Tapper’s Post

Hot off the presses, FreeWheel's Video Marketplace Report on the 1H of 2024 is out! Programmatic advertising continues to grow, with a 15% increase in the U.S. and an impressive 41% rise in Europe. As publishers adopt programmatic methods, this growth highlights a shift toward more automated transactions. Get the full story from the FreeWheel Video Marketplace Report. #FreeWheelEmp https://bit.ly/3U69VWL

“What’s the backbone of programmatic advertising?” “Ad auctions” – the rookie answer🤓 “DSP and SSP” – the middle rank🤔 “Real-time bidding” – the advanced answer😎 RTB has become so common in the programmatic world that we often overlook how significant the protocol is. In 2009, it made the revolution, so in 2024, we decided to remind you why. In this article, we discuss: ✔️What RTB is and how it came to life ✔️How RTB works ✔️The different types of RTB ✔️Which tech utilizes the protocol best Rediscover the heart of programmatic in the link below! #AdTech #Programmatic #RTB #DigitalAdvertising

🚀 Discover the groundbreaking advantages of header bidding in programmatic advertising! Learn how it boosts competition, CPM rates, and transparency. Stay competitive with this innovative approach. ➡️ Read more http://rpst.cc/NPDzjB #HeaderBidding #DigitalMarketing

Programmatic advertising continues to grow, with a 15% increase in the U.S. and an impressive 41% rise in Europe. As publishers adopt programmatic methods, this growth highlights a shift toward more automated transactions. Get the full story from the FreeWheel Video Marketplace Report. #EffectvEmp https://bit.ly/3YqEpoN

In our latest op-ed, Ben Putley shows how decentralized ad exchanges can bring greater transparency to the future of digital advertising. 📰 🌐 https://lnkd.in/ezWDJTCP

The Trade Desk’s stance here is impressive. Not only does taking this stance improve the advertiser side but it also creates a fair and balanced side among the publishers that already properly disclose if their video ad placements are in-stream or out-stream.

Discover Prebid: The Open-Source Powerhouse Transforming Digital Advertising for Publishers. Prebid enables header bidding, driving competition and maximizing ad revenue. In this guide, explore Prebid's impact on programmatic advertising. Say goodbye to traditional waterfall auctions and embrace real-time bidding for higher yields. Ready to elevate your ad strategy? Dive into our handbook and unlock the full potential of Prebid! Link: https://lnkd.in/dScUK2Xe #Prebid #HeaderBidding #AdRevenue #DigitalAdvertising #advergic

Types Of Deals in Programmatic Advertising || Part 4 Here are the types of deals in programmatic advertising: 1. Open Auctions (Real-Time Bidding): Ad inventory sold to the highest bidder in real-time. 2. Private Auctions: Invite-only auctions where select advertisers bid on premium inventory. 3. Programmatic Guaranteed: Advertisers buy inventory in advance at a fixed price, ensuring specific ad placements. #programmaticadvertising

A programmatic guaranteed (PG) deal is a guaranteed buy directly with a publisher via a deal ID (rather than via ad server tags). PG is more flexible for you and your publisher to manage, and it provides more transparency than regular tag buys. Billing and reporting are consolidated through DSP, which saves you time.

Programmatic advertising. It's a pretty big deal. But what exactly are these deals? Different types of programmatic deals dictate the rules when delivering ads on publishers' websites. Want to learn more? We've got you covered - Read about the programmatic deals in our latest blog. https://lnkd.in/eWjsgvKs