Francesca Gamble🎙’s Post

Tapping into Brand Purpose through Community + Culture Why finding brand purpose isn’t exclusive to start-ups. All brands can tap into their purpose if they lead with Community + Culture as a long-term strategy, not a short-term fix. https://lnkd.in/e-y_fiWk

Many leaders don't know their corporate purpose or even have an idea where to start developing it, beyond making money. Being a purpose driven company can be difficult - it means putting values over profits, culture first, and championing a cause. Think back to the reason you started your business. It probably wasn't just about making money. There was a drive to create something better, to make a difference. That's living with purpose. #purpose #businessforgood #culture

Many leaders don't know their corporate purpose or even have an idea where to start developing it, beyond making money. Being a purpose driven company can be difficult - it means putting values over profits, culture first, and championing a cause. Think back to the reason you started your business. It probably wasn't just about making money. There was a drive to create something better, to make a difference. That's living with purpose. #purpose #businessforgood #culture

🚀 𝗕𝗜𝗚 𝗡𝗘𝗪𝗦! Today, I’m thrilled to officially announce the launch of Just Cause—a venture driven by purpose, passion and the pursuit of enduring impact. We believe every brand has the power to transform lives—and it’s our mission to amplify that power. By merging audacious creativity with proven strategy and execution, we help brands shine brighter and reach their full potential. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. 𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗳𝗼𝗿𝗴𝗶𝗻𝗴 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀, 𝗮𝗻𝗱 𝗺𝗮𝗸𝗶𝗻𝗴 𝗮 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲. With us, brands don’t simply advertise—they resonate, inspire and leave an indelible mark. So let’s get started, and let’s change our world. Together. For the better. Why? 𝗝𝘂𝘀𝘁 𝗖𝗮𝘂𝘀𝗲. #NewBeginnings #ImpactDriven #PurposefulBranding

By humanizing brands, initiating meaningful conversations, and prioritizing value creation, businesses can cultivate loyal communities and drive sustainable growth in the digital landscape. #LeadSkope #SocialMediaEngagement #AuthenticInteractions #CommunityBuilding #Value

Learn to embrace the rAnDomnEss !!! Have you ever noticed how some of our best ideas come out of the blue? It's about fostering an environment that welcomes creative chaos. It's about welcoming those spontaneous sparks that lead to big wins. Whether it's experimenting with out-of-the-box marketing tactics, exploring uncharted markets, or fostering a culture of innovation within your team, embracing randomness can lead to breakthroughs that propel your brand to new heights. #EmbraceRandomness #CreativeChaos #Brandbuilding

The secret to survival? For brands, as for species, it’s not about strength or intelligence… it’s about adaptability. Those who thrive don’t just dominate; they evolve with the changing needs of people, society, and culture. Purpose-driven brands position themselves to respond to these shifts with meaning and authenticity, building long-term value through empathy and action. How is your brand adapting to stay relevant, purposeful, and responsive in a rapidly changing world? This version enhances the flow while maintaining your original message. Let me know what you think! #BrandPositioning #PurposeDriven #EmpathyInBusiness #humanizingbusiness

We're constantly navigating the ever-shifting currents of the business world. In this dynamic landscape, the essence of brand building becomes a compass, guiding us towards success. As Farai Dogo, CEO Britam illustrates further on brand building—not just as a tool to attract new customers, but as a means to foster lasting connections with our existing audience. Adaptability is our watchword, and it's what sets apart brands that merely survive from those that thrive. In today's fast-paced environment, authenticity reigns supreme. By marrying tradition with innovation, craft a narrative that resonates with both newcomers and loyal patrons alike. #BrandBuilding #Adaptability #Innovation

In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic. - Howard Schultz #BusinessDevelopment #DigitalAssetManagement #CorporateBranding #ColourTheory

If you’re serious about building a strong business brand, one strategy you can’t afford to overlook is creating a community around it. Think about it, the brands that truly stand out today aren’t just businesses selling products or services. They’ve created communities. They’ve built a group of people who believe in what they’re doing and feel connected to something bigger. And it all starts with a strong personal brand. Look at people like Gary Vee or Tony Elumelu. They didn’t just focus on growing their businesses. Building a community around your brand means creating relationships, starting conversations, and making people feel like they belong. When people feel that connection, they naturally become your biggest advocates. For CEOs, this is a game-changer. You can’t stay behind the company logo anymore. You need to give people a chance to connect with you, and when they connect with you, they connect with your business on a much deeper level. People talk, they share, and they stick around because they feel like they’re part of something special. So, if you want to take your brand to the next level, start focusing on building that community. #day17of60dayswithsteph