Sophie Buonassisi’s Post

Eye-opening statistics reveal that organizations' profits come from 20% of their customers. Therefore, it makes sense to focus marketing resources and effort on the high-value clients that are likely to convert for more ROI. This is where Account-Based Marketing comes in. It involves the immersion of clients who are likely to bring more profitability into personalized experiences. To make this process a success, it's essential to analyze client data to understand their preferences and the challenges they could be facing. This helps with the hyper-personalization of messaging across digital channels. Want to find more clients? Check out how ABM can help you here: https://bit.ly/3yEuT7i #ABM #RevenueGeneration #MessagingHyperPersonalization

Unlock the full potential of your ABM strategy by focusing on what truly matters! In this article by Stephanie Trovato, dive into the essential metrics that drive ABM success. From pipeline velocity to customer lifetime value, learn how to measure and optimize your efforts for maximum impact. Don't just collect data—transform it into actionable insights that fuel growth and deepen customer relationships. #ABM #MarketingMetrics #DataDriven #CustomerSuccess #Martech

Looking to understand your customers on a deeper level and personalise your marketing strategies? Discover how Dynamics 365 Customer Insights (Marketing) helped one of our clients achieve just that. By leveraging advanced customer analytics and targeted marketing tools, they transformed their engagement, increased customer satisfaction, and boosted ROI. Read the full case study to see how your business can gain a competitive edge through data-driven marketing and customer insights. ⤵ https://lnkd.in/eguAPzEk #CustomerInsights #Marketing #Dynamics365 #CustomerSuccess

In a recent LinkedIn post by Liam Moroney on sales/marketing efficiency and sales/marketing effectiveness, Kerry Cunningham at 6sense commented: "Effectiveness without efficiency is unsustainable, but efficiency without effectiveness is worthless." Unfortunately, when it comes to ABM too many teams are focused on efficiency and scaling vs. being effective. Teams are not taking the time to get ABM-ready as discussed in this post: https://lnkd.in/e23KKKX4 #GTM teams are focused on reacting to #intent data vs. responding to the intent and understanding the account story and having the right engagement. #GTM teams are focused on automation and outreach vs. delivering the right account experience. Because teams are not balancing efficiency with effectiveness, accounts are going dark after initial engagement. And, while the tech is not to blame, teams question their investments in 6sense, Demandbase, RollWorks, a division of NextRoll, Terminus (by DemandScience) etc and then they churn. Tech is only 1 piece of the puzzle as I discuss in this article: https://lnkd.in/eN2uy-mU If you want to see how you can become efficient and effective, book a time for us to talk: https://lnkd.in/et6GhHFu With the holidays coming, my time is very limited so get on my calendar now.

“Implementing the CDP led to a 20% increase in customer lifetime value and a 15% uptick in sales within six months, showcasing the power of aligning martech functionalities with strategic business goals.” - Gene De Libero via MarTech https://zurl.co/ebpW #marketingprofs #b2bmarketing #growthmarketing #demandgen #leadgeneration #saasmarketing

Yesterday I attended a session on retention marketing by Rohan Chowdhury. It was engaging and packed with insights that opened up a new perspective for me. Rohan shared real-world use cases from his experience, making the concepts more relatable. Retention marketing, in my view, is often overlooked. Most marketers seem focused only on performance marketing, chasing after immediate results. However, retaining customers is equally important. With advancements in CRM tools, predictive analytics, and AI-driven personalization, companies now have the ability to tailor experiences that build loyalty and retain the customers for life time. I hardly hear marketing fraternity stressing about retaining existing customer. Maybe it’s time to rethink our approach and use the technology at our disposal to keep the customers we already have engaged across touch points. Thanks Rohit and CDME for organizing back to back power packed sessions. For those who are looking for growth strategy Rohan is the right person. He heads LyftCurve. Pure D2C focused growth and retention marketing agency. Free mein gyaan liya, isliye bhai ko shoutout milna chahiye! Thanks, Rohan, for amazing session! It gave me a fresh perspective on how to build stronger retention strategy. :) #RetentionMarketing #GrowthMarketing #DigitalMarketing #MarkTech #MarketingTechnology #MarketingAutomation #DigitalExperience #ConsumerExperience #AIMarketing #DataDrivenMarketing

