The Speech Prof AKA Professor Chesko’s Post

Happy Friday everyone and welcome back to this week's episode of "Practical, Actionable Marketing," the podcast that aims to provide you with real ideas that you can put into practice today to improve your marketing. So first, some "bad" news - my podcast platform has been experiencing more glitches this week and, as a result, I could not get my planned episode completed. So instead, I thought I might re-post the very first episode from mid-2023 that offers some easy tips to help you create social content for you and your business. Fortunately, the advice still works well - in fact, I referred to this very process when working with a client last week (so maybe it was just top-of-mind when I was deciding which episode to re-share). Keep your fingers crossed that the IT gods smile upon me and my platform and we'll be back with a new episode next week (or look for another favorite). Here's a link to make it easy to listen: https://lnkd.in/guFkexVG We appreciate your joining us and please let us know what you think by leaving us a comment below. And if you find the content helpful, we always appreciate a like and a share. Thank you! #marketingtactics #PractialMarketing #PracticalActionableMarketing #EasySocialMediaCreation #PAMRedux

Trend #1: Companies will create podcasts over blogs Trend #2: Companies will spend on the less popular social networks Trend #3: Marketing moats will become non-existent, other than the strength of the brand Trend #4: You’ll change the way you write content - shorter and with the help of AI

📝 Daily AI Tip #8: Multiply Your Content’s Impact with AI Repurposing! Ever feel like creating content is a never-ending grind? Let me show you a smarter way: AI content repurposing tools like Lumen5 or Descript can take a single piece of content—like a blog post or a video—and turn it into multiple formats, from social media snippets to podcasts. 🎥📜🎙️ This means your best insights can reach more people, across different platforms, without creating from scratch each time. It’s like giving your content a second (or third!) life, and saving you hours. Want to learn how I turn one idea into ten pieces of content? Join me in the KnOWLedge Society Discord for the full breakdown! 🦉✨https://lnkd.in/eXhbNr9M

There are boring people, and then there are those stuck doom-scrolling on LinkedIn. If that's you, congrats! You've officially reached the Olympic level of boredom. Stop doom-scrolling and check this out: ContentFlip.io We’ve built a tool (yes another AI tool 🤣 ) that converts written content into rich media (images, slideshows, podcasts, videos and more)

Are you struggling to create authentic AI-generated content that captures your brand's unique voice? You're not alone. Many marketers and content creators find it challenging to make artificial intelligence content sound like them. It's easy to end up with generic, robotic-sounding text that lacks personality and fails to connect with your audience. In this week's AI Explored Podcast with Michael (Mike) Stelzner, Molly Mahoney shares her “VOICE” framework (Voice, Objective, Insights, Composition, and Examples), which provides a systematic approach to feeding the AI the right information to generate on-brand content that sounds like you. By carefully curating your inputs to the AI, you can guide it to produce output that aligns with your unique brand voice and resonates with your target audience. Want to know more? Check out the link to the show notes in the comments, or download the audio in your favorite podcast player app. 👋 -Jason

🚨 New Podcast Alert! 🚨 In a world where your feed is filled with endless AI-generated content, it's easy to lose touch with what resonates truly with you. 🧠💡 Mari Smith, the Facebook marketing queen herself, joins us on a groundbreaking episode of "Beyond Unstoppable" to delve into the complexities of artificial intelligence in social media. "Here I am scrolling through my feed, hovering over the like or love reaction. Then suddenly I realize - that's fake. I don't want to endorse it." - Mari shares her candid thoughts. 🚫🖥️ In our milestone episode "AI Marketing Unleashed," coinciding with the launch of my new book 📕 "The Wolf Is at The Door: How to Survive and Thrive in an AI-Driven World," we flip the script with Mari taking the hosting reins, and me as your special guest. Together, we unpack how to ensure your uniquely human perspective shines through the AI noise. 🌟📢 🔑 KEY TAKEAWAYS: * Discover the significant impact of AI on your content marketing strategy and adapt for success. 📊 * Navigate through the copyright conundrum to prevent customer backlash effectively. ⚖️ * Learn strategies to make your brand's voice stand out in the overwhelming flood of AI-generated content on social media. 🌊 * Boost your productivity and profitability by mastering our 7-step prompt formula. 💼💥 Tune in to redefine how you engage with AI in marketing and safeguard your brand's authenticity. 🎧 #AIMarketingUnleashed #BeyondUnstoppable #MariSmith #AIContentStrategy #DigitalMarketing #ContentCreation #BrandAuthenticity #InnovationInMarketing @marismith https://lnkd.in/eZwecp58

Probably a hot take –– the majority of AI results I’ve seen from Google offer an infinitely better experience than most of the over-optimized content that follows them in search results. It’s quick. It’s to the point. It carries no agenda other than answering my question. Quickly. This should say something, yeah? It’s purely transactional which serves the purpose when I want to learn something and move on. Our challenge, as content creators, is to shift from transactional to relational in our content. Tell us about how you think. Tell us about why you think this way. Tell us about the experiences and observations that have led you here. Tell us about how you, your team, and your thinking are different. This is the type of content people are spending more time with. Not in theory. Not in the future. *Right now*. This is why newsletters, podcasts, etc., seem to be in vogue. It’s not because they’re more optimal platforms…in fact, they’re much harder to grow and gain traction with. It’s because they allow for deeper connection with the audience. 

A Google podcast highlights the potential for factual errors in AI-generated content, stressing human oversight is critical. The post Google Stresses The Need To Fact Check AI-Generated Content appeared first on Search Engine Journal . Questioning the performance of your website? Get a free consultation today: calendly.com/corpseosales/ #SEOtips #DigitalMarketing #SEOStrategies #SEOExpert #seocompany #OnPageSEO #OffPageSEO #SearchEngineOptimization #SEOContent #GoogleRanking #SEOAgency #SEOConsultant #WebsiteOptimization #LinkBuilding #seoservices

There is a hazardous amount of #AI-generated and SEO-oriented content being generated, and the solution is real stories from real communities. In the first episode of Tech Field Day Podcast, recorded on-site at AI Field Day, Stephen Foskett chats with Frederic Van Haren, Gina Rosenthal and Colleen Coll about confronting inauthentic content. #TFDPodcast #AIFD4

Want to increase your podcast subscribers? Here’s how:   - Promote Consistently   - Feature Guest Speakers   - Engage with Your Audience   Optimize your podcasts with our Audio Recorder: influnex.online