Swifteq’s Post

AI in Customer Support—Friend or Friction? 🤔 What if the tool you introduce to make your customers’ lives easier ends up frustrating them instead? Live chat is a favourite among customers—41% prefer it over other channels. But incorporating AI into live chat is a double-edged sword. Done right, it reduces wait times, enhances resolution speed, and even empowers customers to resolve issues on their own. However, poorly implemented AI risks increasing customer effort and breaking the seamless communication customers expect. In our latest blog post, we discuss how to strike the right balance: https://lnkd.in/eWH8FV5j

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