Sports Pundit’s Post

What happened this week? 🤔 ⚽️ Bruin Capital is launching a new entity called AS1 Sports (As One), consolidating four agencies—Nomi Sports, Position Number, Promoesport, and Football Division Worldwide—into a single organisation focused on elite athlete support and aiming to generate commercial opportunities for players. 🏆 FIFA has confirmed sports streaming service DAZN as the exclusive global broadcaster of the 2025 Club World Cup, marking the start of a broader partnership between the two. 🏉 Ilona Maher, the most followed rugby player in the world on social media, has joined the Bristol Bears with hopes of making the US team for next year's Women's Rugby World Cup ⚽️ LALIGA has opened a workspace in the Saudi Pro League (SPL) headquarters in Riyadh, reinforcing its ties with the Kingdom and building on its recent commercial deal with Riyadh Season. 📺 From next season, all 132 Women's Championship matches will be streamed live on YouTube, significantly increasing coverage from the current single weekly fixture. 🏁 The FAT Karting League (FKL), launched by Ferdinand Porsche and Rob Smedley, aims to revolutionise motorsport by slashing participation costs by 96% to make the sport more accessible to racers from all backgrounds 🧑💻 Southampton FC has launched TURF, a creative design studio offering the club's in-house expertise to businesses, focusing on building standout brands and innovative campaigns 🇸🇦 FIFA has published a report evaluating Saudi Arabia's bid to host the 2034 World Cup, giving the country a higher score on bidding requirements than the winning bid for the 2026 edition 🏀 The WNBA announced Toronto Tempo as its new franchise, debuting in 2026, with a name inspired by the city's vibrant energy and chosen through input from over 10,000 participants ➕ Check out the newsletter to also see what Andy Marston has been reading and listening to this week, which includes posts by Roger Mitchell, Anna-Victoria Jones, Roger Hampel and Aaron Miller as well podcasts from Charlie Stebbings and Dan Runcie 📰 🎧 CC: Achille de Rauglaudre George Pyne Nick Meacham Chris Samson Rheann Engelke

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Cory B.

Growing soccer in the U.S. and next generation of sports leaders | Adweek Executive Mentee | Sports Professor

1w

Andy- some others to add to the great list. 1. National Basketball Association (NBA) makes return to China with two preseason games in Macao in 2025. 2. Away linking up with F1 Academy – further proving out the motorsport’s commercial platform. 3. No Brand Experienced More Growth In 2024 Than the WNBA (Women's National Basketball Association) measured by purchase consideration. 4. Paris 2024 Olympics five billion people - 84% of the potential global audience - followed the Games. ↳ 412 billion engagements from 270 million posts on social media platforms, marking a 290% increase compared to the previous Games. ↳ >28.7 billion hours of footage viewed globally, with each viewer watching an average of 9 hours of coverage - 20% more than the previous edition.

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Anna-Victoria Jones

Strategic Comms | Sports Industry Expert 💫 I help grow brand awareness & sporting profiles through strategic comms, and drive revenue through meaningful, creative partnership activations 💫 *Open for Opportunities*

1w

Appreciate the shoutout, Andy!

Achille de Rauglaudre

Finance & Corporate Development @FC Versailles | Sports Investment | Ex-McKinsey, Private Equity, Toulouse FC

1w

Thanks for the mention Andy!

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