Did you know online news is now as popular as TV for the first time in the UK? 💻 According to Ofcom, more than half of UK adults (52%) now use platforms like Facebook, YouTube, and Instagram to access news, up from 47% in 2023. However, older audiences still place greater trust in TV and radio for accuracy and impartiality, with 85% of over-55s relying on TV as their main news source. As a PR consultant, understanding how news is consumed is critical to making work more impactful for clients. These insights are even more important as we: 👉🏾Adapt our strategies to leverage digital platforms while maintaining the trustworthiness of traditional media. 👉🏾Create a blend of coverage opportunities across digital and traditional outlets to maximise reach and ensure credibility. 👉🏾Ensure all content we newsjack or align with is fact-checked and verified, especially with rising concerns over misinformation and deepfakes. Personally, I listen to the radio in the morning, check the news throughout the day via social media alerts, and watch the news on TV in the evening—I rarely use YouTube for current events unless I’m watching Sky News Live. How do you consume your news? And for the PR pros, how are you adapting your strategy to these shifts in news consumption?
Tariq Peters’ Post
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Good news or bad news - TV no longer the single main source of news In the #UK "#Television is no longer the single main source of news for UK adults, as Ofcom research shows online sites and apps are now as popular as TV news for the first time." Whether this is good or bad, it is undoubtably inevitable. The internet opened up the world of news and made other non-mainstream media sources available at the click of a button. That has huge positives. Alternative media has different takes, different focuses that traditional media, looks at details that mainstream television news doesn't highlight. Depending on the type of news, it can really enrich and compliment understanding of the world. However, the obvious negatives is that fake news floods the zone, people are ciphoned into their own bubbles of what is real and what is fake. People can tailor the news to their own biases and interest, and that is causing a schism in societies. All these changes underscore the importance of #publicservicemedia in the ever-changing media landscape. The importance of having impartial and fact-based media in a divided newscape is so important. Corporate media has business interests, and online independent media varies in quality enormously. It's important for PSBs to embrace this change and ensure that they are not just present or considered a TV-only news source, but be across all platforms. In the UK "Public service broadcasters (#PSBs) remain an important way to access news. BBC One remains the most popular individual news source, while news across all BBC platforms (TV, radio, news website, Sounds and iPlayer) still reaches 68% of all UK adults. ITV1 is the second most popular individual news source." "Online news sources – and social media platforms in particular – are rated much less favourably than traditional platforms such as TV and radio for accuracy, trust and impartiality....Audiences still consider ‘trusted and accurate UK news’ as the most important societal feature of public service media (PSM), with nearly half of respondents (49%) ranking it among the top three attributes...PSBs, on the whole, consistently deliver well in this area, with 63% of respondents rating PSB news as ‘trusted and accurate’." In summary, the moves to online news is inevitable. Some independent media is great, and a great benefit to that, but others are a danger to understanding of truth and facts. In the battle to establish truth and facts, the public service media, with the mission to inform, has to lead the way and reach audiences where they are. They require support from governments to continue to offer this vital service. It's a fact that the stronger support and independence of #psbs the stronger society's democracy is. #newsmedia #news #socialmedia #tvindustry #mediaindustry #tvnews #broadcastmedia #broadcasting https://lnkd.in/ekCxFKxC
TV loses its crown as main source for news
ofcom.org.uk
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Online news media overtakes TV news for the first time. A watershed moment, which underlines everything we see at Metricomm in our media effectiveness analysis. There’s no doubt that online media are by far the most influential source of news. A TV bulletin is over in minutes. Online news about brands, topics and issues stays there, with the potential to influence audiences over a much longer timeframe. Interesting comment as well about ‘this is what people say they do.’ I’d put money on the fact that many of the 70% who say they ‘watch’ news bulletins on TV aren’t actually watching at all; it’s just background noise. On the other hand, we know from consumer responses to online media coverage (search, website visits etc) that readers of online news are paying attention, and it becomes a powerful catalyst for other behaviours. #mediaeffectiveness #insights #dataanalytics #news #consumerbehaviour
