LinkedIn is retiring group membership targeting in Europe (EEA not UK for now). It used to be a great method for reaching niche B2B audiences with specific interests – based on self-identification. But groups just became a spam-fest with real economic buyers understandably reluctant to join and contribute. The state of play for psychographic targeting on LinkedIn now looks something like this: 1. Self-identification [Skills] 2. Behavioural [Interests and traits] This relies on the accuracy of LinkedIn to profile audiences based on behaviours and content consumption patterns. LinkedIn is very careful not to define these as ready-to-buy/ in-market audiences. They describe it as enabling the ability to ‘reach members based on their direct or inferred interest.’ This is interest targeting at the broad category level: ↘ General interests Examples: Workplace conflict resolution | Risk management ↘ Product interests Examples: Cybersecurity software | ABM software ↘ Service interests Examples: Project management services | Translation services If you need more detailed categories, you can actually extract deeper data from Sales Navigator. It’s an onerous workflow but workable. To date, behavioural interest targeting has generated mixed results – but the potency of this targeting functionality can only improve as the platform evolves. 3. 3rd party sourced interests This technique involves uploading custom audiences pre-loaded with known interests sourced elsewhere. Examples: ➡ Interest in you Known interest in you through reverse IP look-ups on your company website visits (via LeadForensics, Albacross, Leadfeeder, Matomo etc.) Or company demographic look-ups in the LinkedIn ad platform. ➡ Interest in your specific category and competitors Feeding your company TAM list through Bombora, LeadSift etc. This will provide very specific categories and reveal interest in specific vendors. Very useful for identifying prospects showing interest in your closest competitors. Summary As one targeting door shuts with group membership, many others are opening. It’s worth keeping an eye on the space this year to see what new interest-targeting capabilities will emerge.
Stuart Crow’s Post
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If you run LinkedIn ads in the EU, make sure to check your audience sizes before and after 06.03 because Digital Markets Act (DMA) is here. What does it mean? Users can decide if they want to connect their LinkedIn professional networking experience (profile information + activity) with jobs, marketing solutions, and/or learning services. How does this affect LinkedIn ads? The following data types will no longer be used to tailor ads, thus reducing target audience size. - Age: Not a problem since seniority is a much better age targeting. - Gender: Not a problem since gender should not matter. - Recent location: Not a problem since you should anyway always select permanent location. - Member Traits: Only a problem for companies that target job seekers or people that recently switched careers. - General/Product/Service Interest: Small to medium problem since even before DMA users could decide if they want to share this information + in EU audiences based on interests were already quite small when combined with other targeting options - Retargeting - Company page: A problem, since company page visitors can make up a big % of remarketing audiences. - Retargeting - Events: A problem since companies that run webinars use those audiences to either exclude existing registrants or promote new events to previously signed up users. What to do now? I would advice to check: - Total audience size before/after 06.03 (note it somewhere) - Performance metrics (CPC, CTR, CPM) #linkedinads
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LinkedIn Marketing simplified—fantastic work, Sam! 👏 For anyone wondering if LinkedIn is the right place for your audience, this post is a must-read.
Not sure if your audience is on LinkedIn? 🤔 Wondering what your potential target audience size looks like? The good news is you don’t need to spend a ton of money on ABM platforms or even run ads on LinkedIn to do some smart research. Here’s how you can get started without spending a dime: 🛠️ Set Up a LinkedIn Ad Account You don’t need to run ads to gain insights. Use LinkedIn’s ad platform to explore audience insights. Create an ad account and access data to see your potential audience size by company size, industry, annual revenue, job titles, and more. 🔍 Start with a Spreadsheet or Sales Navigator Build a list of target companies or prospects using Sales Navigator or simply start in a spreadsheet. You can also leverage tools your company already has, like ZoomInfo. Refine your list by key criteria such as company size, industry, and revenue. 📊 Explore Your Audience Save your list and dive into the details. You'll be able to see job titles, functions, interests, and company information. Instantly see how many prospects fit your target criteria. No guesswork. 📝 Refine and Optimize Fine-tune your filters to narrow down by company size, revenue, industry, or job seniority. You can even layer in additional targeting based on interests, like whether they’re searching for software or services in your industry. This is an easy starting point to identify and size your LinkedIn audience. No need to invest in pricey platforms before you validate your target market. Once you’ve gathered these insights, you’ll be ready to build a targeted marketing strategy with confidence and some data to back it up.
