B2B Marketers: 🗣️"It's your fault." B2B Sellers:🗣️"No, it's your fault." But here's the problem: 👉 Teams have different goals 👉 They track different metrics 👉 There's no cross-team communication And then they wonder why their teams are misaligned. 🙅♂️ Stop playing the blame game! Learn how to bridge the gap between marketing and sales with insights from CMO Kelly Hopping and CSO John Eitel’s new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth,” launching on 6/11! 🎉 📖 Join us on launch day for a webinar where Kelly and John will break down key insights from the book and show you how to achieve true collaboration and drive B2B growth. Save the date and register NOW! #ItsYourFault #B2BMarketing #B2BSales
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B2B Marketers: 🗣️"It's your fault." B2B Sellers:🗣️"No, it's your fault." But here's the problem: 👉 Teams have different goals 👉 They track different metrics 👉 There's no cross-team communication And then they wonder why their teams are misaligned. 🙅♂️ Stop playing the blame game! Learn how to bridge the gap between marketing and sales with insights from CMO Kelly Hopping and CSO John Eitel’s new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth,” launching on 6/11! 🎉 📖 Join us on launch day for a webinar where Kelly and John will break down key insights from the book and show you how to achieve true collaboration and drive B2B growth. Save the date and register NOW! #ItsYourFault #B2BMarketing #B2BSales
Book Launch with Demandbase CMO Kelly Hopping & CSO John Eitel
https://www.demandbase.com
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B2B Marketers: 🗣️"It's your fault." B2B Sellers:🗣️"No, it's your fault." But here's the problem: 👉 Teams have different goals 👉 They track different metrics 👉 There's no cross-team communication And then they wonder why their teams are misaligned. 🙅♂️ Stop playing the blame game! Learn how to bridge the gap between marketing and sales with insights from CMO Kelly Hopping and CSO John Eitel’s new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth,” launching on 6/11! 🎉 📖 Join us on launch day for a webinar where Kelly and John will break down key insights from the book and show you how to achieve true collaboration and drive B2B growth. Save the date and register NOW! #ItsYourFault #B2BMarketing #B2BSales
Book Launch with Demandbase CMO Kelly Hopping & CSO John Eitel
https://www.demandbase.com
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B2B Marketers: 🗣️"It's your fault." B2B Sellers:🗣️"No, it's your fault." But here's the problem: 👉 Teams have different goals 👉 They track different metrics 👉 There's no cross-team communication And then they wonder why their teams are misaligned. 🙅♂️ Stop playing the blame game! Learn how to bridge the gap between marketing and sales with insights from CMO Kelly Hopping and CSO John Eitel’s new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth,” launching on 6/11! 🎉 📖 Join us on launch day for a webinar where Kelly and John will break down key insights from the book and show you how to achieve true collaboration and drive B2B growth. Save the date and register NOW! #ItsYourFault #B2BMarketing #B2BSales
Book Launch with Demandbase CMO Kelly Hopping & CSO John Eitel
https://www.demandbase.com
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B2B Marketers: 🗣️"It's your fault." B2B Sellers:🗣️"No, it's your fault." But here's the problem: 👉 Teams have different goals 👉 They track different metrics 👉 There's no cross-team communication And then they wonder why their teams are misaligned. 🙅♂️ Stop playing the blame game! Learn how to bridge the gap between marketing and sales with insights from CMO Kelly Hopping and CSO John Eitel’s new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth,” launching on 6/11! 🎉 📖 Join us on launch day for a webinar where Kelly and John will break down key insights from the book and show you how to achieve true collaboration and drive B2B growth. Save the date and register NOW! #ItsYourFault #B2BMarketing #B2BSales
Book Launch with Demandbase CMO Kelly Hopping & CSO John Eitel
https://www.demandbase.com
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B2B Marketers: 🗣️"It's your fault." B2B Sellers:🗣️"No, it's your fault." But here's the problem: 👉 Teams have different goals 👉 They track different metrics 👉 There's no cross-team communication And then they wonder why their teams are misaligned. 🙅♂️ Stop playing the blame game! Learn how to bridge the gap between marketing and sales with insights from CMO Kelly Hopping and CSO John Eitel’s new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth,” launching on 6/11! 🎉 📖 Join us on launch day for a webinar where Kelly and John will break down key insights from the book and show you how to achieve true collaboration and drive B2B growth. If you haven't signed up yet, there's still time to register! #ItsYourFault #B2BMarketing #B2BSales
