Sophie Buonassisi

hey RevOps - if you're a high-velocity SMB shop selling a large number of small deals, how should you grant quota credit to AEs? 🤔 Signature date? Payment date? Contract effective date? Like most things in RevOps, simple questions like this do not have simple answers. This question was posted in the RevOps Co-op Slack group recently and the community provided some 🔥 feedback like: 📍 Signature date seems to be the most popular choice, but always with a big caveat 📍 That caveat relates to the amount of churn or turnover when it comes to signed deals that don't pay - if the AEs are closing crumby customers that don't pay, then you want to use payment date instead 📍 If you have deals that get signed far in advance of the contract effective date / subscription start date, this adds additional risk to revenue - so may want to consider using the contract effective date instead 📍 Some folks do a mix; for example, 50% at signature, and 50% at payment (or some other metric, like 6 months after deal signature) 📍 In all cases, you want to make sure the structure is set up to drive the behavior you want to encourage without a huge delay between the work done and incentive provided Anything else you'd add to this list? #revops #revenueoperations #salesops #salesoperations #compensation #incentivemanagement

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SDR Dashboards - what do you want to see? Gimme your top 3 stats/charts/reports you like to see on YOUR dashboard for pipeline gen. There's the obvious activity levels and SQL/SAL volumes but what else do you like to see.....

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Need to transform your SDR team’s performance? How to help your sales team achieve results that will earn you trust and budget. First, audit your content arsenal. Are your SDRs armed with the right tools? Invest time in creating or curating great collateral that addresses your Ideal Customer Profile’s (ICP) pain points and your solutions. Convert the best-performing material into templates. If budget allows, invest in intent tracking tools like ZoomInfo. Provide your SDRs with real-time intelligence on potential leads. This could involve identifying companies visiting key pages of your site or using tools that detect general intent based on topics. Now, launch micro-campaigns. Develop industry-specific value propositions and targeted landing pages. Your SDRs need ammunition that speaks directly to each vertical. Always measure & optimize. Track response rates, meeting conversions, and pipeline velocity. Use these insights to refine your approach. Don’t fear failure – it’s the only way to hit the target. Make small changes based on what works and what doesn’t. What’s working for your SDR enablement? While it can be an overwhelming project, it’s crucial for establishing the foundation for solid growth. #B2BMarketing #SalesEnablement #CMO #Leadership

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❌ No, the SDR role isn’t going away. ❌ While SDRs and AEs are here to stay, their roles are shifting in response to evolving buyer demographics and changing preferences. At LeadIQ, we’re helping SaaS sales and GTM teams stay ahead of the curve and learn how to thrive in today’s evolving sales landscape. Deep dive into the webinar: “The evolving role of AEs and SDRs in building sales pipeline” for tips and tricks on how to best utilize the AE and SDR relationship for Q4 and into 2025 🤝 Thank you to our webinar panelists: Jessica Nelson, Global Vice President of Sales at Stream Sam Lau, Senior Director of Global GTM Enablement at Anomali Ronald Halbert, Global SVP of Sales Development, Sales Enablement, SMB Sales at Sirion Watch now 🎥: https://lnkd.in/gx7dMRuK volving-role-of-aes-and-sdrs-in-building-sales-pipeline #sales #salestips #SDR #AE #leadiq

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CROs and sales enablement leaders want fast, repeatable, and reportable ways to deliver sales knowledge to sellers whenever they need it. BUT:  1. Sales training doesn’t help do this fast enough (it takes 3+ months for the average seller to ramp up, and they will continue to need SE support to answer everyday buyer questions after that) 2. SE bandwidth is limited and hiring more SEs to solve this problem is an extremely expensive solution To combat this at scale, Luke Martin, Senior Manager, Revenue Enablement Infrastructure Operations at ZoomInfo decided to innovate with AI – where every seller could ask AI a sales question, and it would answer it accurately and phrased the same way an SE would. Curious to know how that journey went? Join us for our webinar, 𝗡𝗼 𝗠𝗼𝗿𝗲 𝗠𝗶𝘀𝘀𝗲𝗱 𝗧𝗮𝗿𝗴𝗲𝘁𝘀: 𝗨𝘀𝗶𝗻𝗴 𝗔𝗜 𝘁𝗼 𝗚𝗮𝗶𝗻 𝗮𝗻 𝗨𝗻𝗳𝗮𝗶𝗿 𝗦𝗮𝗹𝗲𝘀 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗮𝘁 𝟵 𝗔𝗠 𝗣𝗧, 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟮𝟭 where we'll be discussing: ✨ The challenges Luke and many other sales/enablement leaders are facing today ✨ Separating gimmicky “AI software” from AI products and solutions that actually work ✨ Scaling AI adoption across your sales organization while keeping security, data privacy, and costs in mind Link to register 👇 https://lnkd.in/ecEBPG_t #CRO #Sales_enablement_leaders

