Sports Pundit’s Post

🗣️“Some of these future thinking technologies that are coming out [of the likes of Formula 1] are exciting from a sustainability point of view, because we won't solve the world's problems by doing less,” asserts Dr Susie Tomson 👩🏫 “We will through technology. We have to through technology. Essentially, we have to look at decarbonising and we realistically have to take the choice away from the individual [as] people always buy the cheaper product - and [that’s when] we're talking about people who can afford that choice. A lot of people can't, globally.” 🌎🌱 One promising avenue is sustainable fuels, which have the potential to reduce emissions in vehicles that cannot immediately transition to electric power, including commercial trucks and aviation 🚛 ✈️ This year’s F1 Miami Grand Prix marked a milestone: F1’s safety and medical cars used 40% sustainable fuel for the first time 🏎️ 🏁 By 2026, the series aims to power all its race cars with 100% sustainable fuel, paving the way for broader adoption in the transportation sector ♻️ Read More 👉 https://lnkd.in/gtg_tvQ8 CC: Andy Marston James Rigby Celina Wyatt Ben Pilbeam

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Nick Holmes

Sales Director | Strategic Planning, National Accounts, Sales Growth

2w

Interesting piece… but what are F1 doing to address the logistics and business travel impacts which (according to the article) account for 78% of the Carbon footprint in the sport?

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Claire Powell

Sport Management and Sport Business & Leadership University Programme Management Team Lead | Internship coordinator | Teacher/coach | Marketing Strategist | Sport Marketeer | International Focus

2w

Jorden Kaiser for your research

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