Supermom Business’ Post

Our collaborative whitepaper with NielsenIQ is now available!  Indonesian #Millennial and #GenZ mothers, the primary household decision-makers, are driving 90% of #babycare purchases. Their growing financial power and unique preferences are fueling further demands for tailored products, especially in sought-after categories ie. Baby Diapers, Baby Toiletries and Milk Formula. Expanding on Supermom and NielsenIQ’s partnership to envision the future of #Parenting in #Indonesia, we uncover major trends and sentiments shaping parental decisions in babycare. For brands seeking to resonate with millions of young parents, our #Whitepaper is a must-have in your insights arsenal! Download the full report:  https://lnkd.in/dmgpTDxb #Supermom #Nielsen #ConsumerBehaviour #BrandStrategy #FMCG #ConsumerInsights #MarketResearch #Childcare #CustomerRetention #Retail

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