Online overtakes TV in survey of news habits
bbc.co.uk
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For the first time, online news has overtaken TV as the most popular news source in the UK! According to Ofcom, 71% of the population now get their news online, while 70% tune in to TV bulletins. Social media is also growing fast, with platforms like Facebook, YouTube, and Instagram leading the charge—especially among 16-24 year-olds, where a staggering 82% use social media for news! Whilst the BBC remains the top individual news source in the UK (68%), Meta-owned platforms have become the second largest source at 40%. Meanwhile, traditional newspapers continue to decline, with only 34% of people saying they use them. The way we consume news is changing—are you staying up to date online? 🌐 Link to article https://ow.ly/PINQ50TlfxA #NewsHabits #DigitalNews #SocialMediaNews #UKNews #Ofcom
Online overtakes TV in survey of news habits
bbc.co.uk
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For the first time, online news has overtaken TV as the most popular news source in the UK! According to Ofcom, 71% of the population now get their news online, while 70% tune in to TV bulletins. Social media is also growing fast, with platforms like Facebook, YouTube, and Instagram leading the charge—especially among 16-24 year-olds, where a staggering 82% use social media for news! Whilst the BBC remains the top individual news source in the UK (68%), Meta-owned platforms have become the second largest source at 40%. Meanwhile, traditional newspapers continue to decline, with only 34% of people saying they use them. The way we consume news is changing—are you staying up to date online? 🌐 Link to article https://lnkd.in/esgFm4b5 #NewsHabits #DigitalNews #SocialMediaNews #UKNews #Ofcom
Online overtakes TV in survey of news habits
bbc.co.uk
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Regulator’s latest reports show that, for the first time since the 1960s, TV is no longer our leading source of news. The latest, annual news consumption reports from media regulator notes what it calls ‘a generational shift in the balance of news media’. While a sizeable 70% of us get our news from the #TV, for the first time ever, more of us – 71% – access news online. This is the first time that TV has not been the leading source of news since the 1960s, when the medium overtook #radio and #newspapers, as part of a wider increase in ownership of TV sets. Read Ofcom’s reports on News consumption in the UK Today, the big driving factor behind the shift is our increased use of social media to keep up with a fast-changing world. More than half of all #UK adults (52%) use platforms such as #Facebook, #Instagram and #YouTube to access news – the latest figure up from 47% in 2023. At the same time, the reach of TV news has dropped from 75% last year to 70%. What’s more, the #Ofcom report demonstrates that the change is being driven by younger people. Some 88% of those aged 16-24 access news online, while older generations are only gradually adding online sources to the ways they already access news. Of those aged 55+, just 28% access news via #socialmedia, compared to 82% of those aged 16-24. More than half (54%) of the same 55+ group access news online, mostly from dedicated news websites – a moderate rise from 45% in 2018. Indeed, among those aged 55+, TV remains the leading platform for news at 85%, compared to just 49% for those aged 16-24. These shifts are particularly significant given how accurate, impartial and trustworthy we consider the news to be on different platforms. The Ofcom report notes that many consider online news services, especially social media platforms, much less reliable than traditional platforms. The regulator is keen to support trusted, valued public service media and has established a framework for its next review of the sector. It’s previous review, Small Screen: Big Debate, made a number of recommendations that were included in the Media Act 2024. Ofcom has also recently published a report on the role of news consumption in this summer’s #generalelection. Photo by Austin Distel
Online now the leading source of UK news – Ofcom
https://infotec.news
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For the first time ever, more people in the UK are viewing online content than watching TV. Research by Ofcom reveals 71% of the population said they used online services for news versus 70% who watch TV news bulletins. Tapping into online conversations is more important now, than ever. The online world has become an extension of our real life. The world's thoughts and opinions on any topic can be found across online news and social channels. How do you tap into the conversation? Exorde monitors over 5000 news and social media sources daily, collecting approximately 5 million posts per day - Data which can be at your fingertips, either through an API or a custom built dashboard. If you want to know more about how you can use social media data for your business, comment "Data" and we'll get back to you. Read more in the BBC article: https://lnkd.in/exwrkWtf #news #uknews #bbc #bbcnews #socialmedia #online #internet #internetnews #media #medianews #mediachannels #tv #technology #technews #data
