Stephen Dypiangco, MFA’s Post

How many times does a typical Roblox user actually come to the platform to play games each day? Thanks to some incredible data from GameAnalytics, I discovered that over half of Roblox users (tracked in experiences using GameAnalytics) are playing a Roblox game at least twice a day. And a quarter of players are coming back to Roblox at least 3 times a day. What about power users? The top 5% are coming nearly 6 times a day! When you add up all of these sessions throughout the day, it's easier to understand how the avg time spent per DAU on Roblox is 2.5 hours. Based on this data, you can see that 2.5 hours isn't usually made up of one monster session, but rather smaller bite-sized sessions. Thanks to Allison Bilas for sharing this rich data and collaborating with me on this 2023 Roblox report. GameAnalytics is hosting a roundtable lunch at #gdc2024, where I'll be reviewing the full Roblox report. If you're interested in attending, reach out to me or Allison Bilas (and let her know you saw my post). Download the full 2023 Roblox report from GameAnalytics: https://bit.ly/43vA7xD Interested in learning more about Roblox and brands? Sign up for my weekly newsletter: https://lnkd.in/gHTSeePQ #roblox #analyticsinsights #benchmarks #gamingindustry #gaminginsights

📣Tim Burton's new movie, Beetlejuice, will enter Roblox! 🍿More and more movie releases are accompanied by gaming activations, such as in Roblox or Fortnite. But this one has a special extra! Fans will be able to purchase their movie tickets inside of Roblox itself. 🎫 Although companies like Walmart have already sold real-life goods/services inside the virtual world of Roblox, this is, as far as I know, the first movie activation to sell theater tickets. 🛒 Roblox is a great platform for building communities around your IP, which is why movie releases work so well with it. But it's interesting to see that the virtual and real worlds are also blending in step-by-step and creating new ways of commerce. 📈 BTW, still think Roblox is just an old platform with a temporary hype? Last week, they reached a new record of 10 million concurrent active users on the platform. The platform's userbase keeps growing yearly with new ways to interact with its audience, just like this e-commerce example. #Roblox #Ecommerce #DigitalMarketing

🤔 Ever wondered how often Roblox users engage with the platform daily? Our 2023 data reveal that over half of tracked Roblox users play a game on the platform at least twice a day, and a quarter of them even three times. For power users, the top 5% are frequent visitors, coming back nearly six times daily! 🤯 These findings shed light on the typical Roblox user's behavior, explaining the average daily time spent per DAU, which stands at 2.5 hours divided into bite-sized sessions throughout the day. Special thanks to Stephen Dypiangco, MFA for collaborating with us on this insightful 2023 Roblox report. 🤩 Download the full 2023 Roblox report here: https://bit.ly/43vA7xD Stay updated on Roblox insights and more by signing up for Stephen's newsletter: https://lnkd.in/gHTSeePQ #roblox #gameanalytics #gamingindustry #gaminginsights #gamedev

Roblox hit a new all-time high for concurrent users at 10,128,096 players 🤯 Just a few days after their impressive Second Quarter 2024 earnings report, Roblox continues to make history. Let's dive deeper ⬇ 10 Million Concurrent Users (CCU) is massive. Remember the hype behind Palworld earlier this year? Palworld topped out at 2,101,535 concurrent players. Last November, when Fortnite brought back the OG map, the popular game managed to reach 6.1 Million concurrent players.. However, even with these insane concurrent player numbers and their strong earnings report, Roblox still seems to go under the radar... My POV 👀 It's difficult to pinpoint exact numbers but 10 Million concurrent players has to be one of the largest CCU peaks in video game history. The keys to success for Roblox in my mind are game variety, personalization, and socialization. Similar to how Fortnite has evolved with UEFN and Fortnite Creative, Roblox is a platform (of games) -- not a game in itself. There is a game in Roblox for anyone and everyone in Roblox. Not only that, Roblox has such a massive marketplace and such a diverse range of collaborations, you can customize your character and your experience to nearly anything you'd like. Roblox gives players a chance to be their authentic selves. Lastly, Roblox is not just about playing games. It's a social experience. Many players use Roblox as their primary form of socialization. Users exchange an average of 2.5 billion chat messages daily on Roblox. Roblox is a virtual hangout destination for it's Gen Z and Alpha audience. #gaming #roblox

