often seen as more authentic and trustworthy by consumers. 3. Long-Term Results: Sustainable and continues to drive traffic over time. Top Tips: - Create valuable, relevant, and engaging content that addresses your audience's needs and interests. - Optimize your website and content for search engines to improve visibility and ranking. - Build a community by interacting with your followers and responding to comments and messages. - Regularly publish content and maintain a consistent brand voice across all channels. Finding the Right Balance- Both paid and organic marketing have their unique advantages and can complement each other. A balanced approach, leveraging the strengths of both strategies, will maximize your reach and effectiveness. Pro Tips: Integrated Campaigns: Use paid ads to boost high-performing organic content. Cross-Promote Channels: Promote your social media profiles, blog, and email list across different platforms. Measure and Analyze: Track your performance across both paid and organic efforts to understand what works best for your brand. By understanding and implementing both paid and organic marketing strategies, you can create a robust digital presence that drives growth and success.

Organic marketing. Paid ads aren't the answer to everything. 🤑 Yes, they can build awareness and drive traffic. But, what if there were other ways to create interest and build loyalty without the crazy ad spend. This is especially powerful for startups and brands that don't have a big marketing spend budget. For instance, generating connections and direct messages on LinkedIn. --> We use Dux-Soup for this and it is AWESOME. Pulling target audience emails and having the right messaging strategy to follow. --> Apollo.io is one of the best software's we have found for emails. But, the key is the right messaging at the right time. Utilizing Facebook groups the right way. --> Facebook groups give you access to literally millions of people without spending a dollar on ads. Join, engage, and post in relevant groups. Engagement, engagement, engagement. --> Comment, like, repost, celebrate. EVERY DAY. Turn your scrolling into profits. Hit record. --> Find something you love talking about whether it be fan engagement, athlete development, coach impact, running motivation or anything in between and create short videos on it. Provide insight, tips, advice, ex. and use that video on social, your website, and YouTube. Upsell opportunities. --> Find where you can upsell, create the funnel, create the email automation and let it work for you. This is for current clients and potential clients. Value-based mindset. --> Don't be a gatekeeper. Give out your templates, guides, strategies for free. Create the download opportunity and have the automation in place to covert, and upsell. What I am getting to, is the right answer always isn't in the ad budget.

In today's digital landscape, both paid and organic marketing are essential for a well-rounded strategy. Here’s a breakdown of each approach and some tips to help you succeed: ✓ Paid Marketing - Paid marketing involves investing money to promote your content, products, or services through various channels. This can include pay-per-click (PPC) advertising, social media ads, sponsored content, and more. Key Benefits: 1. Immediate Results:  Quickly boost visibility and drive traffic to your website or landing page. 2. Targeted Audience:  Reach specific demographics, interests, and behaviors. 3. Scalability:  Easily adjust your budget and scale campaigns based on performance. Top Tips: - Be clear about what you want to achieve (e.g., brand awareness, lead generation, sales) - Use data to create detailed audience profiles and tailor your ads accordingly. - Test different versions of your ads to see what resonates best with your audience. - Regularly check your campaign performance and make necessary adjustments to maximize ROI. ✓ Organic Marketing - Organic marketing focuses on naturally attracting visitors to your content without paying for placements. This includes SEO, content marketing, social media engagement, and email marketing. Key Benefits: 1. Cost-Effective: Requires time and effort but no direct ad spend. 2. Builds Trust and Credibility: Organic content is often seen as more authentic and trustworthy by consumers. 3. Long-Term Results: Sustainable and continues to drive traffic over time. Top Tips: - Create valuable, relevant, and engaging content that addresses your audience's needs and interests. - Optimize your website and content for search engines to improve visibility and ranking. - Build a community by interacting with your followers and responding to comments and messages. - Regularly publish content and maintain a consistent brand voice across all channels. Finding the Right Balance- Both paid and organic marketing have their unique advantages and can complement each other. A balanced approach, leveraging the strengths of both strategies, will maximize your reach and effectiveness. Pro Tips: Integrated Campaigns: Use paid ads to boost high-performing organic content. Cross-Promote Channels: Promote your social media profiles, blog, and email list across different platforms. Measure and Analyze: Track your performance across both paid and organic efforts to understand what works best for your brand. By understanding and implementing both paid and organic marketing strategies, you can create a robust digital presence that drives growth and success. Saurabh Mishra Co-Founder of https://w2infotech.com