Book Launch with Demandbase CMO Kelly Hopping & CSO John Eitel
https://www.demandbase.com
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So excited to see this project come alive. And the best part is it's from two amazing humans, John Eitel and Kelly Hopping! B2B Marketers: 🗣️"It's your fault." B2B Sellers:🗣️"No, it's your fault." But here's the problem: 👉 Teams have different goals 👉 They track different metrics 👉 There's no cross-team communication And then they wonder why their teams are misaligned. 🙅♂️ Stop playing the blame game! Learn how to bridge the gap between marketing and sales with insights from CMO Kelly Hopping and CSO John Eitel’s new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth,” launching on 6/11! 🎉 📖 Join us on launch day for a webinar where Kelly and John will break down key insights from the book and show you how to achieve true collaboration and drive B2B growth. Save the date and register NOW! #ItsYourFault #B2BMarketing #B2BSales
Book Launch with Demandbase CMO Kelly Hopping & CSO John Eitel
https://www.demandbase.com
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Stop chasing new channels. Instead, let's FIX YOUR FUNNEL. It's so easy to go after more. Sales are down? Demos are down? Meetings are down? WE NEED MORE LEADS. Maybe that's the case. But that should never be the first stop. In B2B, there's a lot you can fix from the website down to the sales handoff to improve conversion. This week I'm sitting down with Tara Robertson - she runs demand gen at Chili Piper. And she's going to show you (and me) how to fix your funnel. She's giving us five plays you can run right now to improve conversion if you're in B2B - and these are all going to tips/lessons you can put into play right now to boost sales this quarter. Join us for Wednesday's Exit Five Live Session. Register here (and sign up to get an email with the recording if you can't make it live): https://lnkd.in/eHQ4GjrK
Fix Your Funnel for Good: 5 Playbooks to Boost Demand Conversion
app.zuddl.com
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I'm am excited about the launch the new book "Yes, It's Your Fault" - dedicated to the topic of Sales and Marketing Alignment! The book is written by Demandbase CMO Kelly Hopping and CSO John Eitel , who both share their approach to bridging the gap between sales and marketing to drive true collaboration. Sales and Marketing alignment is one of the most important success factors in B2B, especially if your selling a complex, high price tag, long sales cycle solution. See link to the webinar coming on June 11th! https://lnkd.in/eds2hgrG
Book Launch with Demandbase CMO Kelly Hopping & CSO John Eitel
https://www.demandbase.com
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Are you having trouble with your marketing strategy? It's time to take charge and revamp your approach, and I'm here to guide you through it. I wrote the 90-Day Sales Enablement Challenge #ebook, designed to foster collaboration and deliver quick wins through strategic alignment with your sales team. During this 90-day challenge, you'll learn how to: ✔️ Align with Sales ✔️ Strategize and Prioritize ✔️ Secure Buy-In ✔️ Implement and Adapt ✔️ Share Results Get your FREE copy now and adjust your B2B marketing efforts for impactful, tangible business results. https://loom.ly/7GkzdXA Remember, I'm here for you if you have any questions or need support! #salesenablement #marketing #B2Bmarketing #strategy
90-Day Sales Enablement Challenge
https://pamdidner.com
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By transforming sales tools—like presentations and media kits—into resources that not only aid your sales team but also attract potential buyers on your website, you can enhance your overall strategy. Think of it as a dual-purpose approach: equipping your salesforce while simultaneously generating leads. Curious to learn more about how to effectively map content to the buyer's journey? Tune in to our full conversation on the latest episode of The B2B Sales & Marketing Hotline! 👇 https://hubs.ly/Q02Xwpq20 #B2BSales #B2BMarketing #B2BPodcast #BuyersJourney
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