StillArt’s Post

Digital currents: Designing a multilingual website for the Swiss PR agency Rubicom. We cannot stress enough how crucial strategy and narrative are in designing not just a brand identity, but also a website. Storytelling serves as a guiding thread, ensuring consistency and capturing the users' interest. In the case of Rubicom, a Swiss firm specialized in guiding clients through complex communication challenges, the thread is the river that inspired the company’s name. Our aim was to make users feel like they were actually navigating the website, as if they were meandering along a stream. This is represented by the fluid, winding curves that change and move forward as you scroll. Another difficulty we had to overcome was designing a multilingual project. It was vital to ensure a smooth flow of information in both German and English to highlight the company’s expertise. We are grateful for the trust of amazing clients like Andreas Kern. Kudos to the crew that navigated the Rubicom with him: Carmen García Sanz headed the project, allowing Rubén García Alí and Ana Nadal to come up with outstanding design solutions. A big shout-out to our partner Ángel Pérez Pedrosa, the creative developer who brought it to life. Wondering about the final result? Plunge into the website! https://rubicom.ch/en/

10 tips to getting bad work out of great creatives (creative directors, copywriters, designers, etc.): 1. get as many people's opinions on all the versions and give them all of the feedback 2. see competitor ads or designs and send them one saying "we should do something like this" 3. tell them "it's off-brand" without giving them any brand guidelines beforehand 4. say positive things that you don't mean to placate them 5. set as many meetings as possible 6. make it as unclear as possible who is the final decision maker on approvals 7. don't give them any budget or range in advance but then balk at the costs of production 8. skip strategic discussions about goals, tone of voice, target audience, etc. to "get work done faster" 9. measure their work on quantity of output 10. don't give them clear goals, instead tell them exactly what you want them to create bonus one for internationals: tell native English speakers "that doesn't sound right to me"

Our mission is simple: to eliminate average copy from incredible design projects. This looks like... 👀 Agencies making key messaging work a non-negotiable for brand projects. 👀 Studios hiring writers at a similar rate to designers. 👀 Copywriters learning how to adjust their processes to work seamlessly with agency workflows. 👀 Copywriting inclusion in design conferences, meetups and events. 👀 Agencies enforcing (high!) standards for client-supplied copy. 👀 Copywriters being paid good rates for good work. 👀 Every agency in Australia having Heydays Creative on call for emergencies. It's a simple mission. But every day we chip away at it a little more.

Here’s how Cost Saving strategies can leverage your Multilingual Digital Marketing. 💡 Harnessing the power of multilingual digital marketing can yield remarkable cost-saving benefits for your business. 💼 Dive deeper into the numbers: collaborating with agencies that specialize in multilingual services could reduce your expenses by over 40%! Additionally, investing in a bilingual graphic designer could lead to substantial spending more. That’s why hiring an agency that already offers that multilingual will help you with those cost-savings. Let's discuss how these strategies not only expand your market reach but also optimize your budget effectively. #DigitalMarketing #CostEfficiency #digitalmarketingstrategies #costsavings #marketresearch

Here’s what I’ve learned talking 100’s of Creative Directors this year: Creative teams almost always work at MAX capacity. Requests come down the pipe from every angle. Overflow is rampant. A lot of agencies add work to their pile rather than taking it off. Freelancers are great, but just aren’t always available. Procurement + recruitment can be a MotherF***er. But ultimately creative teams don't get the support they need or deserve. Yesterday I asked a gentleman if any of that is going on in his world... His answer "24-effin-7" 😂 And his list could actually go on and on Which is upside down because creatives are the life-blood companies. Without creatives producing excellent work, companies' brand, GTM efforts, campaigns, all suffer! In many ways, a lot of companies just wouldn’t exist. This is why I love working at Superside. We know creative teams face these problems so we: - Allow clients to roll over monthly hours - rather than lose em if you don’t use em - Give customers a dedicated team of specialists with our own project managers to eliminate hand holding - Employ our creatives so there no rapid turnover + freelancers flip flopping all over your projects - Use AI to drive efficiencies, and give those savings back to the customer But beyond that, we’re not afraid of getting out hands dirty Being an extension of teams Taking on the overflow and work creatives don’t want to do (repurposing, resizing, presentations) While still being able to support in strategy, conceptualization, and fill in on in-demand skill sets like motion graphics and video production. I’d like to say we’re a creative and marketing teams best friend - but maybe i’m bias 😉