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🚀 Ready to tackle your SDR challenges like a pro? 📈 "Overcoming Top SDR Challenges: A Strategic Guide" is here to turn those hurdles into stepping stones for success! 🏆 🔍 Discover actionable strategies to: - Boost cold call success rates 📞 - Master objection handling like a wizard 🧙‍♂️ - Perfect your email outreach strategies 📧 - Streamline lead qualification processes 🎯 Why let challenges hold you back when you can conquer them with ease? 😎 Dive into the guide and transform your SDR game forever! Click the link 🖱️ https://nuel.ink/rzHb7I Don't keep all the secret sauce to yourself—share your thoughts in the comments! 🌟 #SDRSuccess #SalesTips #B2BProspecting #SAASFounders #SalesGrowth 👀 Let's crush those SDR roadblocks together! 💪✨

Q4 pipeline panic? One of the challenges we're hearing a lot from customers is getting sales opportunities back from a seemingly great database of companies showing intent. How do you identify the people who will make the buying decision from a list of high intent accounts? MQAs represent buying groups who are in buying mode, but without individual contact engagement, your SDR team can be left staring at a metaphorical map without a compass - where to start? In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need tackle this issue and convert these theoretical 'qualified' accounts into actual conversations. https://hubs.li/Q02TdKNZ0 #revtech #demandgeneration #pipeline #intent #b2bmarketing #abm #demandmarketing #sales #conversion

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Q4 pipeline panic? One of the challenges we're hearing a lot from customers is getting sales opportunities back from a seemingly great database of companies showing intent. How do you identify the people who will make the buying decision from a list of high intent accounts? MQAs represent buying groups who are in buying mode, but without individual contact engagement, your SDR team can be left staring at a metaphorical map without a compass - where to start? In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need tackle this issue and convert these theoretical 'qualified' accounts into actual conversations. https://hubs.li/Q02TdFbV0 #revtech #demandgeneration #pipeline #intent #b2bmarketing #abm #demandmarketing #sales #conversion

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Outbound Sequences can do more harm than good for SDRs. (I think when used appropriately, they can be a massive help, but most teams use & abuse them -- completely missing the point of them & wonder why they can't land in the primary inbox & get no responses) I think the days of the traditional 27 day sequence are over. We need change. Most tasks get long overdue anyway and end up not being completed. Here's the issue with them: Often, SDRs are reactive to their sequences/cadences... When in reality, you should be pro-active. Let me explain: Imagine you send your first initial email and it gets opened 5+ times. Or you send a LI connect request and they accept it + look at your profile. Most SDRs will move onto their next task and ignore the intent signal. Instead, use prospect engagement as a way to be more pro-active. IE: do not wait 3 days from the day you sent your first email if there's a ton of engagement. Try calling them same day, bumping your email the next day and throwing a connect request on LI. You should try and switch your messaging up based on prospect engagement, too. IE: your cold call opener should be different for someone who has accepted your LI request + looked at your profile / opened your email a bunch vs someone who hasn't engaged at all. Be the quarterback of your sequences.. Don't let them control you! Second issue: most sequences end up piling up overdue tasks.. This is because sequences have way too many steps. If you liked this, I share 1 free outbound prospecting tip that 4200+ SDRs and AEs read every week. https://lnkd.in/e2cJkJqr

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Ashi from Gong is fast (😮‍💨10k) But not as fast as Gong Engage users when they use Lavender. Access to your Gong calls in our personalization assistant ✅ Access to our coach & "Ashi fast" personalization in Gong ✅ Better 🤝 Faster 3.0 (and so much more) coming soon

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One of the most powerful concepts in prospecting is lookalikes 🪞 It’s a very quick means of encapsulating a ton of factors about what makes a good prospect (and your ICP) into something more simple… ‘I need more accounts that look like that one’. The thing is that trying to create a lookalike list in a sea of filters and mountains of irrelevant data has always been, to put it mildly, a huge pain. We never liked it either and wanted a better way, so we built it into Octave. Now building a lookalike list doesn’t require any toying around with filters that never quite capture what you intend. You can just provide a company name and get back a highly focused list of lookalikes. The model we built cuts across various dimensions like company size, number of employees, industry, and most importantly what type of business they’re actually involved in (ie ‘what they do’ which is often the X factor that’s so hard to capture with filters). We made it so you can even get results just by hitting the quick action next to any company. This is of course seamlessly integrated with the rest of the platform, so you can easily build lists, generate fully personalized messaging based on real-time data, and manage your engagement workflows all from one place. It’s free to try, and we have lots of enhancements planned. Give it a shot and let us know your thoughts www.octavehq.com

