What if your mentor was the co founder of a renowned and world class Gelatto chain?
That's the calibre of the professionals we host here at EVOLVE Commerce Club
Every Thursday 1pm CET
We invite an expert to deliver a masterclass on a commerce topic for our community members.
This past Thursday was no different
Nick Johnston , co-founder of Bacio di Latte , shares his journey from working on luxury yachts to building a successful gelato empire in Brazil.
He talks about the importance of quality and the customer experience, as well as the challenges of starting a gelato business in a new country.
Nick discusses how they initially relied on word-of-mouth and social media to promote their first store and how they focused on perfecting their product and processes before expanding to other locations.
He also mentions their entry into shopping centres and the importance of finding the right staff.
Nick talks about the expansion of Bacio di Latte, opening multiple shops in different locations and testing different regions.
He discusses the challenges of maintaining quality and consistency across all locations and the need for centralized production.
He also shares the story of selling a share of the company to a Brazilian fund for growth equity.
Nick emphasizes the importance of digitalization during the pandemic and the implementation of online ordering and contactless delivery.
He highlights the key factors that keep customers returning, including the culture of quality, personalized service, and the constant introduction of new flavours.
want to watch this session?
already available on YT
link in the comments
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