🧑🏻💻👩🏻💻 Roblox just published their results for 2023 It was a good year for one of the gaming darlings. Here is what they announced: 1/ Record earnings for developers: $741 million (+19% vs. 2022) 2/ Massive creator base. Approximately 12,000 developers generated income through the platform, with a diverse range of earnings. Notably, some 3,500 developers earned over $10,000, and around 750 surpassed the $100,000 mark. 3/ Young player demographic - about 58%, are 16 years old or younger, highlighting the platform's appeal to a younger audience. 4/ High engagement Roblox boasted an average of 68 million daily active users last year, generating $3.5 billion in bookings, despite a slight decrease in spending per person compared to the pandemic peak. The top 10 games on Roblox accounted for 30% of total player time, underscoring the concentration of player engagement around popular titles. 5/ Economic impact The platform's digital currency, Robux, allows for the exchange of real-world money, with developers earning $0.0035 for every Robux spent in their games, demonstrating a unique economic model within the gaming industry. [Source]: https://lnkd.in/gZTRwzr2

🌟Big news from Roblox 🌟On 4/8, the Roblox Marketplace is changing how creators earn $ by moving to real-world currency (USD). Why? To make sure creators get more from their amazing work. 🚀 This change is huge. 👏 For Creators, this means: • They can earn more, without losing out to fees. • Their IP is protected more / a lot more. Per the Roblox Dev forum, Roblox shared: “𝙒𝙚 𝙖𝙧𝙚 𝙚𝙭𝙘𝙞𝙩𝙚𝙙 𝙩𝙤 𝙖𝙣𝙣𝙤𝙪𝙣𝙘𝙚 𝙩𝙝𝙚 𝙡𝙖𝙪𝙣𝙘𝙝 𝙤𝙛 𝙖 𝙣𝙚𝙬 𝙩𝙤𝙤𝙡 𝙛𝙤𝙧 𝙄𝙣𝙩𝙚𝙡𝙡𝙚𝙘𝙩𝙪𝙖𝙡 𝙋𝙧𝙤𝙥𝙚𝙧𝙩𝙮 (𝙄𝙋) 𝙢𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩, 𝙍𝙞𝙜𝙝𝙩𝙨 𝙈𝙖𝙣𝙖𝙜𝙚𝙧. 𝙍𝙞𝙜𝙝𝙩𝙨 𝙈𝙖𝙣𝙖𝙜𝙚𝙧 𝙞𝙨 𝙖 𝙣𝙚𝙬 𝙙𝙚𝙨𝙩𝙞𝙣𝙖𝙩𝙞𝙤𝙣 𝙛𝙤𝙧 𝙢𝙖𝙣𝙖𝙜𝙞𝙣𝙜 𝙄𝙋 𝙞𝙣𝙛𝙧𝙞𝙣𝙜𝙚𝙢𝙚𝙣𝙩 𝙧𝙚𝙢𝙤𝙫𝙖𝙡 𝙧𝙚𝙦𝙪𝙚𝙨𝙩𝙨. 𝙎𝙩𝙖𝙧𝙩𝙞𝙣𝙜 𝙩𝙤𝙙𝙖𝙮, 𝙮𝙤𝙪 𝙬𝙞𝙡𝙡 𝙜𝙖𝙞𝙣 𝙖𝙘𝙘𝙚𝙨𝙨 𝙩𝙤 𝙩𝙝𝙞𝙨 𝙣𝙚𝙬 𝙩𝙤𝙤𝙡 𝙖𝙫𝙖𝙞𝙡𝙖𝙗𝙡𝙚 𝙞𝙣 𝘾𝙧𝙚𝙖𝙩𝙤𝙧 𝙃𝙪𝙗.” 👏 For players, this means: • More opps to support your favorite creators directly and enjoying even better content. 🎮💖 • More joy & delight in discovery of UGC for expression and collecting Roblox isn't just a game; it's a global community of infinite worlds where people can connect, hangout and play. 📣 Speaking of creators, stay tuned for a neat announcement from Epic Playdate about a brand new shopping experience we are producing in - and out - of Roblox #Roblox #Creativity #SupportCreators #DigitalWorlds ▶️ My avatar - @TheRealEpicRebecca - on a few of my fave games lately

