Sheryl L. Bredeson’s Post

Many leaders don't know their corporate purpose or even have an idea where to start developing it, beyond making money. Being a purpose driven company can be difficult - it means putting values over profits, culture first, and championing a cause. Think back to the reason you started your business. It probably wasn't just about making money. There was a drive to create something better, to make a difference. That's living with purpose. #purpose #businessforgood #culture

If you create a culture that people love they will NOT work hard... 🤜🏽💥 THEY’LL work their butts off INSTEAD! 💥🤛🏼 🎉 And they will help you grow the business. 😁 And they will smile while doing it. It's not a lack of culture strategy or "culture" consulting that businesses need... In some cases those things help for sure! But for the most part? 👇🏽 It’s not hard work that people are avoiding... –they're avoiding greedy, inhumane, non-empathetic leaders who treat them like cattle. Part of "building a brand" isn't the marketing, advertising, positioning, or strategy... Sometimes the most important part is just building something that people love to show up and belong to. This takes years. This takes heart. This takes genuine humanity. Lots of people can make you a nice logo or website, or increase your revenue...but only YOU can make you a nice human. .... #humanity #branding #brandstrategy #b2btech #b2bmarketing

It is indeed challenging to achieve success without a clear target. It is imperative to comprehend the issue at hand, as this understanding aids in identifying the target audience, understanding their pain points, and determining how best to address and alleviate them. #ceosden

This post reaffirms my mission to help small businesses achieve more with less. Recently, I shared two insightful posts on core values and how small, intentional branding efforts can drive significant changes for brands. If you haven’t read them yet, please visit my profile to check them out. I believe they will inspire you to reimagine your brand and culture. #sme #branding #corevalues #culture #strategy

✨Reimagined branding! ✨ As our brand evolves, one thing remains unchanged: We continue to be your strategic partners in shaping a brighter future for your organization. With empathy, expertise, and creativity, we can help you find the root causes of your challenges and uncover opportunities for growth through innovative human capital and learning solutions. We’re here to support your company from the initial idea to success. Stay tuned for more exciting updates as we enter this new chapter together! What are you most excited to see? Tell us in the comments below! #CynuriaConsulting #Rebrand #RebrandAnnouncement #StrategicPartners #HumanCapital #LearningSolutions

We have had the pleasure of working with several impact companies in Sweden and Finland, helping them scale their businesses. Rebranding an existing business in a mature business area is one thing. However, with impact companies, the rules might be different. Positioning the brand early enough to get clarity and focus and finding a way to stand out when everyone shares the same vision are some of the crucial points. Whatever stage you are in, understanding what is meaningful and relevant for your customers is the key to success. With our combination of insight, strategy, and design, we can deliver what is needed to grow your business. Have a look at some of the early-stage success stories https://lnkd.in/dYYP8v4A

Are you tired of hearing strategy vs. execution treated like a debate? Here’s the truth: If you’re serious about building an impactful brand and business, you need a system that brings strategy and execution together. I love working with high-impact professionals who understand that the real game-changer isn’t just ideas; it’s having a system to turn those ideas into consistent, meaningful results. That’s what separates the average from the exceptional. Without systems, strategy is just a plan—and execution is just guesswork. ➔ Strategists need systems that drive action, consistency, growth and most important freedom. ➔ Professionals need clear, actionable roadmaps to cut through the noise and hit their targets. Systems give you repeatable success. They ensure that every effort you put into building your brand isn’t just one-off but adds up over time, creating a brand that’s impactful, efficient, and impossible to ignore. This is why my clients don’t just get advice—they get proven, structured systems that work. Ready to build a brand that scales? It’s time to align strategy with systems that drive execution and growth. 👋 DM me to elevate your brand and scale with proven systems that deliver. Building successful personal brands isn’t just for a select few—it’s for every founder and professional aiming for true freedom. If this resonates, share it and inspire your network to reach their full potential. P.S. You are one system away from achieving the wealth and freedom you deserve. _________________________🖋 Would love to hear from industry leaders on this! Gary Vaynerchuk, Adam Grant, Simon Sinek, Dorie Clark – How do you see the role of systems in creating sustainable, impactful brands? Chris Do, Oleg Vishnepolsky, Sally Hogshead, Marshall Goldsmith Chris Donnelly – What would you say to high-impact professionals who focus only on strategy or execution, but not both? #PersonalBranding #BusinessGrowth #ProvenSystems #ExecutiveSuccess

Your Brand’s Secret Weapon… Purpose-driven brands don’t just sell stuff; they stand for something bigger. They attract people who aren’t just buying—they’re buying into a shared vision. And it’s not just customers—employees feel it too. A clear purpose means more engagement, more innovation, and a brand that actually stands out. So, ditch the “be everything to everyone” approach and focus on what really matters: finding your purpose and owning it. Because when you stand for something real, people show up. Need help communicating your purpose? Drop me a message. :)

Rebel Archetypes are typically organisations and people who question the status quo. Teams need a Rebel and so do Markets. Rebels help us grow and move forward. Who is the Rebel on your team? Is your Company a market challenger or a Blue Ocean finder? The Rebel is a nonconformist who questions the rules and the way things are typically done. Often the Rebel is associated with innovation, change and disruption leading the way in moving away from how things were traditionally done. The Rebel is authentic and unapologetic for who they are and where they’re going, they are a seeker of freedom. The Rebel is not confined by “group think” or peer pressure. One of my favourite qualities of the Rebel is that they don’t benchmark. The Rebel looks at problems from all sides. The Rebel seeks to find a better way. Rebels are willing to take risks and look for different ways to solve issues. They aren’t constrained by benchmarks or how it’s always been done or by what society thinks is “the right way” instead a Rebel brand is willing to rebel against traditional views to find solutions that best fit the problem. At LeadinGrowth we help transform organisations and their people into high-value leadership brands through empathy-led human centric initiatives. Our Brand-in-a-Box experiences help individuals and organisations uncover their Archetype and the core elements of their brand identity that make them unique.

Quick 2min read: Tapping into Brand Purpose through Community + Culture. Why finding brand purpose isn’t exclusive to start-ups. All brands can tap into their purpose if they lead with Community + Culture as a long-term strategy, not a short-term fix. https://lnkd.in/e-y_fiWk