One warrior in the field, or how to combine the skills of 10 specialists in one person 🧐 SMM, PR, scriptwriter, cameraman, editor, photographer, casting director, organizer of photo shoots, retoucher and, recently, temporary head of marketing. How did it happen? I'll tell you. When I came to my current company, there were 2 people in the marketing department - me and the CMO. As the company grew, there were more tasks, the area of responsibility expanded, and I became the head of SMM and PR. And every month I made a number of final decisions in the digital sphere — budgets, concepts, communications, content generation, ideas, and so on. Sounds like too much? The only thing that saves me is my passion for fashion and digital. And recently, the head of the marketing department left our company. The solution is to quickly pick up all the tasks so that the work does not stop. But the question is, how do you do everything? In this regard, NIKO FIRM is looking for a head of marketing, editors and targetologist. Write in the comments and tag your colleagues if you or someone you know is a good fit for our company. 🧡

Every agency I’ve encountered has that one slide with shameless exaggeration about how many people are on the team. "We have 10,000 employees. We have 550 account managers. 400 designers (maybe not lately). We have 990 media buyers." At best, those marketing agencies have a couple of account managers, media planners, and maybe a creative director on staff, while the rest are freelancers (preferably in third-world countries to cut costs and extract as much value from each billable hour as possible). Does it impress clients? For the less sophisticated ones, probably. The rest can see through the ruse and sense they are being put on the usual track of being sold by a partner or head of department, only to be handed over to an intern, a junior, and a tired PM in a different time zone. Naive to expect good results from a setup like that.

Strong collaboration between designers and copywriters is key to creating winning proposals. Our video, Successful Collaboration Between Designers and Copywriters, dives into strategies for aligning visuals and text, managing feedback loops, and achieving cohesive messaging. Check it out! #ProposalDesign #Collaboration #WinningProposals #GraphicDesignTips #DataStorytelling

HOW CAN WE BRING REAL VALUE TO YOUR BUSINESS? Listen, the world’s changing fast, and if you’re not adapting, you’re losing. If you’ve got challenges in Social Media Marketing—whether it’s video editing, graphic design, animations, or anything else for your business or upcoming events—hit us up. Don’t sit on your hands. We’re here to bring value and make a real impact. 📞 Call us at 0921-714-8688 💻🖥️🎥📽️🎧⌨️💻🖥️🎥📽️🎧⌨️🖨️🖱️ 🌏 E2M Social Media Consultancy Services is all about delivering results, and we’re doing it globally—from the Netherlands, Canada, Hawaii, Australia, Manila, Davao, and now, we’re doubling down in Eastern Visayas—Tacloban, Leyte, and across the nation. We’re not just talking; we’re executing! 💙✈️🤜🤛 Our mission? To solve your problems and deliver more value than anyone else. Social media? We live it, breathe it, and we’ll dominate it for you. Social Media Marketing? We’ve got you covered with video editing, graphic design, animations, and more. Branding? Let’s create something meaningful together. And our team? They’re rockstars—driven, creative, and relentless. Together, we’re going to make sure your business doesn’t just survive—it thrives. 🌟 Here’s to doing the right thing and building something that matters! 🚀 HOW CAN WE BRING REAL VALUE TO YOUR BUSINESS? Shoot us a DM about the challenges you’re facing in Social Media Marketing—video editing, graphic design, animations—you name it. Let’s make it happen together! 📞 Call us at 0921-714-8688 #socialmediamarketing #socialmedia #socialmediaagency #videoediting #socialmediastrategy #contentcreation

How much does an internal marketing team cost? ↓ Head of Marketing: £72,000 Digital Marketing Specialist: £36,000 Copywriter: £33,600 Graphic Designer: £30,000 Total annual cost: £171,600 And that’s just salaries. Factor in training, software, trial and error, and the costs increase. Let’s compare that to outsourcing. A good agency will charge around £5,000 per month to handle everything. Total annual cost: £60,000 So, the real question: Is building an internal team worth the time and money? Or does it make more sense to invest in an experienced agency that delivers results without the hassle? But that’s just what I think, let me know what you think in the comments! #marketing #legalmarketing