Tapper

Click spam is a hidden threat that inflates metrics, drains budgets, and distorts your data. Understanding this growing issue is crucial for advertisers aiming to protect their investments and maximize ROI. In our latest blog, we break down: • What click spam is and how it works •  Who's behind it and why •  Key strategies to detect and prevent it Don’t let fake clicks derail your campaigns. Learn how to safeguard your advertising budget today! 👉 https://lnkd.in/dhH7Zbpr

We’re excited to share our latest feature in Martechvibe , written by our CEO and Co-founder, Nasser Oudjidane: “Preventing Ad Fraud During Black Friday and Beyond.” The holiday shopping season is both an opportunity and a challenge for marketers. With ad fraud evolving, here are some key takeaways from the article: • 22% of global ad spending was lost to fraud in 2023. • 42% of all digital traffic consists of bots, and 65% of these bots are malicious. • Ad fraud costs are forecasted to rise from $100 billion in 2024 to $172 billion by 2028. This piece dives into: • How fraudsters leverage AI to exploit high-stakes moments like Black Friday. • Steps brands can take to safeguard campaigns using AI-powered tools like Tapper. • Practical tips for improving campaign integrity and protecting ROI during the holiday season. Read the full article here: https://lnkd.in/dQcdbZyP A big thank you to Martechvibe for collaborating with us to highlight this critical issue!

Almost 25% of traffic on Google Video Partners is invalid! If you're running YouTube campaigns, here's a quick fix to save your ad budget: By default, Video Action Campaigns also show ads on Google Video Partners (GVP), a significant source of invalid traffic. Unfortunately, you can't exclude GVP directly—but there’s a simple workaround: Add this placement exclusion: 𝗴𝗼𝗼𝗴𝗹𝗲𝗮𝗱𝘀𝗲𝗻𝘀𝗲_𝘄𝗶𝘁𝗵𝗼𝘂𝘁_𝘆𝗼𝘂𝘁𝘂𝗯𝗲[.]𝗰𝗼𝗺 (remove the brackets) Steps to verify you’re not spending on GVP: 1️⃣ Go to your video campaigns. 2️⃣ Click “Segment.” 3️⃣ Select “Network (with search partners).” If you see "Google Display Network," your ads are running on GVP. After adding the exclusion, you should only see “YouTube.” 💡 Pro Tip: Double-check your GVP performance before applying this exclusion. If it’s delivering good results for you (though rare), keep it. But in most cases, this hack helps eliminate waste and improves ROI. 📊 Data Source: https://lnkd.in/duuPn3Zu

Is your ad spend driving the results you expected? A quick PPC audit might be the game-changer your campaigns need. Here’s what a solid audit unlocks: ✅ Higher ROI by uncovering hidden opportunities ❌ Less waste with optimized targeting and keywords 📈 Better performance with improved ad copy and assets Start by setting clear goals, reviewing account settings, and refining your keyword strategy. These small steps lead to big wins. Want to maximize every dollar in your ad budget? Check out our full 10-step guide! 👉 https://lnkd.in/dCpW5Dzq

Fraudsters are ready to exploit the holiday rush, leading to wasted ad spend, distorted metrics, and missed opportunities. But don't let your ad budgets go to waste! In our latest blog, we dive into: • Why click fraud spikes during the holiday season • The impact it can have on your ad performance • Key strategies to protect your campaigns and maximize your ROI Don't let bots ruin your holiday campaigns! Take proactive measures to safeguard your marketing efforts and ensure your ads reach genuine customers. Check out the full blog for actionable insights: https://lnkd.in/d3HfPXHd

Fraudsters are ready to exploit the holiday rush, leading to wasted ad spend, distorted metrics, and missed opportunities. But don't let your ad budgets go to waste! In our latest blog, we dive into: • Why click fraud spikes during the holiday season • The impact it can have on your ad performance • Key strategies to protect your campaigns and maximize your ROI Don't let bots ruin your holiday campaigns! Take proactive measures to safeguard your marketing efforts and ensure your ads reach genuine customers. Check out the full blog for actionable insights: https://lnkd.in/d3HfPXHd

🎉 New Feature: Placements Understanding where your display ads are being shown is crucial for optimizing ad spend and reducing fraud. Our new Placements feature in Tapper allows you to: • Analyze placement data to see exactly where your ads appear. • Review fraud rates for each site to pinpoint sources of spam and fraudulent clicks. • Identify poor-performing placements that may be draining your budget. Check out this quick video to see how it works! 👇

We are excited to share our latest feature in Martechvibe : "The Battle Against Bots: Why CMOs Are On The Frontlines" With ad fraud becoming a growing concern in the GCC, here are some key findings: • 16.5% of all paid ad traffic in the GCC is invalid, impacting marketing performance. • 19.5% of traffic from non-Google platforms like Meta and X is fraudulent. • Projected $274.68 billion in lost revenue opportunities due to invalid traffic in 2024. Read the full article here: https://lnkd.in/dJ9757ga A big thank you to Martechvibe for featuring this crucial topic!

 As cyber threats rise, botnets are targeting businesses of all sizes, causing disruptions from data breaches to click fraud. Strengthening security and monitoring traffic can help safeguard your operations. Learn key protection strategies in our latest blog 👉 https://lnkd.in/dU95EESD

🎉 New feature: Keywords With our Keyword Analytics feature, you can explore keyword fraud trends right from your dashboard and get a clear picture of how your top keywords are performing. This tool is designed to help you focus your ad spend on the best-performing keywords, boosting your campaign's efficiency and effectiveness. Check out the video below to get a closer look at how this feature works! 👇