Streamhub’s Post

FAST channels are quickly increasing in popularity worldwide, for consumers, it is paving the way to a superior user experience, seamlessly merging the perks of streaming with the familiarity of TV ads. For content and video service providers, it raises unprecedented opportunities for differentiation, audience reach, and an innovative way to monetize their content. Join Valerio Motti from Zixi and Little Dot Studios' Richard Young at The Media Production & Technology Show at Olympia London on May 16th from 11 AM as they examine how offering FAST channels are becoming strategic for platforms, enabling effective competition, broader audience engagement and a way to expand their content offerings and drive subscriptions, and how the Zixi Software-Defined Video Platform enables flexible, complex workflows and profitability for organizations deploying cloud-based live IP FAST channels. #innovation #ultralowlatency #livestreaming #broadcastmedia

Missed our blog post on the key takeaways from Connected TV World Summit? Read about content and audience engagement, segmentation, super aggregation and personalization. 👇 https://lnkd.in/d9q4GnzM    #CTVWS #streaming #OTT  

Over 50% of content produced by brands, whether for TikTok or streaming ads, is never published… This startling revelation from recent research highlights a significant challenge in the digital marketing landscape. As marketers adapt to the evolving terrain with the demise of third-party cookies, retail media networks are emerging as a promising avenue, leveraging first-party data to engage audiences effectively. How do you think these shifts will impact your marketing strategy? Share your thoughts below and dive deeper into the full article for valuable insights. #retailmedia #streaming #cookies #thirdpartycookies #adtech #martech

🚀 Unlock New Revenue Streams with Your OTA Subchannels! 🎯 Hey Broadcasters, Are your subchannels sitting idle or underutilized? Let’s change that. At #RevGen TV, we’re transforming OTA networks by delivering a plug-and-play, revenue-generating solution that helps you monetize subchannels like never before. Here’s how we make it simple: 💡End-to-End AdOps: From setup to servicing, we provide the full ad operations and delivery you need to maximize ad revenue with minimal effort. 💡Localized Content & Ads: Target your audiences with content that resonates and advertising that drives real value. 💡White-Labeled Flexibility: Align programming with your brand and seasonal strategies for optimal audience engagement. 💡Low-Risk Profit Sharing: No upfront hassle—just new revenue from day one. Together with our strategic partners On The Spot Media, D2D Technologies, and 1Studio - Streaming Media Tech, we deliver scalable solutions that integrate seamlessly into your operations. The result? More profits, lower costs, and happier audiences. Ready to unlock your OTA network’s full potential? Let’s connect and discuss how RevGen TV can help you thrive. 📩  DM me or visit RevGenTV.com to learn more. #OTABroadcasting #RevenueGrowth #TargetedAdvertising #Broadcasters #AdTechSolutions

📊 With 75% of U.S. households #streaming CTV and 225 million viewers, #targeting the right audience has never been more crucial. This year, #CTV ad spend is projected to hit $26 billion. With premium CTV, you can reach your audience where they're watching most. Let’s connect and explore how we can help your business thrive in this booming space! #AdTech #TargetAudience #StreamingAds #BrandAwareness #OTTAdvertising #CTVAdvertising #MarketingStrategy #DigitalAdvertising

In 2023, households with Samsung TVs collectively streamed an astounding 1.73 billion hours of content in Australia. 🤯 That’s not just a number—it’s a testament to the seismic shift in how consumers are engaging with television. For advertisers and marketers, this presents a prime opportunity to rethink and diversify your media strategies. Here’s why: Audience Engagement: With such high streaming time, viewers are more engaged, making them more receptive to targeted ads. Innovative Formats: Streaming opens doors to interactive and immersive ad formats that enhance brand recall. Diversification: Adding TV streaming to media plans helps to connect with audiences moving away from traditional cable. In a landscape where streaming continues to dominate, leveraging this data can be your competitive edge. Embrace the shift, innovate your approach, and connect with your audience like never before. 🌟📺🚀 #Marketing #Advertising #Streaming #SamsungTV #MediaStrategy #AudienceEngagement #DigitalMarketing #Innovation

What’s holding you back from using your data on TV? With the launch of Blockgraph OnDemand, advertisers of all sizes can now activate their first-party data for streaming video or linear TV buys—no intermediaries, no upfront fees. Our new self-serve platform allows you to securely onboard your audience data and connect directly with top media partners. Whether it’s streaming households or linear TV viewers, you can run precise, measurable campaigns with ease. Ready to take control of your targeting? Check out the full announcement here: https://lnkd.in/e5Dj74ZY #FirstPartyData #BGOnDemand #CTV #SelfService #BlockgraphThatData

With the growing Indian CTV households, advertisers, it is time to tap into the vast potential of a fully engaged audience. Learn how you can leverage Vidgyor’s Marketplace to access premium, brand-safe video ad inventory and reach your target audience and capitalize on the booming streaming market. Contact us to get started: https://bit.ly/3ulOlnh #Vidgyor #india #streamingtv #streamingmedia #futureofentertainment #artificialintelligence #connectedtv #ctv #techtrends2024 #adtech #viewers #advertising #targetaudience #programmatic #programmaticadvertising #brandsafety

🚀📺 Adapting to Change: How OTT Can Thrive in the Evolving Streaming Landscape! 📊💡 Consumer behavior is changing, and it's essential for companies. As competition heats up in the connected TV market, here are some strategies OTT can implement to regain its footing: 👉 Enhance User Experience: Focus on creating a seamless interface that keeps viewers engaged and encourages longer watch times. 📺 👉 Exclusive Content Partnerships: Collaborate with content creators to offer unique programming that attracts new audiences. ✴️ 👉 Diversify Advertising Options: Adapt to the rise of programmatic advertising by providing more flexible and targeted ad solutions for marketers.🎯 👉 Invest in Data Analytics: Use viewer data to refine ad placements and improve engagement metrics for advertisers. 🤓 By embracing these strategies, OTT Content Producers can navigate the evolving landscape and strengthen its market position. What are your thoughts ? Let's discuss! 🌟📺 #digitaladvertising #ctv #ctvadvertising #connectedtv #ott #overthetop #programmatic #programmaticadvertising #Connectki

🔍 Want to learn more about harnessing the potential of CTV for your advertising strategy? Check out Nielsen's on-demand webinar, "CTV Strategies: What Media Buyers Need to Know." Gain valuable insights and actionable strategies: 📈 Overcoming CTV’s measurement and attribution challenges 💡 Balancing quality and scale with CTV inventory 📺 Capitalizing on the converging media landscape  Watch now: https://bit.ly/43prNiA. Gracenote #CTV #TV #OTT #streaming #streamingmedia #advertising #marketing