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32,076 followers

1mo

What an insightful article in Campaign Middle East by Aseem Bhandari, our Head of Media Investments & Partnerships! 🎉 Aseem breaks down the psychological principles that transform billboards from ordinary signs into unforgettable brand stories. From the power of simplicity and emotion to the importance of strategic placement and timing, his insights provide brands with a roadmap to stand out and highlight what makes outdoor advertising so impactful in today’s fast-paced world. Check out the full feature here: https://lnkd.in/gn236t3P

23 Comments

Mamatha Morvankar

Media and its consumers and everything in between!

1mo

These are quite the basic principles across mediums. The mix of how much of impact sites can how much of frequency sites can be determined based on launch vs sustanence

Raksha Khimji

Transforming the way marketers and business owners leverage media, tech and data within the GCC and beyond.

1mo

Absolutely loved reading this piece Aseem Bhandari ! In a market like the UAE where outdoor reigns supreme, it is so important to understand the nuances and ways to leverage a rather cluttered environment. Thanks for sharing your invaluable insights.

1 Reaction

Dyuti Biswas

Omni-Channel Marketing Lead | Digital Strategy | Media & Creative

1mo

Congrats Aseem Bhandari Great article. You've taught the basics to a lot of us. Great going.

1 Reaction

Manish Chandy

1mo

Congratulations Aseem Bhandari..It's truly wonderful to see you achieving such great heights. Wishing you even more success and accomplishments in the future! 🤗 👍

1 Reaction

Manallii Ajmera-Metalia

E4M 40under40 (2020) | E4M Communicator of the Year 2022 | E4M Emerging Leader in Corp Comm 2021 | AdGully Women Disruptors (2021, 2022, 2023) | Head - Corp Comm at IndiaFirst Life

1mo

Interesting read, Aseem 👌🏻

1 Reaction

Prashant Gadhavi

Strategic Adviser | Former CEO I Senior Media and Advertising Professional | ICF Approved Grow More Coach | Life – Leadership – Business

1mo

🥂🥂

1 Reaction

Rashmi Chittal

Group Director - Brand Marketing & Communications

1mo

Awesome 👏🏻👏🏻👏🏻

1 Reaction

Jitin Kumar Choudhary

Strategic Partnerships Expert | Specializing in driving growth through digital advertising, e-commerce optimization, and brand collaborations. Proven success in building partnerships that boost revenue & profitability.

1mo

Congratulations Aseem Bhandari.

1 Reaction

Walid Saif

Senior Account Director @ BackLite Media | Driving Sales Growth, Innovative Advertising

1mo

Congratulation Aseem Bhandari 🙌

1 Reaction

Karen Gonsalves

Communications & Public Relations expert on a mission to enable purpose driven brands bring their vision to life!

1mo

Interesting read Aseem Bhandari! More power to you! Congratulations

1 Reaction

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