Karen Altman

Time is ticking away! Have you submitted your entries for the 2024 American Advertising Awards, yet? All entries must be submitted by January 8, 2025. Get your entries together before the holidays, so you don’t have to worry about it later. Do you know someone that could use a reminder? Forward them this information. See all the deets and dates at the link below. https://lnkd.in/gxMZPCpm #KeepItSA #advertising #AAAwards #winanaddy #SanAntonio

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[New Blog] Hyperlocal Marketing: Strategies to Connect Brands with Neighborhood Audiences Discover the power of hyperlocal marketing and how it can help businesses connect with their target audiences at a neighborhood level. Learn about the benefits, strategies, and challenges of hyperlocal marketing in this comprehensive blog. Continue your reading here: https://lnkd.in/e_JvffCz #AVPMarketo #HyperlocalMarketing #CommunityEngagement #USA #UnitedStates 

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🚀 New Episode Alert 🚀 In latest episode, #019 of OTR podcast, Rick Currier sits down with Brandon Friesen (he/him) CEO at Just Global, to discuss the state of B2B advertising and marketing. Friesen shares his journey from tech editor to agency president, diving into the importance of upper funnel engagement and long-term growth strategies. They dive into the impact of AI-generated content on marketing and emphasize the necessity of a human touch. Friesen states, "It's a great tool for content creation. I don't think we should be afraid of it, we should be embracing it. But you still need a human being to make it read well, to make it interesting, to position it in the right way, and to have the intelligence of the broader market context." 🎧 Tune in now for insights on connecting data for better marketing strategies and leveraging AI responsibly! https://ow.ly/As2L50RQZ2w #b2b #b2bmarketing #AI #ConnectedData #OTR #TechInnovation

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Did you know? 84% of consumers say authenticity is important when deciding which brands to support. PR helps brands showcase their authenticity and build genuine connections. ➡️ How is your PR strategy fostering brand authenticity? #teamology #trendtuesday #PublicRelations #PRTips #pressreleases #branding #Storytelling

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Scale Your Marketing Agency: Expert Tips & Tricks Jacksonville Buzz interviews Greg Kirkham from Wells Digital Media on scaling marketing agencies. Learn about challenges in marketing, effective strategies, and the importance of agency structure for growth and success. #marketingagency #welldigitalmedia ['#marketingagency', '#welldigitalmedia', '#scaleagency', '#digitalmarketing', '#marketingstrategies', '#agencygrowth', '#businessconsulting', '#marketingchallenges', '#roi', '#entrepreneurship']

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Companies partnering with micro-influencers experience a 60% higher engagement rate compared to those working with larger influencers! 🚀 This powerful statistic underscores the value of authenticity and niche expertise. While micro-influencers may have smaller followings, their audiences are often more engaged and responsive. Ready to elevate your brand's engagement? Let’s explore how micro-influencer partnerships can enhance your marketing strategy! Discover: https://lnkd.in/gdAFCfsP #Dept11 #MicroInfluencers #EngagementMatters #MarketingStrategy

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Despite 2024's late Thanksgiving date shortening the holiday season, Americans are expected to spend record numbers. As brands prepare to ramp up for the upcoming holiday season, ad spend remains steady. #DirectResults #marketing #radioads #radiomarketing #podcastmarketing #marketingagency #audioadvertising #radioshow #holidayseason2024 #thanksgiving2024 #holidayspend2024

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It's not too late to sign-up for tomorrow's webinar! We've teamed up with PR coach Michael Smart to shed light on subjects that actually work and land media placements. Register today at the link in the comments to get access to the live webinar tomorrow @ 2 PM EST and the accompanying ebook!

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🎤 There were plenty of mic drop moments in this week’s brand new episode of the Six Degrees of Associations Podcast, featuring American Marketing Association (AMA) CEO Bennie F. Johnson, hosted by Lucas McCann. 🎉 As we learn in today’s chat, even though marketing technology continues to change at a rapid pace, certain enduring qualities have never been more important in this field. Tune in now & listen to the full interview ➡️ https://bit.ly/3KihOTI #AMA #MarTech #AMA #MarketingAI #MarketingTech #MarketingTechnology #ASAE #AssociationLeadership #Associations

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How does a Marketing Director determine their dealership's budget and media mix? Allison Kemp shares her process for developing marketing strategies for Rich Ford. Check out the full podcast episode: https://lnkd.in/evPYjpi5

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📅 Mastering Sponsorships: A Blueprint for Creators, Influencers, and Event Planners 📅 Looking to take your brand, event, or project to the next level with sponsorships? 🚀 Join Dirty Lola for an exclusive workshop where you'll learn how to secure and manage successful sponsorships that fuel your growth. With experience partnering with top brands like Njoy, Uberlube, and Wicked, Lola will share her insights on building long-lasting brand collaborations. In this session, you’ll learn: - The different types of sponsorships (monetary, in-kind, media). - How to create sponsorship packages that brands can’t resist. - Best practices for approaching sponsors and delivering value. Whether you’re an influencer, creator, or event planner, this workshop is designed to give you the tools you need to thrive in the world of sponsorships. Date: 20 Nov Time: 3pm EST Event: https://lnkd.in/eugP5TfE #SponsorshipSuccess #BrandPartnerships #EventPlanning #InfluencerMarketing #Creativity

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