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Co-founder, Chief Executive Officer at StreamVX | One of the pioneers and active contributors of the pay-TV industry | Video Streaming | OTT services | IPTV Technologies | Monetization | MSO Advisory | IEmmy Member

Top six global content providers account for over half 2024 spend. Disney, Comcast, Google, Warner Bros. Discovery, Netflix and Paramount (the top six global content providers in 2024) combined spend more than half of all investment in the global TV and film industry. This amounts to a record $126 billion, according to a report by Ampere Analysis. Together, these companies represent 51% of the total global content market, up from 47% in 2020. This increase in spending has had a significant impact on TV and film production and comes despite recent economic pressures and changing consumer preferences in the industry. Despite announced cuts to its linear and theatrical brands, Disney remains the largest contributor to the media landscape, accounting for 14% of global investment in TV and film content in 2024. This is supported by the full acquisition of Hulu at the start of 2024, which will add an additional $9 billion to Disney's total spend. Spending on original programming has been a priority for these top studios, with more than $56 billion, or 45% of their combined spend, allocated to original content over the past two years. Netflix, the largest investor in global streaming content, has consistently maintained an annual spend of $14.5 billion on both original and acquired programs. This figure is expected to increase in 2025, following Netflix's recent acquisition of sports rights, including NFL games and WWE content, which will broaden its content offering and appeal. Unique among the major players, Google's YouTube has achieved significant market influence by investing in creator partnerships and revenue-sharing programs rather than traditional TV and film production. This approach has made YouTube the third largest contributor to global content spending, as it continues to secure deals with high-profile content creators and expand its global reach. In these challenging times, streaming platforms are holding up quite well. The major players are looking for ways to maintain revenue growth and stabilize their position in the market. Streaming is clearly on its way to wiping out cable TV and taking over its audience. In my last post I talked about the very different ideas platforms have to attract viewers and subscribers. In summary, the streaming market is at a very important moment in history. Content providers are taking their places on the list of major players. Those who get there now should be able to stay at the top for years to come, grow and deliver serious profits to shareholders and employees. Let me know what you think in the comments. You can find a link to the full article in the first comment under this post. Follow my profile to stay up-to-date when it comes to industry news, technology updates, and market analysis. #SzymonKarbowski #StreamVX #videostreaming #Disney #Comcast #YouTube #WarnerBrosDiscovery #Netflix #Paramount #Hulu #report #AmpereAnalysis #investments

Szymon Karbowski

Co-founder, Chief Executive Officer at StreamVX | One of the pioneers and active contributors of the pay-TV industry | Video Streaming | OTT services | IPTV Technologies | Monetization | MSO Advisory | IEmmy Member

1mo
Grzegorz Bagiński

Senior Lead Developer / Video Engineer at StreamVX

1mo

Original programming has become the real battleground for these giants. 56 billion dollars proves that they're all in.

Klaudia Kawała

Junior Software Tester

1mo

More than half of global content spending by just six companies. That shows how powerful these media giants really are.

Jaroslaw Wiszniewiecki

Senior Video Engineer w StreamVX

1mo

$126 billion is huge - so much content on the way.

Google's unique approach with YouTube is so fascinating. Partnering with creators keeps them relevant in a different way than traditional studios.

I'm surprised that these six companies have increased their market share so much since 2020. It shows how powerful streaming has become.

It's fascinating that only a few companies are responsible for half of the world's content. Talk about industry concentration.

Mateusz Janik

Software Tester Team Leader at StreamVX

1mo

Netflix's focus on original programming continues to pay off. I am excited to see how their NFL and WWE content will expand their reach.

Patryk Ramach

Customer Service Specialist at StreamVX

1mo

Disney's 14% of global content spend is impressive! No wonder they're dominating with popular shows and movies.

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