Stephen Woodford’s Post

It’s the final day of Advertising Week New York and The Penn District is still buzzing 🐝 🐝 🐝 The whole week has been jam-packed with insightful sessions…and there’s still more to learn! What are you looking forward to today? Share in the comments! #awnewyork24 #advertisingautomation

What an insightful article in Campaign Middle East by Aseem Bhandari, our Head of Media Investments & Partnerships! 🎉   Aseem breaks down the psychological principles that transform billboards from ordinary signs into unforgettable brand stories. From the power of simplicity and emotion to the importance of strategic placement and timing, his insights provide brands with a roadmap to stand out and highlight what makes outdoor advertising so impactful in today’s fast-paced world.   Check out the full feature here: https://lnkd.in/gn236t3P

In the latest episode of “Breaking and Entering Advertising,” host Geno Schellenberger chats with Danny Robinson, CEO of The Martin Agency, about how the IPG shop’s fight against invisibility allows it to create campaigns that stand out. https://lnkd.in/gYZ-Uyn3

In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Here I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in. https://buff.ly/41UJmX9

The 2024 edition of Cannes gave the advertising industry a wealth of insights and announcements. In our latest blog post, we've broken down the top 4 major takeaways! 👉 Learn more: https://lnkd.in/e7X7HvE5 #Cannes2024

Proskauer’s Jeff Warshafsky and Jennifer Yang will join BBB National Programs’ National Advertising Division President Laura Brett for a panel on Hot Topics in Advertising Claim Substantiation March 6. This in-depth conversation will review best practices for claims like “experts agree,” “doctor formulated,” and “clinically-tested,” how to support sensory claims based on percentage agreement statements, as well as recent guidance on health-related claims and the use of qualifying language like “up to,” “helps,” “designed to” among others.   To request an invitation, click here: [email protected] Click here to get to know Jeff and his practice: https://lnkd.in/ezBwduRr Click here to get to know Jennifer and her practice https://lnkd.in/eN8GchK6   #Proskauer #advertising #advertisinglaw #NAD #adlaw

Today is the day! Join the American Advertising Federation – Broward + Palm Beach’s “All About the American Advertising Awards” informational webinar, hosted by AAF Orlando’s Executive Director and District 4 Competition Chair, Tiffany L. Ryan! DM me here or email me at [email protected] and I will send you the meeting link! Don’t miss this opportunity to gain valuable insights into how the program runs, and how you can best prepare your entries for competition! #aafbrowardpalmbeach #americanadvertisingawards #webinar

The Committees of Advertising Practice and the Broadcast Committee of Advertising Practice have completed their review of how advertising impacts body image. Their final statement, published on 10 October 2024, states that no new advertising regulations are needed at this time. You can read the short blog here: https://ow.ly/PYNr50TTUe4 #AdvertisingPractice #bodyimage #advertising

The Committees of Advertising Practice and the Broadcast Committee of Advertising Practice have completed their review of how advertising impacts body image. Their final statement, published on 10 October 2024, states that no new advertising regulations are needed at this time. You can read the short blog here: https://ow.ly/9x8a50TROiL #AdvertisingPractice #bodyimage #advertising

I love seeing big directors bring their talents to #advertising. I think we'll start to see even more of this as brands move from working with #influencers to prioritizing #creators, #creativedirectors and #bigideas. #AdIndustry