Tariq Peters’ Post

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Freelance PR & Communications Consultant | Personal Branding Coach | Empowering Business Leaders, Entrepreneurs & Early-Career Professionals to Become More Visible & Build Strong Personal Brands

Did you know online news is now as popular as TV for the first time in the UK? 💻 According to Ofcom, more than half of UK adults (52%) now use platforms like Facebook, YouTube, and Instagram to access news, up from 47% in 2023. However, older audiences still place greater trust in TV and radio for accuracy and impartiality, with 85% of over-55s relying on TV as their main news source. As a PR consultant, understanding how news is consumed is critical to making work more impactful for clients. These insights are even more important as we: 👉🏾Adapt our strategies to leverage digital platforms while maintaining the trustworthiness of traditional media. 👉🏾Create a blend of coverage opportunities across digital and traditional outlets to maximise reach and ensure credibility. 👉🏾Ensure all content we newsjack or align with is fact-checked and verified, especially with rising concerns over misinformation and deepfakes. Personally, I listen to the radio in the morning, check the news throughout the day via social media alerts, and watch the news on TV in the evening—I rarely use YouTube for current events unless I’m watching Sky News Live. How do you consume your news? And for the PR pros, how are you adapting your strategy to these shifts in news consumption?

TV loses its crown as main source for news

TV loses its crown as main source for news

ofcom.org.uk

Guy Clapperton MCIPR

The media trainer that helps you avoid being misquoted, misunderstood or misrepresented. My team will ensure you get value out of speaking to the press.

2mo

Someone's got to do something about these categorisations, though. Immediately I turned 55 a few years back, in marketers' eyes I was lumped in with the over-85s when in terms of behaviours and lifestyles that 30 year gap is pretty significant. I'm not criticising anything you say but our habits in terms of news sound similar in spite of any demographic difference.

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