Most SaaS brands overlook their link-building efforts. Yet, a good link-building strategy will instantly skyrocket MRR (3 reasons) ⮕ Increase in non-paid traffic A strong link-building system will turbo-charge your existing content marketing strategy. This will lead to scaling your TOFU/MOFU/BOFU traffic through your content bringing in more targeted traffic For SaaS brands, this translates into more potential customers discovering the product. With effective conversion funnels in place, increased traffic often leads directly to more sign-ups and a higher MRR. ⮕ Increase in brand awareness Multiple link-building strategies can effectively build brand awareness for your product. From “Listicles” articles, to HARO(connectively) and Guest Posting opportunities. When a SaaS company earns backlinks from relevant and reputable websites, it gains exposure to a broader audience. Such websites often have established audiences who trust their content, and featuring your brand or product in a blog, review, or PR article can help introduce your company to new, relevant segments of potential customers After all, how will potential users, Use your product if they don’t know about it. ⮕ Better CAC Acquiring customers through organic search tends to be more cost-effective compared to paid verticals like PPC or Social Ads Effective link-building can reduce the dependency on paid acquisition by driving high-intent traffic to the website. This leads to a more sustainable and predictable customer acquisition cost (CAC). When CAC decreases, profitability and margins increase, further boosting MRR. Relationship-based link-building can effectively drive new customers to your product, and build brand awareness. If you haven’t pulled that lever yet there’s no better time.

The unfortunate truth: Too many SaaS companies fumble a massive opportunity to generate hype and distribution for product or feature launches. Here’s a 5-point checklist of everything you need to have dialed to get the most out of your launches on social: (1) Pre-launch content You should be hyping up the launch for ~1-2 weeks prior. The bigger the launch (i.e. an entire new product versus a feature update) the longer the pre-launch content should be in rotation. Tease the new launch. Create educational content around it. Find ways to engage your ICP. (2) Launch content This is the core. Have some sort of launch post(s) go out on the day of. This should come from both the founder and the company accounts. As we’ve seen with Airbnb’s Brian Chesky and OpenAI’s Sam Altman—founder-led content during launches is the way to go. But, you should also have something go out from your company account. Both matter. (3) Post-launch content This is where most companies fumble. The launch content should not end after the ‘launch post’ hits the timeline. Extend the hype for 1-2wks beyond launch date. Highlight use cases. Showcase customer stories. Make sure the people who may have missed the original post can’t possibly miss the launch. (4) Launch-adjacent content ‘Launch content’ isn’t just feature highlight GIFs and hard CTAs. Create content that is around a topic related to the product, but not always hard selling the product. For example: if you're an email marketing SaaS getting into SMS marketing, you’ll want to post more stuff around SMS (that isn’t only the product launch announcement). (5) Influencer amplification 2 things for you to do here... A) Have influencers & investors engage with the key launch posts when they go live B) Have your team engage with the key launch posts when they go live You want to give the launch content the absolute best chance at high performance that you can. Getting the post initial momentum using your connections tends to help with that. Oh. One more thing. Work on a timeline that allows you to prep this stuff. It’s not always going to be feasible, I get it. But if you can give your content team a 1-2 week heads up versus a 1-2 hour heads up … I think you’ll be pleasantly surprised by the outcome. PS: If this was helpful, hit repost so more SaaS founders can see this.