Online overtakes TV in survey of news habits
bbc.com
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While not exactly a revelation for anyone under 25 or those with youngsters at home, it’s of note that Ofcom has found online has replaced TV as the main source of news in the UK. Before turning your back on the telly box, bear in mind that most broadcasters also share their news content on social media apps. Broadcast news also continues to be rated more highly for accuracy, trust and impartiality than online sources. The takeaway? Consider your audience and the platforms they consume, but don’t underestimate broadcast if reputation is a priority. https://lnkd.in/eg63bNB2
Internet replaces TV as UK’s most popular news source for first time
theguardian.com
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The May edition of the Media Bias Chart for TV and videos (including YouTube) is out! This is a good day to compare how various TV programs are reporting on the news of the day. There's a HUGE difference depending on which channel/program you're watching. https://lnkd.in/gsBUqKya
These are the eight programs making their debut on the May edition of the TV/video chart: - CNN: First of All With Victor Blackwell - HasanAbi (YouTube) - NBC KCRA 3 Sacramento: KCRA 3 News at 6 PM - Newsmax: Chris Plante The Right Squad - NewsNation: Morning in America Weekend - PBS: Washington Week With The Atlantic - Scripps News: On The Scene - TBN: The Rosenberg Report The Ad Fontes Media analyst team spends numerous hours every month watching TV news programs from networks like CNN, Fox News and NewsNation. But many news consumers get their information from other types of video sources, like YouTube and Rumble, so our team has rated dozens of those, as well. In fact, our analysts have fully rated more than 580 TV/video sources (that’s over 3,100 human-rated episodes!), and these range from national programs to niche YouTube channels to local TV news broadcasts. You’ll see examples of all of these in the list of eight programs that are making their debut on the static Media Bias Chart® this month. Of the 580 programs we’ve rated, only 65 of them are featured on May’s Static Media Bias Chart®. (A list of these 65 sources is available on our website.) It’s impossible to view all 580 sources in a single image, so we choose a selection of programs to feature on the chart each month. https://lnkd.in/gVT5CwKz
Ad Fontes Media Team Has Rated Hundreds of TV/Video Programs, from National Networks to YouTube Channels to Local News Broadcasts | Ad Fontes Media
https://adfontesmedia.com
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These are the eight programs making their debut on the May edition of the TV/video chart: - CNN: First of All With Victor Blackwell - HasanAbi (YouTube) - NBC KCRA 3 Sacramento: KCRA 3 News at 6 PM - Newsmax: Chris Plante The Right Squad - NewsNation: Morning in America Weekend - PBS: Washington Week With The Atlantic - Scripps News: On The Scene - TBN: The Rosenberg Report The Ad Fontes Media analyst team spends numerous hours every month watching TV news programs from networks like CNN, Fox News and NewsNation. But many news consumers get their information from other types of video sources, like YouTube and Rumble, so our team has rated dozens of those, as well. In fact, our analysts have fully rated more than 580 TV/video sources (that’s over 3,100 human-rated episodes!), and these range from national programs to niche YouTube channels to local TV news broadcasts. You’ll see examples of all of these in the list of eight programs that are making their debut on the static Media Bias Chart® this month. Of the 580 programs we’ve rated, only 65 of them are featured on May’s Static Media Bias Chart®. (A list of these 65 sources is available on our website.) It’s impossible to view all 580 sources in a single image, so we choose a selection of programs to feature on the chart each month. https://lnkd.in/gVT5CwKz
Ad Fontes Media Team Has Rated Hundreds of TV/Video Programs, from National Networks to YouTube Channels to Local News Broadcasts | Ad Fontes Media
https://adfontesmedia.com
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2moSomeone's got to do something about these categorisations, though. Immediately I turned 55 a few years back, in marketers' eyes I was lumped in with the over-85s when in terms of behaviours and lifestyles that 30 year gap is pretty significant. I'm not criticising anything you say but our habits in terms of news sound similar in spite of any demographic difference.