It’s the last Social in Six of 2024! ⏰ 🗓️ Which updates are Melissa Harvey and Eve Lily Young seeing off the year with? This time, it’s two updates from Instagram: a Trials update for Reels, and its latest new features for Broadcast Channels. They also discuss what Australia’s social media ban means for brands, how TikTok is allegedly hoping to boost shopping with TikTok Mini apps, and YouTube’s latest slate of updates to facilitate brand and creator partnerships on platform with BrandConnect. Last but not least, they cover an ads update from Meta that gives your Traffic campaigns increased flexibility. 🎧 Listen to these stories in full wherever you get your podcasts: https://pod.fo/e/292144
SocialChain do you think that mini apps are a response to the potential ban of tiktok in the US?🤔