SocialChain

“Even if we use more traditional channels, social media is at the centre of it all.” For Duolingo, social isn’t the afterthought in the media plan. It’s the driving force behind every campaign. 🏎️  As the brand’s regional marketing director for Europe and LATAM Rebeca Ricoy explains, even old-school advertising channels like out-of-home are engineered with social in mind.   Why? Because rather than buying out the city, a few strategically placed billboards with the brand’s signature unhinged humour is a surefire way to get people talking on social – and it’s more cost-effective to boot. 🥾  🎧 Listen to the episode in full wherever you get your podcasts: https://pod.fo/e/28a082 

It’s the last Social in Six of 2024! ⏰ 🗓️     Which updates are Melissa Harvey and Eve Lily Young seeing off the year with?      This time, it’s two updates from Instagram: a Trials update for Reels, and its latest new features for Broadcast Channels.     They also discuss what Australia’s social media ban means for brands, how TikTok is allegedly hoping to boost shopping with TikTok Mini apps, and YouTube’s latest slate of updates to facilitate brand and creator partnerships on platform with BrandConnect.     Last but not least, they cover an ads update from Meta that gives your Traffic campaigns increased flexibility.     🎧 Listen to these stories in full wherever you get your podcasts: https://pod.fo/e/292144 

🤝 We’re giving back to the local community this Christmas.   Last week, SocialChain and Brave Bison came together to support Cash for Kids Mission Christmas, a local initiative dedicated to helping children in need.     A huge thank you to Jess Rigby and everyone involved for welcoming us and giving us the chance to contribute to such an important cause. Your work is truly inspiring, and we’re proud to have been a small part of it.    There’s still time for others to get involved and help make a difference 👉  https://lnkd.in/dTiMbiP

If we asked you to name your dream workday, you’d probably say: Christmas dinner at the pub. 🍗🍻 Turns out our creator team is officially living that dream. 😏  They headed out of the office for a festive shoot to capture some Christmas content for our major hospitality client, coming your way very soon...but for now, enjoy the BTS 📸  

Have you caught up on Holland & Barrett’s 12 days of wellness yet? 🧘🎄 We’re bringing a little calm to the chaotic holiday period on Instagram and TikTok for our client Holland & Barrett. Whether it’s Christmas shopping, family get-togethers or a big night out, our busy schedules mean it’s easy to overlook wellness and immunity. 🦠   So we ideated and produced a social-first content series packed with accessible health advice tailored to the season. Our go-to guide includes easy ways to stay active in cold weather, healthy festive treat recipes, all the Holland & Barrett products you need for a good night’s sleep, and more. 🛌    Check it out 👉  https://lnkd.in/gcnGxyGh   

Go vote for Brave Bison's director of AI and creative Matt Garbutt to host his session at SXSW London! 🗣️🗣️ The near future is a place where AI doesn’t just assist marketing—it becomes marketing. In Brands That Think, Act, and Express Themselves: Enter Brand World Models, Matt will explore how this seismic shift is beginning to render traditional strategies obsolete. 🤖 It takes less than a minute to vote 👉 https://lnkd.in/eipwtvX3

“There needs to be an evolution of the brand and of Duo as well.” Duolingo’s hilariously intimidating owl character Duo is arguably the most recognisable brand mascot on social. 🦉   But how does the brand balance entertainment-first content - like its unhinged TikTok videos – with the admittedly less fun but necessary goal of increasing awareness for brand and its products? 🌎 Find out all this and more below – and tune in to the full episode with Duolingo’s regional marketing director for Europe and LATAM Rebeca Ricoy: https://pod.fo/e/28a082  

🥇The UK’s largest independent sports marketing agency. We are thrilled to announce the acquisition of global sports marketing business Engage Digital Partners in a deal set to create a sports and entertainment division for Brave Bison that is unrivalled in scale and capability; working with the biggest federations across football, cricket, rugby, motorsports, tennis, golf and e-sports. With offices in London, Australia, India and Dubai, and over 130 staff worldwide, Engage’s clients benefit from 24/7 ‘follow the sun’ delivery and a global strategic perspective—benefits that will be passed on to Brave Bison and SocialChain's rapidly expanding global client roster. Read more here: https://lnkd.in/ePhZ5HDp

Ain't no party like a SocialChain Christmas party 🥂💃 Secret Santa, live portrait painting and even a lil' karaoke singalong. We pulled out all the stops for a legendary SocialChain celebration to round off a fantastic 2024! ⭐ Merry Christmas from everyone at SocialChain! 🎄 And FYI, we're currently sitting on A LOT of unreleased classified footage 👀

🚨 New ep alert 🚨   For our final SocialMinds podcast episode of the year, we’ve pulled out the big guns. 💪    Our latest guest is a brand that’s up there with the likes of Ryanair - Europe's Favourite Airline and innocent drinks as the gold standard for many a social marketer. It’s a brand with probably the most famous mascot of all of TikTok.   It’s...Duolingo. 🙌 We invited its regional marketing director for Europe and LATAM Rebeca Ricoy to tell us all about how social creates word of mouth buzz for everyone’s favourite language learning app.   Find out:    🦉 Why the brand wasn’t shy to embrace its intimidating reputation   🌎 How they approach local vs global social  🧩 How social is just one piece of a much larger marketing plan    🎧 Tune in now – it’s a goodie: https://pod.fo/e/28a082