Sustainability Expo’s Post

🦁 The Sustainable Campaigns at Cannes Lions Festival 2024 felt to me like a category where the commitment to meaningful impact felt missing 🤷🏻♀️ 🚗 Renault was awarded the Grand Prix for the Sustainable Development Goals for their excellent Cars to Work campaign, which offered the free use of cars to unemployed people in France who had no way of getting to job interviews. (watch the campaign video: https://t.ly/D_33u) The project was specifically designed to aid people who live in ‘mobility deserts’, areas with low accessibility to public transportation. The cars remained free for people to use during their trial period at any job they landed. Once the job was secured customers could start to pay for the vehicles under affordable conditions. Apparently 6,000 people in France participated - which is laudable. But we need to see more work like this, and bigger aspirations from brands looking to create meaningful outcomes. Most noticeably for me, is there were no winners from APAC. Which begs the question. When genuinely impactful sustainable initiatives require broader investment and longer term thinking - are clients and agencies still willing to do the work? Let's hope that after the hangover from all those Greenwashing campaigns of the past, we can turn to Greenproofing - where we embrace the harder and more rewarding work that creates real impact and change. 💪🏻 That's what I'd like to see in 2025. Read more here: https://t.ly/yZ9Zq

In her own words: Listen to Lindsay Arell, LEED AP talk with host Danica Tormohlen about executing the ASM Global Acts Sustainability framework, certifications, and the (welcome) change in attitude towards sustainability.

🌱 How can the sports industry, with its global influence, drive meaningful change in sustainability? In our latest blog we offer brands and rights holders insights into how they can implement strategies to contribute to a more sustainable future for all. https://lnkd.in/diYyPdF6

JEJAWI Advisors is strategically positioned to aid Asian events in adopting ESG principles, leveraging ISO 20121 Sustainable Event Management standards to mitigate emissions during large-scale events. This approach is pivotal given the escalating number of such events in Asia, which have notable environmental impacts. By integrating technology and data-driven methodologies to improve event sustainability—such as minimising construction and opting for eco-friendly materials — JEJAWI Advisors can guide event organisers in achieving ISO 20121 certification, ensuring events prioritise environmental consciousness and contribute to a sustainable future.

UEFA’s Champions Innovate gives sustainability chance to shine UEFA’s Champions Innovate recently allowed a trio of sustainability organisations to gain exposure on club football’s biggest stage. The governing body utilised the global reach of its men’s Champions League, a flagship event in club football, to elevate #sustainability. Months of research was undertaken to find ways of making the Champions League final more sustainable, ahead of this year’s decider on June 1 between eventual champions Real Madrid and Borussia Dortmund. It resulted in three Champions Innovate finalist start-ups – Pavegen, My Emissions, and Pledgeball – with each presenting their projects to a judging panel at a showcase event in London City Hall prior to the match at Wembley Stadium. Champions Innovate brought together UEFA, commercial partners, the host city of London, and start-up companies. The latter were tasked with finding innovative solutions to sustainability challenges. After being narrowed down from a pool of 100, the three were paired with a Champions League sponsor in the form of PepsiCo’s Rockstar Energy Drink, Just Eat Takeaway.com, and Mastercard. “UEFA’s sustainability drive definitely gives us a platform to work on things like Champions Innovate,” PepsiCo vice-president Bart LaCount told Global Sustainable Sport. Read more: https://lnkd.in/e7tdj_kZ Matthew Isaacs Katie Cross Owen Lloyd Mike Laflin

Embracing sustainability isn't just a trend - it's a responsibility, and it's about real, meaningful partnerships that prioritise environmental responsibility and social impact. At @Panasonic, we have always been committed to sustainability, especially when it comes to issues such as environmental sustainability and social impact.🤝🏼🌍 In a recent interview with Global Sustainable Sport, Anne Guennewig, General Manager of Corporate Communications at Panasonic Europe, and Stella Richetti, Manager of Corporate Communications at Panasonic Europe, explained what such collaborations mean for Panasonic. “Panasonic is a company with a history of more than 100 years. Sustainability is part of our DNA, and not just since it became fashionable to be green. Our global slogan for promoting our Olympics engagement has been ‘Sharing the passion’ and that hasn’t changed. We have a passion for the environment and we have a passion for sports,” Guennewig tells Global Sustainable Sport. 🏅🌱 When talking about athletes, Richetti explained that “Hannah Mills was great for setting the bar, she is an athlete who has opened her eyes to sustainability.” Read the full interview here 👉 https://lnkd.in/e5UABSxt  #PanasonicEurope #TeamPanasonic #Athletes #Environment #Sustainability #Passion #Sport #Olympics #Paralympics #Responsibility 