🌟 Dive into our latest blog: "How Marketing Drives Valuation"! 💼✨ Discover crucial insights on enhancing enterprise value, a metric used by M&A experts in buying and selling organizations. Learn how concentrating on key drivers like customer concentration, revenue consistency, value proposition, and more can lead to higher purchase prices. Don't miss out on valuable tips for maximizing your company's value—read now: https://lnkd.in/gfFb_fY6 . #MarketingStrategy #EnterpriseValue #MandA #BusinessInsights

EXAH's partnership with Lucky Beard - A Global Design Company is empowering businesses to close the gap between their often substantial marketing investment and their all too modest returns in sales conversions.  Juan Venter solution architect at EXAH, shares major insights on revolutionising marketing strategies for better ROI. 📈 💡 Key Takeaway: Integrating actionable KPIs across the entire customer journey, from initial awareness to long-term loyalty. Dive into the full article for actionable insights and learn how to transform data into strategic success! #MarketingStrategy #DataDriven #DigitalTransformation #KPIs #BusinessGrowth #conversionrateoptimization #marketingcloud #salesforce Elicus Marais Mark Schefermann Victoria Botella Jiménez Nick Moxon Sebastiaan Van Noten Axelle Audas José Pereira Rodrigues Mukesh Kumar https://lnkd.in/dZinB6sr

You shouldn't do ABM this 2024. ABM is not for everyone. Very few companies are ready for ABM. Unless you have everything detailed in the picture below. ⚡️Set yourself up for ABM success in 2024 with this 4-step process⚡️ 1️⃣ Check if ABM methodology is the best methodology , strategy or GTM for you. ABM is a complex and resource-intensive methodology. Verify if you cannot impact revenue by implementing other methodologies. 📚Content:  ABM-fitness checklist. Grab yours in the comments section👇 2️⃣ Do you have the strategic assets (Buying Committee, ICP...) to fuel customer insights into your ABM plan? ABM's success lies in customer knowledge and data accuracy. Insights and data power relevant and personalized experiences. 📚Content:  Strategic Assets Checklist. Grab yours in the comments section👇 3️⃣ Design your ABM plan. Build yours with the strategic assets from Step 2. Make sure to back everything up with data and insights from the strategic assets. 4️⃣ Choose your ABM tech stack. Once you have the correct GTM, and the strategic assets, and have built your ABM plan, you are all set to choose the best tech stack. ❌Watch out: Most companies start in step 4 (technology). Remember! Your tech stack must support your ABM plan. Not the opposite. 📚Guide:  ABM Tech stack diagnosis test. Grab yours in the comments section👇 ⬡ ⬡ ⬡ I help you grow your B2B company revenue through ABM programs. Send me a DM to know more💌 #accountbasedmarketing #abm #b2bmarketing

Many argue: Winning DTC brands thrive on smart strategies. But here's the truth: They leverage data to win. Sounds complex? It's actually straightforward. Successful DTC brands use: ↳ Hyper-personalized customer journeys for each sub avatar ↳ Data collection from the moment someone clicks an ad ↳ Data to enhance email/SMS performance ↳ Data enrichment platforms to boost email flows My agency has helped DTC brands generate over $110M in added email revenue. Here’s how we do it: ☑ Personalized Journeys: Personal experiences for each customer segment. ☑ Smart Data Collection: Gather data from the first click to segment accurately. ☑ Personalized Communication: Use collected data to improve email/SMS effectiveness. ☑ Supercharged Email Flows: Leverage data enrichment platforms for better results. Here's why these tactics matter: Improved customer engagement • Higher conversion rates • Increased retention • Better customer insights • More effective marketing campaigns What does it mean to use these strategies? You create a data-driven approach when you: ☑ Personalize Customer Journeys: Craft unique experiences for different segments. ☑ Collect Data Early: Start gathering data from the first interaction. ☑ Use Data Wisely: Enhance your communication strategies with insights. ☑ Enrich Your Data: Use platforms to add depth to your customer profiles. ☑ Optimize Campaigns: Continuously improve based on data feedback. ☑ Focus on Retention: Keep customers coming back with tailored experiences. ☑ Drive Revenue: Boost sales through smarter marketing efforts. Using data isn't just a tactic. It's a commitment. A commitment to understanding your customers. To using insights to drive success. Lead with data in mind. And higher email/SMS revenue will follow.