Stefan Georgi’s Post

This is one of my favorite CTA's on our new RevPartners Website, but it's not the highest performing... the real winner is... 👉 Our Pricing Page CTA's: https://lnkd.in/d-i2qdk8 Here's why I am pro-public-pricing as a service provider: ➡️ "B2B customers are increasingly expecting consumer-like experiences, such as immediate access to a product’s pricing clearly stated on an organization’s website" ➡️ Pricing pages often communicate how you package your products, reducing friction in the buyer's journey ➡️ "There is a strong argument for publishing prices, as such transparency can often accelerate the sales process and increase sales productivity" ➡️ And I'm not alone... these ideas are not my own, but those of Lisa Singer from Forrester

Fact: You can't close deals with a cold email and a prayer. 😓 You need to educate buyers at every step of the way before signing them as a client. Learn from experts to level up your buyer education efforts 👇🏻 👩🏻🏫 Krysten Conner shares one question to make your buyers feel heard in a discovery call 🔖 https://lnkd.in/gEv2RWFn Chris Orlob shares nine lessons about SaaS sales demos from his time leading sales at Gong 🔖 https://lnkd.in/ghBN73eq Katelyn Bourgoin 🧠 talks about repeating your message to stay top of mind and gain buyers' trust 🔖 https://lnkd.in/g8mvg386 Alon Even explains how to generate demand through buyer enablement content 🔖 https://lnkd.in/gJXAfhms And if you're not sure where to get started, here's your roadmap to educate and engage buyers across the buying journey. #buyereducation #buyingjourney #b2bSaaS #saasmarketing #producteducation

I wrote this headline for a D2C gut offer and it did so well. Here's the big idea behind it: “Something called “Hidden Constipation” is behind your bloated, swollen stomach.” Let’s break it down into 2 building blocks: Big Idea Building Block #1: Constipation ↳ Directly calling out of the main problem. Big Idea Building Block #2: A Secret, Hidden Problem ↳ Adding an intriguing, but truthful twist to this problem. Here’s what I did to come up with this combination: 1- Know the market you’re speaking to 2- Looked at the top selling promos in gut health 3- Researched what prospects are saying 4- Found a common problem that keeps bothering them After all this research, here’s the “voice of customer” that I got: “I know there’s something that’s messed up in my gut, but nobody seems able to diagnose it (not even me!).” (In other words, it’s hidden…) So now, let’s use this data to build the blocks of our sales argument: ↳ Main problem:  Swollen stomach (bloating) ↳ Cause of problem:  A “hidden” issue even doctors find hard to identify. ↳ The desire: Prospects would love for their hidden issue to be illuminated so they can start feeling and looking better… ↳ The Big Idea: The “hidden” issue is constipation! ↳ Our promise: Reveal what could be the real cause of their “Hidden” Constipation… ↳ Our solution: Product that relieves their hidden constipation. See how all the building blocks lead to an emotional + logical conclusion that makes it easier to sell our product? Try it for your own brand! _________ Want to see me do more breakdowns like this? DM me “D2C” for more info. Or join 65+ other D2C founders in CA Pro, my D2C growth mastermind where we grow brands from 7 figures a year to 8 and even 9 figures. Link here: https://lnkd.in/g6Sqmq2e

❗ REMINDER: Join us this week for our B2B marketing in the photonics sector webinar. Panelists will talk about everything from the top marketing channels and exhibition success to AI and whether there is a space for influencers in photonics B2B marketing. Make sure to register at https://lnkd.in/eHWGBXbx and let us know if you have any topics you would like to see discussed in the comments below 👇

A few thoughts and reminders for the day.  Shift from Pitching to Educating The hard sell? End of the month discount? Gone. B2B buyers aren’t looking to be sold to—they’re looking for insights. They want information that helps them make better decisions, provide it. Why Educating Works Better Than Pitching Today’s B2B buyers are more informed than ever before. Research shows that buyers spend just 17% of their time talking to suppliers; the rest is spent doing their own research. What they really want from sellers is clarity, insights and solutions, not more noise. By focusing on education, you shift from being just another salesperson to becoming a trusted source/advisor. Instead of pushing a product, you’re helping buyers understand their challenges and showing them the best ways to solve those problems. Why? When you educate, you meet buyers where they are—well into their decision-making process. They don’t need a feature list; they need someone to help them connect the dots and make a smart, informed choice. And when you take the time to teach, you build trust. Buyers value sellers who understand their industry and can offer tailored solutions. The result? Stronger relationships, more loyalty, and better close rates. Educating buyers is the key to becoming a strategic partner and ultimately a trusted provider. #inspirationdigital

I'm am excited about the launch the new book "Yes, It's Your Fault" - dedicated to the topic of Sales and Marketing Alignment! The book is written by Demandbase CMO Kelly Hopping and CSO John Eitel , who both share their approach to bridging the gap between sales and marketing to drive true collaboration. Sales and Marketing alignment is one of the most important success factors in B2B, especially if your selling a complex, high price tag, long sales cycle solution. See link to the webinar coming on June 11th! https://lnkd.in/eds2hgrG

B2B Marketers: 🗣️"It's your fault." B2B Sellers:🗣️"No, it's your fault." But here's the problem: 👉 Teams have different goals 👉 They track different metrics 👉 There's no cross-team communication And then they wonder why their teams are misaligned. 🙅♂️ Stop playing the blame game! Learn how to bridge the gap between marketing and sales with insights from CMO Kelly Hopping and CSO John Eitel’s new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth,” launching on 6/11! 🎉 📖 Join us on launch day for a webinar where Kelly and John will break down key insights from the book and show you how to achieve true collaboration and drive B2B growth. Save the date and register NOW! #ItsYourFault #B2BMarketing #B2BSales

B2B Marketers: 🗣️"It's your fault." B2B Sellers:🗣️"No, it's your fault." But here's the problem: 👉 Teams have different goals 👉 They track different metrics 👉 There's no cross-team communication And then they wonder why their teams are misaligned. 🙅♂️ Stop playing the blame game! Learn how to bridge the gap between marketing and sales with insights from CMO Kelly Hopping and CSO John Eitel’s new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth,” launching on 6/11! 🎉 📖 Join us on launch day for a webinar where Kelly and John will break down key insights from the book and show you how to achieve true collaboration and drive B2B growth. Save the date and register NOW! #ItsYourFault #B2BMarketing #B2BSales

B2B Marketers: 🗣️"It's your fault." B2B Sellers:🗣️"No, it's your fault." But here's the problem: 👉 Teams have different goals 👉 They track different metrics 👉 There's no cross-team communication And then they wonder why their teams are misaligned. 🙅♂️ Stop playing the blame game! Learn how to bridge the gap between marketing and sales with insights from CMO Kelly Hopping and CSO John Eitel’s new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth,” launching on 6/11! 🎉 📖 Join us on launch day for a webinar where Kelly and John will break down key insights from the book and show you how to achieve true collaboration and drive B2B growth. Save the date and register NOW! #ItsYourFault #B2BMarketing #B2BSales

The new era of Sales is here 💡 Say goodbye to old-school sales strategies. The B2B Sales ecosystem is becoming increasingly digital. It's time to discover the power of Sales Technology & Enablement. Ready for a shift in gears? Join us on March 14th, at 12:00 p.m. CET, to dive into three revolutionary sales tech tools that can amplify your team's performance. 📲 Check out what’s in store for you here 👉 https://lnkd.in/eBNkmg8M Let’s redefine the future of sales, together. #SalesTechnology #DigitalSales #Masterclass