Types of Digital Marketing Digital marketing encompasses a wide range of channels, each offering unique ways to reach and engage audiences. Here’s an overview of the most commonly used digital marketing types: Social Media Marketing: This approach uses platforms like Facebook, Instagram, Twitter, and LinkedIn to connect with audiences. Social media marketing allows businesses to build brand awareness, engage directly with customers, and create shareable content that amplifies reach. Search Engine Optimization (SEO): SEO is the practice of optimizing a website to rank higher on search engine results pages (SERPs), driving organic traffic. Effective SEO strategies focus on keyword optimization, link building, and content quality, making it easier for potential customers to discover the business through search engines. Pay-Per-Click (PPC) Advertising: PPC is a model of online advertising where businesses pay each time a user clicks on their ad. Platforms like Google Ads enable companies to target specific keywords, ensuring their ads reach users actively searching for related products or services. Email Marketing: Email remains one of the most effective forms of digital marketing, allowing businesses to communicate directly with subscribers. From product promotions to newsletters, email marketing helps nurture leads, build loyalty, and drive conversions by delivering tailored content to interested recipients. Content Marketing: This strategy involves creating and distributing valuable, relevant content to attract and engage a defined audience. Content marketing spans various formats, including blog posts, videos, infographics, and e-books, with the goal of building trust and establishing the business as an industry authority. Each digital marketing type serves a distinct purpose, and businesses often use a mix of these channels to create a cohesive strategy that maximizes reach and impact.

3 reasons why a good link-building strategy will instantly skyrocket MRR for 7-figure SaaS brands. ⮕ Increase in Non-Paid Traffic A strong link-building system will turbo-charge your existing content marketing strategy. This will lead to scaling your TOFU/MOFU/BOFU traffic through your content bringing in more targeted traffic. For SaaS brands, this translates into more potential customers discovering the product. With effective conversion funnels in place, increased traffic often leads directly to more sign-ups and a higher MRR. ⮕ Increase in Brand Awareness Multiple link-building strategies can effectively build brand awareness for your product. From “Listicles” articles, to HARO(connectively) and Guest Posting opportunities. When a SaaS company earns backlinks from relevant and reputable websites, it gains exposure to a broader audience. Such websites often have established audiences who trust their content, and featuring your brand or product in a blog, review, or PR article can help introduce your company to new, relevant segments of potential customers After all, how will potential users, use your product if they don’t know about it? ⮕ Better CAC Acquiring customers through organic search tends to be more cost-effective compared to paid verticals like PPC or Social Ads Effective link-building can reduce the dependency on paid acquisition by driving high-intent traffic to the website. This leads to a more sustainable and predictable customer acquisition cost (CAC). When CAC decreases, profitability and margins increase, further boosting MRR. Relationship-based link-building can effectively drive new customers to your product, and build brand awareness. If you haven’t pulled that lever yet there’s no better time to consider it.

Orchestrating a multichannel-multidimesional content marketing to build better sales conversions and brand leadership pivoting on best-in-class solution's features and their customer delighting outcomes: Companies navigating the complexities of promoting their products in the competitive SaaS landscape often turns to specialised services. SaaS services offer a spectrum of strategies and tactics tailored to the unique characteristics of SaaS offerings. Key points include: Diverse Strategies: SaaS services encompass a variety of strategies to meet the unique challenges of SaaS products in the market. Performance Marketing Expertise: A Saas marketing agency specialises in driving measurable results through various performance-based channels, ensuring a targeted and effective approach. Optimised Campaigns: These agencies bring expertise to optimise campaigns for specific objectives such as lead generation, customer acquisition, and overall revenue growth. Data-Driven Insights: Leveraging data-driven insights, SaaS services stay ahead by understanding customer behaviours, market trends, and campaign performance metrics. Alignment with Business Goals: A Saas performance marketing agency fine-tunes campaigns to align with the specific goals of SaaS businesses, ensuring a strategic and goal-oriented marketing approach. Multi-Channel Campaigns for SaaS Growth Relying on a single marketing channel is no longer sufficient for sustainable growth. SaaS companies must adopt a multi-channel approach to reach their target audience wherever they are. This approach involves coordinating and integrating various online and offline channels to create a cohesive and impactful marketing strategy. A multi-channel campaign for SaaS growth should include a combination of digital marketing channels such as content marketing, social media, email marketing, search engine optimisation (SEO), and paid advertising. The synergy between these channels ensures a comprehensive and consistent brand presence across different touchpoints, maximising the chances of capturing the attention of potential customers. Here's why multi-channel campaigns are imperative for SaaS growth, supported by relevant data and insights: https://lnkd.in/g4DYY-ty