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THE POWER OF LINKEDIN FOR BUSINESSES IN THE SERVICE INDUSTRY In today’s hyper-connected digital world, LinkedIn has evolved far beyond its roots as a simple networking site for job seekers. For businesses in the service industry, LinkedIn has become a powerful platform for building brand awareness, generating leads, and cultivating valuable industry connections. In this article, we will explore why LinkedIn is essential for service-based businesses. 🌟 Targeted Advertising: LinkedIn’s advanced targeting options allow businesses to reach specific demographics, ensuring marketing efforts are directed toward potential clients who are most likely to convert. 🌟 Content Marketing: By sharing insightful articles and industry-related content, service businesses can establish themselves as thought leaders, building credibility and attracting a dedicated audience. 🌟 Networking with Decision-Makers: The platform provides access to key industry players, facilitating connections that can lead to partnerships and client acquisition. 🌟 Customer Engagement: Engaging directly with clients through comments and personalized messages fosters relationships, enhancing customer loyalty and trust. 🌟 Analytics Tools: LinkedIn offers robust analytics features that help businesses track engagement and refine strategies, ensuring continuous improvement. As competition intensifies across service industries, standing out and creating lasting professional connections is more important than ever. LinkedIn offers service-based businesses a dynamic platform to grow their network, demonstrate expertise, and build trust with potential clients. By strategically utilizing LinkedIn’s features such as content sharing, personalized outreach, businesses can unlock a wealth of opportunities for expansion. 🎥@Unbeatable_Software
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Worked with 20+ businesses as a social media specialist 🏅Increasing social media-driven revenue for small and large companies 🚀Social media growth Specialist 📢Facebook & LinkedIn Ads Campaign 📈Business Growth Expert.
✍Detailed Benefits of LinkedIn Ads📢 📌Targeting Capabilities ✔Advanced Details: LinkedIn allows layered targeting, combining several criteria such as job function, seniority, member skills, and group memberships to refine your audience. Example: A cybersecurity firm targeting IT managers and directors within the finance industry who are members of specific cybersecurity groups. Professional Audience ✔Advanced Details: LinkedIn users are typically more engaged in professional content and less likely to be distracted compared to other social media platforms. Example: A B2B manufacturing company promoting its new industrial equipment to engineers and procurement professionals. Lead Generation ✔Advanced Details: LinkedIn Lead Gen Forms auto-populate user information, reducing friction and increasing conversion rates. Example: A digital marketing agency using Lead Gen Forms to collect information from potential clients interested in a free SEO audit. Brand Awareness ✔Advanced Details: Consistent LinkedIn advertising can establish thought leadership and brand authority in your industry. Example: A healthcare consultancy firm regularly shares insights and trends in healthcare management, positioning itself as an industry leader. Measurable Results ✔Advanced Details: LinkedIn Campaign Manager provides in-depth analytics, including metrics on engagement, conversion rates, and audience demographics. Example: A legal services firm analyzing campaign performance to understand which types of content resonate most with senior legal executives. 💡By implementing these advanced strategies and detailed best practices, you can enhance the effectiveness of your LinkedIn Ads campaigns, driving better results and achieving your marketing goals. 👉Follow me: @tamimhasan607 for more tips and tricks about Social media. 📌If you want to grow your business or grow your social media account, you can comment or Message me. Thank you. ❤️❤️ #linkedinads #tipsforsuccess #digitalmarketing #freelancher #socialmedia #success #socialmediamarketing #socialmediatips #socialmediaads #tips #linkedin #marketingstrategy #marketing #expertads #organicmarketing #linkedinmarketing #social #ads
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Helping Websites and Businesses To Build Authority And Boost Sales Through Guest Posting - Focused On Delivering Unmatched Services
To find clients for guest posting from wealthy countries, consider the following strategies: 1. Research top blogs and websites: Identify popular blogs and websites in your niche from countries like the US, Canada, UK, Australia, and Germany. Use tools like Ahrefs, Moz, or SEMrush to find top websites. 2. Utilize social media: Leverage LinkedIn, Twitter, and Facebook to connect with potential clients from wealthy countries. Join relevant groups and engage with influencers and businesses. 3. Guest posting platforms: Utilize platforms like MyBlogGuest, Blogger Linkup, or (link unavailable) to find clients. 4. Content marketing agencies: Reach out to content marketing agencies in wealthy countries, as they often need guest posting services for their clients. 5. Personal networking: Attend conferences, events, and webinars in your niche to connect with potential clients from wealthy countries. 6. Online directories: Use directories like Crunchbase, AngelList, or LinkedIn Sales Navigator to find businesses and entrepreneurs in wealthy countries. 7. Offer high-quality content: Showcase your expertise by writing high-quality, engaging content that resonates with audiences in wealthy countries. 8. Optimize your website: Ensure your website is professional, showcases your services, and highlights your expertise. 9. Cold emailing: Reach out to potential clients through targeted cold emails, personalized and showcasing your value proposition. 10. Follow up: Persistently follow up with potential clients to build relationships and secure guest posting opportunities. Remember to focus on building relationships, offering value, and showcasing your expertise to attract clients from wealthy countries.