Read for a fresh perspective 🌍Shifting the Narrative: Highlighting the Positive Impacts of Event Sustainability 📚 In this article, we touch on the discussions at Confex that it's not just about removing the negative but also sharing the positive impacts hosting events can have in relation to event sustainability. 💚 Check it out here and let me know what you think. How do you talk about event sustainability to your audiences? https://loom.ly/oYXaHOc https://loom.ly/oYXaHOc #SustainableEvents #EventPlanning #ShiftingTheNarrative #WavesConnects

🌎 BIG News: Say hello to VYTAL US, now the world’s largest reuse company. We’re thrilled to announce the formation of VYTAL US Inc., taking our mission to eliminate single-use packaging across Europe, North America, Australia and New Zealand. By acquiring key assets and team members from TURN, the U.S.-based leader in reuse for events and venues, Vytal Global is ready to deliver tech-enabled reuse solutions to large-scale festivals, sports arenas, corporate campuses, and beyond. From cutting-edge tracking technology to advanced washing systems, we’re bringing our proven expertise to the forefront of the global sustainability movement. Here’s why this is HUGE: 🔹 Harnessing innovative technology to scale reuse—advanced tracking systems and integrated deposits at point-of-sale (POS) enable seamless scalability 🔹 Seamless integration with TURN’s consumer engagement tools for even greater impact. 🔹 A new state-of-the-art washing facility in Atlanta, setting benchmarks for sustainability and hygiene. 🔹 Proven success in Europe—including serving the Olympics and UEFA EURO fan zones—now powering our growth in the U.S. This marks a pivotal step in leading the global reuse movement, and we couldn’t be prouder of our incredible team and new U.S. colleagues. Together, we’re transforming packaging systems and building a world where reuse is the new standard. 📢 Read the Full Story: Dive deeper into how Vytal is pioneering sustainable packaging solutions in the U.S. and discover what this expansion means for the future of reuse. 👉 Check out our press release here: http://bit.ly/3ZCs4yA To all our global Food & Beverage partners: Let’s make this the start of something extraordinary. 💪 Ready to kick off reuse at scale? We’re here for you. Stay tuned for more details to come. #ReuseRevolution #CircularEconomy #TechEnabledReuse #Sustainability #PackagingRevolution

After the 1st day participating in the IMPACT FESTIVAL here in Frankfurt has been a profound positive and inspiring experience. With so many inspiring sessions and workshops, each one left me feeling overwhelmed yet incredibly hopeful for the future. It’s remarkable to witness so many people committed to driving change, innovation and sustainability. Among all the impressive contributions, I was particularly moved by the presentation from Carlos Alvarez Pereira truly inspiring and insightful. His words resonated deeply with everyone present, sparking a renewed sense of purpose and urgency. Equally powerful was a quote from 🦜 Laila Martins : “To love and do nothing is the same as not loving.” This sentiment captures what many of us in sustainability have come to realize: talking about change is no longer enough. We must act, and we must do it together. It’s time to put our egos aside, foster partnerships, and build a community of like-minded people. Only by working collectively can we transform long-standing linear business models into circular ones. Together, we have the power to change the status quo. María Florencia Hoffmann this festival is far more than a local event; it’s truly a world-class gathering. This is where players from all sectors, from all parts of the world should come together, building and scaling up real, sustainable innovations that can impact global systems. Can’t wait for day 2!!!

In my professional career, I've been fortunate to contribute to numerous projects, product launches, website creations, brand strategies, marketing plans, etc. And even though I am a person who always gives her best, naturally, some projects resonate more deeply with me, aligning with my personal values. One of those projects is the one I am currently working on, Planet Positive Event as a part of TOLERANCA MARKETING.🌍✨ When I was writing my master's thesis, my biggest goal was to include the topic of sustainability in a domain that sparked my interests- gamification. It was a defining moment that opened my eyes to the universal importance of sustainability, which belongs both to all business and personal aspects of our lives. Planet Positive Event will measure the sustainability of events, including but not limited to CO2 emissions. And when I say events, I mean all types of events: team buildings, conferences, festivals, concerts, and much more. It's a tool first of its kind, and it's rewarding being on the PPE team.🏆 #Sustainability #PlanetPositiveEvent #eventprofs #digitalmarketing https://lnkd.in/e9r35mWP