While Roblox games can generate thousands of dollars in monthly revenue quickly, monetization for brands has always been more challenging. But this might change everything… ⬇ The truth is, making money on Roblox is currently quite complicated for brands due to its economy revolving around micro-transactions of virtual goods. Knowing what works and what doesn't is not always easy. However, Roblox is now taking the first steps toward making virtual e-commerce a reality. They teamed up with Walmart to launch a pilot test in May, where users can purchase real-life items that come with digital UGC. Will Roblox users purchase physical goods on Walmart Discovered? With Roblox's vast scale and deep user engagement, we're optimistic that this pilot test will reveal strong interest across various segments of its user base in purchasing physical goods within a virtual gaming environment. We are excited to see where this will lead. Let me know your thoughts! #ecommerce #metaverse #roblox #gaming #digital

Roblox Maintains Its Lead Despite Declining Installs! Despite hitting its lowest monthly install total since November 2023, Roblox topped the download charts for September with an estimated 16.2 million downloads. The drop in downloads comes as no surprise with the return of millions of kids to school, but Roblox still raked in over $101 million in revenue. What keeps Roblox in the game, even after all these years? Launched in 2006 as a platform for user-generated games, Roblox has grown exponentially thanks to its creativity-first model. Its ability to offer a social, engaging, and ever-evolving environment has turned it into a favorite, with a milestone of 380 million monthly active users in 2024 – up from 300 million just a year prior! I’m curious to see how Roblox adapts to this shift in numbers and keeps players engaged! As for the future, it will be interesting to see their unique UGC-driven strategy and ever-evolving content pave a new way in the industry. #Roblox #GamingTrends #UGC #UserGeneratedContent #MobileGaming #GameDevelopment #RevenueGrowth #GamingIndustry #GameEngagement #PlayerRetention #GamingNews

#Roblox #GamingBusiness #GameProfits #RobloxExperience Hey everyone! 🤔 I've been really curious about something that's been bugging me: How come Roblox, despite being the biggest game in the world, is still not turning a profit? I mean, let’s talk numbers: Roblox has a staggering 80 million daily users—that's FIVE times more players than Minecraft or Fortnite! 🎮 With that kind of scale, you'd expect them to be raking in the dough. But then I stumbled upon this jaw-dropping stat: Roblox spends $138 for every $100 it makes in revenue! How does that even make sense? Here are a few points I think might explain this head-scratcher: Revenue Sharing: The app stores take a slice of the pie, so that definitely eats into their profits. Development and Maintenance Costs: While they don't have a massive number of employees (less than 10,000), maintaining such a vast platform with seamless experiences is a considerable investment. Content Creation: A lot of Roblox's charm comes from user-genera... Why Isn't Roblox Profitable Despite 80 Million Daily Players? Answers: https://lnkd.in/gVpnUY74

🚀 *Roblox: Future Prospects and Industry Implications* 🚀 The recent article on Roblox dives deep into its evolution and future trajectory, shedding light on several pivotal aspects worth noting: 🔹 **User Engagement**: With a user base mainly comprising children and teenagers, Roblox thrives on its rich repository of user-generated content. This diversity ensures sustained engagement and a vibrant community. 🔹 **Revenue Streams**: Roblox's robust monetisation model, including in-game purchases, subscriptions, and ads, underscores its financial health. Importantly, it creates significant economic opportunities for developers, fostering an entrepreneurial spirit within the gaming community. 🔹 **Technological Innovations**: Exciting advancements like enhanced graphics and improved user experiences are on the horizon. Roblox's continuous tech evolution positions it as a frontrunner in the gaming industry. 🔹 **Safety Protocols**: With a young audience, safety remains paramount. The article highlights Roblox's comprehensive moderation strategies ensuring a secure environment for its users. 🔹 **Market Position**: While competing with other platforms, Roblox's unique blend of creativity, community, and commerce gives it a competitive edge. 🔹 **Future Plans**: 2024 looks promising with plans for new features, strategic partnerships, and market expansions. As we embrace these exciting developments, what are your thoughts on Roblox's strategy and its impact on the gaming landscape? #GamingIndustry #Roblox #TechInnovation #UserSafety #FutureOfGaming #RevenueStreams For a detailed read, visit [here](https://ww-m.link/hes3ly).