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🌟 Are you baking your social media success cake effectively? 🍰 Here are 5 key ingredients for a fruitful social media workday that could transform your online presence. 🚀 🔸 **Make Your Profiles Valuable:** Share enriching content tailored to your niche market. Be a magnet for your audience with insightful and engaging posts. 🔸 **Get Proactive with Audience Engagement:** Don't wait for followers to find you. Actively reach out by following, commenting, and participating in groups daily. 🔸 **Show Appreciation:** Share and engage with others' content, building connections and a positive brand image. A little appreciation goes a long way! 🔸 **Leverage Influencers:** Cultivate relationships with influencers in your field for amplified reach and engagement. Quality over quantity is key here. 🔸 **Drive Engagement:** Engage with your audience to convert followers into potential customers. Personalized interactions can lead to tangible business results. 💡 Feeling the "Aha" moments yet? Consistency is key to social media success. Implement these strategies consistently and watch your online presence soar! ✨ https://lnkd.in/eDSRnCBe
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"My audience isn't on Linkedin.", "My audience doesn't do Google search" Our customers sell to skeptical buyers like office of the CFO, CTO, and CISO... I call these folks highly skeptical buyers. They are purchasing software for $50k plus, they are in important roles, with a lot of scrutiny, and are typically highly educated. So.. the assumption is they don't spend time on Linkedin, or they don't go to Google to search. The truth is, the biggest names software in these industries are having success on these channels. We work with some of the fastest growing companies in Cybersecurity and Devops, and guess what, we've had profound success on Linkedin and Google search with these audiences. No one wants to admit they spend a part of their day on Linkedin, or that they are going to Google for answers. Melissa Mackey and her team were recently working on a Devops client of ours. We got to the point where we are seeing 18X return on Linkedin, and even better return on Google. The keys to success were targeting and creative tailored to the buyer. We got feedback from the internal marketing team and the sales team to optimize our campaign strategy to what worked. We were able to leverage resources from our paid social, paid search, and analytics team to pull the buyer's journey together from our side and get a better understanding of the customer to know how to target which audiences with what message. But here's the thing: this success doesn't happen at a lot of companies because the narrative is, "Our audience isn't on that platform". They overcomplicate the strategy. Or they hire a "specialist" agency for $3k a month, which means its really a churn and burn agency that doesn't get results so they say, "we tried that, it doesn't work".
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🌐 Integrating Social Media into Your Website: Tips and Tricks Social media is a vital tool for businesses 🎯 looking to enhance their online presence 🌟 and engage with their audience more dynamically. Integrating social media into your website isn’t just about slapping a few icons on a homepage 😉; it’s about creating a seamless and interactive experience that enriches your brand's digital footprint 👣 and boosts your marketing efforts 📈. Here are some practical tips and tricks to effectively integrate social media into your website. Choose the Right Platforms 🔍 Before you begin integration, decide which social media platforms align best with your business goals and target audience 👥. For a B2B company, LinkedIn and Twitter might be more appropriate, while a B2C retailer might focus on Facebook, Instagram, and Pinterest. Selecting the right platforms ensures that your efforts are concentrated where they will make the most impact 🎯. Social Sharing Buttons 📲 Make it easy for visitors to share your content by embedding social sharing buttons on your website. These should be placed in noticeable positions within your blog posts ✍️, on product pages 🛍️, or any key content areas. Ensure these buttons are simple to use and do not distract from your content’s main message. Social Login Options 🔐 Offering social login options for user accounts on your website can significantly enhance your user experience and increase registration rates. By allowing users to sign up or log in with their existing social media accounts, you streamline the process, making it quicker and more efficient ⚡. Read more: https://lnkd.in/gqU48-gr
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Social Media Manager | Helping Businesses Grow Online with Strategic Content & Engagement | Proven Success in Boosting Brand Visibility and Driving Results.