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Are you looking for better ways to drive Net Revenue Retention (NRR) during this time of economic uncertainty? Check out our new on-demand webinar to learn how leading organizations like Delphix and Gainsight are using Ecosystems' SaaS platform's seamless integration with Gainsight to: • Engage customers around the value promised in presales • Document customers' desired business outcomes and KPIs • Track the value solutions deliver in real-time • Provide objective insights to retain must-keep customers • Expand accounts to drive NRR Access the on-demand webinar here: https://hubs.ly/Q02w33Sc0 Learn more about Gainsight & Ecosystems’ integration here: https://hubs.ly/Q02w32Xh0 #NRR #RevOS #Value #PreSales #B2BSales #CustomerSuccess #CustomerValue #Pulse2024

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📈 Are you looking for better ways to drive Net Revenue Retention (NRR) during this time of economic uncertainty? Check out our new on-demand webinar to learn how leading organizations like Delphix and Gainsight are using Ecosystems' SaaS platform's seamless integration with Gainsight to: • Engage customers around the value promised in presales • Document customers' desired business outcomes and KPIs • Track the value solutions deliver in real-time • Provide objective insights to retain must-keep customers • Expand accounts to drive NRR Access the on-demand webinar here: https://hubs.ly/Q02N9vmx0 Learn more about Gainsight & Ecosystems’ integration here: https://hubs.ly/Q02N9s1X0 #NRR #RevOS #Value #PreSales #B2BSales #CustomerSuccess #CustomerValue #Pulse2024

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🔥 Hot Take: the old sales funnel is dead. It’s time to move beyond the funnel and focus on the entire customer lifecycle. At RevPartners, we embrace a holistic revenue engine that drives retention, expansion, and long-term growth. The problem with the traditional funnel? It stops at the sale. But the real revenue comes from keeping customers happy, solving their needs, and helping them scale. Here’s how we do it: 1️⃣ We balance both sides of the customer journey—acquisition and retention/expansion. Revenue accelerates with cross-sells, upsells, and net revenue retention. 2️⃣ We build HubSpot setups that track every customer interaction, uncover hidden revenue, and drive growth. 3️⃣ We help you focus on long-term customer value, which means tracking upsell opportunities and managing churn. 4️⃣ We help you to align marketing, sales, and customer success so everyone is working toward the same growth goals. 5️⃣ Our HubSpot experts automate your workflows, freeing your teams to build strong, lasting customer relationships. Sooooo, yeah, it’s time to ditch the old sales pipeline. Real growth happens after the sale. RevOps turns your funnel into a revenue engine. 🎤 Mic drop. 

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Sales leaders don’t need more processes, tools, and teams—they need agentic AI to unlock insights they’ve been sitting on. We see it every day, as teams use Landbase. Improve your Go-To-Market Efficiency with Landbase.

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SDRs - Struggling with your ramp? Here are 5 tips to immediately improve your results and beat your ramp 1. Meet with 3 top performing BDRs, pick their brains on everything from Prospecting, Research, Sequences, calls, emails, Linkedin DM's etc. Once you have a good pool of knowledge on strategies that are working in the current market you can adapt it and make it your own. 2. Problem enablement: The most important thing to know is WHO you help and HOW you help them. Speak to your AE's who've closed business, CSMs and your own internal personas. The goal is to be able to crisply articulate how you can help a target persona in a target account get to their desired state. No one cares about WHAT you do, they care about how you can help them. 3. Volume: Practice makes perfect, you're not going to get good without the reps so get out there and prepare to fail. 4. Double down: If you find one medium is yielding more meetings then double down on that one, e.g if you're booking 5 meetings a month through call and 1 via email, try changing to a call only sequence for a while to see if it ups your results. 5. Feedback loops: Regularly ask your top-performing peers, AEs and your manager in your 121 for SPECIFIC advice. This means you'll always be growing your skillset. Make sure you're not getting advice from everyone though as this will dilute your focus P.S I'll do a part 2 of this next week but anything you'd add? For now, enjoy a picture of Emre Ceyhan and me at our recent Spike Week!

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Want your emails to perform better? If you’re using HubSpot, you can actually split test sequence emails. If you’re on Sales Hub Pro, you can write a few different versions of your emails and plug them in, then see which one performs better.  Over time, you’ll see which emails are connecting and which ones aren’t.But no matter what you’re doing in marketing, be sure to always test, measure, and refine. #EmailMarketing #ABTesting #SalesOptimization #HubSpotTips #SavageMedia

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