Sonia Carreno’s Post

We all know managing data can be an absolute sh*t show 🤬 But here's the thing - we're in the music DATA business. Getting data right is the difference between getting artists paid and not paid. The difference between profit and loss. ❌✅💰 That’s why we live and breathe data. Dream about it. Obsess over it. (We’ve got the hats to prove it - want one? Hit us up!) Our goal is to keep your data accurate and pristine throughout your processes so you can get on with the music. 💪 Want better data? 👉🏻 📞 www.synchtank.com/contact #musicindustry #musicbusiness #data #musictech #musicdata #metadata

Project update: Working on the Spotify data to create a recommender system half way through the project and I find these interesting insight which suggests that valence which is happiness index is decreasing drastically. Also look at how things are changing at the starting of 1960’S any guesses. Let me know. Spotify #analytics #dataScience #machinelearning

LIVE NOW ▶️ Why is it important for marketers and publishers to embrace a data- plus tech-first approach together?    "I see all of the systems that enable the ecosystem of currency and measurement as a big data problem. We have all these disparate datasets that are islands of their own. We need to find the bridge across that island through a cogent, big, modern tech approach.    We have agencies and advertisers that are painstakingly collecting first-party data and running advanced advertising strategies. Then we have publishers who are trying to optimize yield across a litany of platforms to meet the needs of those advertisers. It's only here at data + tech where you're going to maximize your value."    Peter Nummerdor, VP Product at VideoAmp speaks at our webinar, happening RIGHT NOW. There is still time to join us ‼️ https://lnkd.in/gcUiK8qG

Phoenix and her team are changing the game by offering clear, start-to-finish click journey insights – something not all platforms can claim. We dissected the critical differences between third-party and first-party data, and why the latter, like AdBeacon's approach, is a game-changer for transparency and accuracy. Want to know why first-party data is the gold standard in today's digital age? Tune in! 🎧 Get the whole conversation here - https://lnkd.in/esy2nuMD

Alan Wolk put together a great collection of industry leaders who share what they are excited about in 2024. A couple of key themes: the continued growth of FAST channels and the increase in channels with advertising, so the transformation of the video experience continues. There is still a need for predictive analytics to help improve the customer experience. https://lnkd.in/eNrKfNeK

Think data is just numbers? Think again! 🌟 Dive into our latest blog to discover how data analytics is quietly revolutionizing your favourite music, movies, and sports experiences. It's not just analytics — it's the art of engagement in the digital age. 🎶 🎞 🔍 Check it out now! #dataanalytics #popculture #datatrends #datasolutions

Honest feedback from a prospect that made our day and reassured us we’re on the right track! In a market full of options, it’s clear that we’re building something truly special — an advertising-friendly CDP (1PD Ops) designed specifically for #performancemarketers. This feedback fuels our passion to keep evolving the platform to meet the needs of those driving marketing forward. 🎯 Check out the full feedback here: https://lnkd.in/dj68v26a #MarketingInnovation #ThoughtLeadership #AdTech #CustomerLabs #PerformanceMarketing #Ecommerce #MarketingAgency CustomerLabs ❤️ 1P Data OPs

New Post: How can I use Deliver My Tune’s analytics to make informed decisions about future releases? - https://lnkd.in/eDpCKzJD Do give it a read [Deliver My Tune]

The efficiency of programmatic supply paths is one of the key topics driving both digital transformation in the industry, as well as being a sticking point when it comes to dealmaking. This has led to numerous innovative enablements in recent years, and it is time publishers got a fairer end of the deal. #AdTech #AdPublishing #Data

Analytics-driven forecasting boosts Spotify's financial health! 📈 Discover the trends from 2017-2023 and see the power of data in action. #DataAnalytics #FinancialHealth #SpotifyTech 🚀 https://lnkd.in/dNg_d5Zr