How to Reach More Clients And Brands 1. Optimize Your Social Media Profiles: - Ensure your own social media profiles are professional, up-to-date, and showcase your skills and expertise. Use a consistent branding and tone of voice across platforms. 2. Produce High-Quality Content: - Demonstrate your social media expertise by consistently creating and sharing high-quality content relevant to the industry. This will showcase your skills and knowledge to potential clients. 3. Engage and Network: - Actively engage with industry professionals, participate in relevant conversations, and network with potential clients and partners. Building relationships is key to attracting new opportunities. 4. Offer Valuable Insights: - Share valuable insights, trends, and tips related to social media management to position yourself as an industry expert. This can help build credibility and attract clients looking for your expertise. 5. Showcase Case Studies and Testimonials: - Highlight successful social media campaigns you've worked on, along with client testimonials and case studies. This social proof can reassure potential clients of your skills and results. 6. Participate in Industry Events and Conferences: - Attend relevant industry events, conferences, and networking meetups to meet potential clients face-to-face and build connections. These events can be great platforms for showcasing your expertise. 7. Utilize LinkedIn and Social Media Platforms: - Leverage LinkedIn to connect with potential clients, share your work, and join relevant groups to expand your network. Use other social media platforms strategically to showcase your skills and attract clients. 8. Offer Free Resources and Consultations: - Provide free resources, such as guides, webinars, or consultations, to demonstrate your expertise and attract potential clients. This can also help build trust and credibility in your services. 9. Collaborate with Influencers and Brands: - Collaborate with influencers, brands, or industry partners on projects or campaigns to broaden your reach and attract new clients. These collaborations can offer exposure to a wider audience. 10. Stay Updated and Adapt*: - Social media is constantly evolving, so it's essential to stay updated on industry trends, algorithms, and best practices. Adapt your strategies accordingly to remain competitive and attractive to potential clients. #socialemediamarketing #socialadvertising #socialengagement
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Senior Freelance Social Media Expert 📊 | Content Marketing Specialist 👩💻 | Visual Storyteller ⚡ | 📬 Last Week in MKTG&AI Newsletter Founder | 8 Years of Experience
This is the FIRST thing you should do if you want to be successful on social media. I usually include this as part of the social media strategy and audit part, but you can do it anytime. I'm talking about profile optimization. ⚙ Every client I work with gets a profile optimization ASAP. Why it's so important? 🤔 Because it's the first thing people see when they land on your profile or search for your brand on social media. Call it your online or social business card. 📨 And because of that, your profile, your Bio section or the About Us section should do the heavy lifting for you. How to optimize your profile: ✅ Choose your handles carefully and make sure they're easy to find and branded. Ideally, they're the same as your brand name, but oftentimes the username is already taken so you need to be creative. ✅ If you offer services, state that in your name. It can help you get discovered easily by people who search specific keywords. ✅ Always add a link to your website or Calendly so people can easily check your website, download a freebie, or book a call. ✅ Describe what you do or what you sell within the first sentences of your Bio/About Us section. ✅ Depending on the platform, add contact info so that people can contact you if needed. ✅ Choose profile pictures that either showcase your logo or your face. ✅ If the platform supports banners, carefully design one that hooks your ideal client and explains what you're offering or selling. ✅ Add covers to your videos that help you hook audiences. ✅ Add your location if you're targeting local businesses. The beauty of profile optimization is that you can tweak it every once in a while, test all sorts of framing techniques, and play with your messaging style. Remember that optimization leads to conversions, and that means 💸 💸 💸 . TLDR: Keep your profiles updated, on brand, and optimized for your specific goals. My social media packages include profile optimization as part of the strategy and audit, so if you need some help just DM me. 🤳
