Steve Smith’s Post

📣 Monday Minute: How Communicators Find Success With Podcasts 🎙 "With podcast listeners trending upward year-over-year, it makes sense for communicators to look to this medium to push a new product or score an informational interview depending on the audience. The Pew Research also shows that listeners are engaging with podcasts in ways other than listening, which influences off-platform behavior—and can be encouraging for PR professionals." 👉 Read the full article here: https://lnkd.in/efEpY-25 👇 Any favorite podcasts? We'd love to hear your recommendations in the comment section below. #MondayMinute #Podcasts #PRFirm #CharlotteNC

As PR agencies and companies continue to integrate digital platforms with “traditional media”, one area that has gone from strength-to-strength as an authentic content type is the podcast. 2023 reports have found that nearly half of geographical audiences are listening to podcasts and see them as a way to digest news content. A new string to the communication bow, with the “guest spot” on a podcast starting to see business benefits outside of awareness: https://lnkd.in/efEpY-25 #PR #PRNews #Insight #Blog #Podcast #Podcasting

Don't sleep on podcasts, ya'll. In my experience, I've found that clients tend to prioritize more traditional or big-name earned media. But podcasts are an easier lift to get coverage in AND can be more effective in delivering your message to the right people because of their smaller and more focused audience base. Also, if you're considering hosting your own, people LOVE to be invited to participate in things. If podcasts (guesting or hosting) aren't part of your communication strategy, it's time to revisit it. #communication #earnedmedia #podcasts #targetaudience

Having launched a podcast for a nonprofit association, I predict that the number of companies and organizations with #podcasts will increase during the next few years. This includes organizations creating podcasts as part of an #internalcommunications strategy. One of the benefits of podcasts is that you can multi-task while listening to them. This means employees can listen to them while they work, which can help company leaders engage employees who may not be reading updates from a crowded email inbox. https://lnkd.in/eB_edGBy

I talked to PRNEWS about how companies and organizations can find success with podcasting. “It's no longer a vanity exercise, and is used to deal with very specific communication objectives.” Read more about Global Situation Room, Inc. winning formula for hit podcasts including our global affairs pod, One Decision and politics pod Press Advance with Johanna Maska produced by Situation Room Studios. And there's some tips to think about when considering starting up a podcast. Thanks to Nicole Schuman for including me. 🎧 🎙 💥 https://bit.ly/3wAeekh

How Communicators Find Success With Podcasts

Considering starting a podcast for your organization or clients? Podcasts are becoming a powerful tool for PR professionals to connect with their audience and elevate their brand. And research shows that they're not just for B2C organizations or big names, making it a prime opportunity for B2B. Discover why you should be adding podcasts to your marketing toolbelt https://bit.ly/3whVgPp via PRNEWS #PR #PRStrategy #marketing

In today's digital age, podcasts aren’t just for entertainment—they’re a powerful PR tool. This insightful blog by NewsVoir Team dives into how brands can leverage the audio revolution to reach new audiences, build trust, and elevate their voice. #Podcasting #PublicRelations https://lnkd.in/gDcudTQG

Why Boost Your Brand Awareness with Podcasting rather than general PR ▸ https://lttr.ai/ARp1b @stewarttownsend #Podcast #Marketing #Guestpodcasting #Podcasting