Stacey Kauffman’s Post

The conversation keeps getting louder: With so many online personalities offering betting insight, how do you know whether they’re actually worth following or just feeding you hype? A recent article by Justin Robertson for Front Office Sports is worth a read on the rise of sports betting influencers and their impact on the gaming industry. 🔗 https://lnkd.in/gm2bkJTS #sportsgambling #influencers #influencerrise #sports #sportsbetting

Over the weekend The Mike Tyson and Jake Paul event exemplified the power of digital marketing in transforming live sports into global phenomena. The Mike Tyson vs. Jake Paul fight serves as a compelling case study showcasing the successful implementation of marketing strategies: - Unprecedented Reach: The fight streamed live on Netflix captivated a massive audience of 150 million viewers globally, signaling Netflix's significant foray into live sports (Source: MarketWatch). - Brand Collaborations: Leading sponsors such as Celsius, DraftKings, Meta Quest, and Experian seamlessly integrated their brands into the event through creative campaigns like Celsius’s “Essential Energy Highlight of the Fight” and DraftKings’ “Tale of the Bet” (Source: Marketing Brew). - Influencer Power:Jake Paul’s strong social media presence attracted a younger, tech-savvy audience to boxing, underscoring the impactful role of influencer marketing in engaging diverse demographics (Source: Business Insider). - Financial Impact: The event was a financial success, generating $17.8 million in ticket sales, with Jake Paul and Mike Tyson earning $40 million and $20 million respectively (Source: NY Post). This occurrence highlights how the synergy of digital marketing, live streaming, influencer engagement, and strategic branding can redefine the landscape of sports entertainment. As a digital marketing enthusiast, I find it inspiring to witness these strategies reshape our interaction with sports. What do you envision as the next frontier in marketing within live sports? #DigitalMarketing #SportsMarketing #InfluencerMarketing #AIMarketing

A New Era for Soccer is Here The Baller League is redefining the beautiful game, combining six-a-side fast-paced action with influencer-driven engagement to resonate with younger, digital-native audiences. By streaming on platforms like Twitch and YouTube, it breaks traditional barriers, creating global accessibility and fostering real-time interactivity that builds deeper fan loyalty. With its expansion to the U.S. and UK, the Baller League is more than just a soccer competition—it’s a hybrid of sport and entertainment that’s set to transform how fans connect with the game and how brands engage with audiences. This innovative model could signal the future of sports in the digital age. Are Gen Z, brands, and marketers ready to embrace it? #soccer #digital #youtube #twitch #influencers #BallerLeague https://lnkd.in/eyW6bcdY

Remember when athletes were just athletes? Not anymore. Today, they're creators, brand storytellers, and powerful connectors. And this is especially true in women's sports and the booming NIL market for college athletes. I guess there were 8 panels focused on athletes during Advertising Week in New York City last week. And for good reason: marketers understand the power of influencers and if athletes are stepping into the arena, there’s good reason for the buzz. In fact, many big brands like PepsiCo, Nike and Under Armour are tapping into this trend, partnering with pro athletes like basketballer Paige Bueckers and Caitlin Clark to create authentic and engaging campaigns. But it's not just about the famous face. The real magic happens when brands connect with athletes on a deeper level, understanding their unique stories and the values they share with their fans. This authenticity resonates with fans, who are increasingly savvy and skeptical of inauthentic marketing. That's where RAD Intel comes in. Our AI-powered insights help brands go beyond surface-level partnerships and storytelling to truly connect with their audience. Full article + other top takeaways from Digiday’s Sam Bradley below. #InfluencerMarketing #AI #SportsMarketing #RADIntel

As sports #betting turns into a lucrative industry that doesn’t feel so different from day trading, creators touting themselves as #sports betting experts are cashing in on the public’s new obsession. Many #gamblers are looking for easy answers, fast cash, and betting locks, and some will pay a fee to get what they see as valuable insights. My first piece for Front Office Sports looks at the rise of sports betting #influencers and how legitimate or not these influencers really are. There’s plenty of casual fun to be had—but some of the experts I spoke to say it's a case of buyer beware. ↗ Read more here: https://lnkd.in/g7kjjPX8

Let's Dissect the ROI of Powerful Sports Social Media Campaigns Cricket Ottawa, a leading provider of sports media services, has conducted groundbreaking research that examines the exceptional returns on investment (ROI) realized by sports teams and leagues implementing effective social media campaigns. The Value of Social Media for Sports Organizations: In today's digital landscape, social media has emerged as an indispensable tool for sports organizations to: a.Enhance fan engagement: Engage fans, build relationships, and enhance their game-day experience. b. Expand reach and visibility: Extend the organization's reach to new audiences and increase brand awareness. c. Generate revenue: Drive ticket sales, merchandise purchases, and sponsorship deals through targeted social media campaigns. Best Practices for Effective Sports Social Media Campaigns: To ensure a successful social media campaign, sports organizations should: a. Define clear goals and objectives: Determine the specific outcomes they aim to achieve, such as increasing engagement, boosting ticket sales, or enhancing brand reputation. b. Target the right audience: Identify the specific demographic groups they want to reach and tailor their content accordingly. c. Create engaging content: Develop high-quality content that resonates with fans, such as match highlights, player interviews, and behind-the-scenes footage. d. Use a mix of platforms: Utilize a diverse range of social media channels, including Facebook, Instagram, Twitter, and TikTok, to reach fans where they are most active. e. Monitor and measure results: Track key metrics to assess campaign performance and make data-driven adjustments to optimize outcomes. Social media is not just a trend; it's a powerful tool that sports organizations can harness to achieve tangible results. By implementing effective social media campaigns, teams and leagues can amplify their reach, deepen fan engagement, and unlock new revenue streams, contributing to their overall success and growth. #SocialROISports #CampaignSuccess #MediaMetrics #CricketOttawa

Meta, Google colluded to put up ads targeting teens: Report. As per a report, the tech giants were targeting users aged between 13 and 17 in violation of Google's own guidelines. #e4m #meta #google #adtargeting #violation #advertising

The Summer of Sport is fast approaching. With Wimbledon, the Euros and the Olympics all taking place in the space of one month, brands can't afford to drop the digital advertising ball. Paul Briggs, SVP Europe at Silverpush, argues that the key to taking home the gold medal is diversifying your strategy. Connected TV and social media deserve their place in the marketing mix alongside traditional linear channels. But it's not just about tapping into where audiences are spending their time - it's about leveraging the right creative assets. Check out Paul's thoughts on how to utilise digital channels and contextual targeting down below 👇 #Contextual #Advertising #Targeting #ContextualTargeting #Sports

Gamers are changing the world, and I cannot stress this enough! 🎮🌍 The way Gen Zers interact with their favorite gamers is drastically reshaping the marketing landscape. 🚀 Gamers are also the most followed influencer type for Gen Z, rivaling even sports athletes. 🏆 Here's why: 🔹 Endless Engagement: Unlike traditional creators who produce 3-4 hours of content weekly, everyday gamers deliver around 3 hours of content daily, clocking in an impressive 35-40 hours per week. This constant stream of entertainment keeps their audience hooked and eagerly coming back for more. ⏰🎥 🔹 Community Building: Gamers excel at creating tight-knit communities where fans interact with each other and their favorite streamers. This sense of belonging and shared experiences mirrors the camaraderie seen in sports fanbases, fostering loyalty and long-term engagement. 🤝💬 🔹 Authenticity & Accessibility: Unlike traditional celebrities, gamers are perceived as more approachable and relatable. They interact directly with their audience during live streams, creating genuine connections that resonate deeply with Gen Z. 💯🗣️ 🔹 Shared Interests: Gen Z values authenticity and shared interests. Gamers and their followers bond over their mutual love for gaming, creating a strong tribal culture that brands can tap into for meaningful engagement. 🎮❤️ 🔹 Influence & Impact: Just like sports athletes, gamers have the power to influence trends, opinions, and purchasing decisions. Their endorsement of products and brands carries significant weight, making them invaluable partners for marketers. 💪🛍️ At StreamO, we harness the power of these dynamic influencers to create impactful and lasting brand engagements. We’re proud to work with an extensive network of over 20,000 gamers and a Gen Z subscriber base exceeding 300 million. Together, we’re shaping the future of brand engagement through the exciting world of gaming. 🌟 Come join us! 🎮 #GamersUnite #GamingCommunity #GenZMarketing #InfluencerMarketing #StreamO #FutureOfMarketing #GamingInfluencers #BrandEngagement #DigitalMarketing

Taylor Swift and the National Football League (NFL). Caitlin Clark and #MarchMadness. Lionel Messi and Major League Soccer. All the above has created a complex marketplace for #sportsmedia buyers looking to attach their client(s) to the rabid fan base attached to a team or a sport, or even a league. But the hard work, agreed several #sports investment executives, can pay off in dividends for marketers who succeed in making that attachment organically. It means looking at experiential, using #influencers, ensuring #SEO is up to snuff when fans look up your brands, buying into that league’s apps, and even directly negotiating with star athletes. In this piece by Michael Burgi, we speak to Chris Weil of Horizon Sports & Experiences, Chris Walsh of Apollo Partners, Michael Schreiber of Playfly Sports Properties, Jeff Gagne of Havas Media Network, and Adam Schwartz of Horizon Media.