SKU’s Post

🎉**Game Time!**🎉 Can YOU guess this quarter’s P.A.C.T. Award recipient? 🏆 This prestigious award goes to someone who embodies Positive Attitude, All-In, Commitment to Excellence, and Trust—voted by their peers! Take your best shot by reading the nominations from fellow teammates and see if you can figure out who’s bringing the gold this quarter. Let us know if you guessed it right in the comments below!🤔👇 #PACT #PoweringProducts #EmpoweringPeople #LabordeProducts

Winning an HBC Award can significantly enhance your organization's reputation and open new opportunities. To help you put forward a strong application, we've prepared a step-by-step guide. 🌐 Register on the E-Portal: Start by registering on our e-portal here. 📜 Review the Criteria: Thoroughly read the HBC Criteria Guidebook to understand the specific requirements for each award category. 📄 Gather Your Documentation: Collect all necessary documents, including your achievements, testimonials, and other supporting evidence. 📃 Craft Your Narrative: Clearly articulate your accomplishments and how they align with the award criteria. Be concise and compelling. 📨 Submit Your Application: Complete the application form on the e-portal and upload all required documents. Double-check for completeness before submission. For your convenience, we've attached the following resources to assist you in the application process: HBC Guidance Booklet HBC Criteria Guidebook https://hbcworld.org/login You have until 15th August to submit your application and seize the chance to be recognized among the best in your industry. Submit your application now and join the ranks of our esteemed winners. We look forward to celebrating your success! #HBCAwards #AwardWinningTips #ExcellenceInAction #Innovation #Leadership #Success

⏱️ Don't let a lack of time or resource, let your chance of industry recognition slip away. 📋 You may have considered entering that award or maybe even started your entry, but it’s fallen down the priority list…fear not, help is at hand…. 🤩 We have senior experts that can take your story and turn it into the winning entry 🏇Don’t fall at the final hurdle, picture yourself being shortlisted or winning, and feeling pride in your work, knowing that an elite panel of industry leaders has recognised your work as industry gold standard 🏆 Go on, what are you waiting for….?

It's the final day at Cannes Lions International Festival of Creativity and we're taking our hats off to Kraft Heinz. Over hundreds of years, they've put the work in to build the memory structures and make their brand synonymous with ketchup in the eye of the consumers. As brands, we can't simply decide to own a space. We need to earn that right. It is the consumer who decides. Hit FOLLOW for more inspirational case studies from Cannes and practical advice to help you put that learning into practice. #inspirationisnotenough #casestudies #marketingtraining #marketingeffectiveness #marketingcapability

All awards are not created equally. At Cannes, I look out for the Creative Effectiveness Grand Prix. It has been awarded to Kraft Heinz and their awesome creative agency Rethink in Toronto. Going through the award entry you just see a constant stream of excellent work that consistently builds on the message ‘It has to be Heinz’, reinforcing their category leadership position and driving business performance. This is what marketing should be about. Achieving a commercial business goal by driving changes in consumer behaviour by brilliantly executing strong plans with superb creative. It’s not rocket science. But sadly, too many businesses get distracted from the basics and the focus that make it possible. Businesses like Heinz have called out the critical role that marketing capability has played in getting them into the position to win awards like this. LockSmith can transform your marketing team into highly effective drivers of long-term profitable growth for your business. So, drop me a line if that sounds like what you need. And stay tuned for more updates and insights from Cannes. We’ll make it easy for you to Ketchup on the key take outs (couldn’t resist). #canneslions2024 #marketingeffectiveness

Inspiring words from FRANCISCO CRESPO - sharing the power of applying science at scale to build the ultimate competitive advantage at #GrowthLeadersSummit in Chicago!

🌟 Proud to be awarded Acosta Group's Quarterly Champion Award (Q2)! 🌟 This last quarter has been filled with so many proud moments that it's difficult to pick just one. If I had to sum it up, my ultimate goal across all my work comes down to three things: 1) Amplifying the growth minded culture here to show candidates that Acosta Group is a place where people build long, fulfilling careers. 2) Helping recruiters streamline their processes, centralize information, and make their jobs easier. 3) Educating TA on innovative ways to attract talent to the company. My journey began last July with a mission to create an employer brand that truly represents Acosta Group and drives talent across all our agencies. It's been a long road, and while there’s still more to do, I’ve learned so much along the way – about myself, the work I do, and the evolving nature of employer branding. Excited to keep pushing forward with everything I’ve learned so far! 💡 #AcostaGroup #EmployerBranding #RecruitmentMarketing #TalentAttraction #QuarterlyChampion #CultureMatters

🌟 Just wrapped up an incredible P&G Commercial Masterclass on navigating business through uncertainty, featuring insightful talks from Alex Carnegie-Brown (Sales Senior Director) and Rob Langthorp (North Europe Analytics and Insights Director). This session covered: 🔹 Case Study 1: Led by Rob Langthorp focusing on the Wilko liquidation and how P&G navigated and managed this significant business challenge. It was fascinating to hear about their strategic response during such uncertain times. 🔹 Case Study 2: Explored by Alex Carnegie-Brown centered around a framework for commercial success using the example of Sainsbury’s. We delved into how past business models like BOGOF (Buy One Get One Free) evolved over the last 15 years. Sainsbury’s aim to shift to a business model with reduced depth in promotions while keeping the promotional price consistent was a notable highlight. The discussions on balancing retailer margins with customer pricing strategies showcased real-world applications of strategic agility. This masterclass was a powerful reminder of how crucial it is to stay adaptable, make decisions grounded in data, and work closely with partners to keep growing and face challenges head-on. I’m genuinely thankful for the chance to learn from such experienced leaders! #BusinessStrategy #CommercialSuccess #Leadership #Adaptability #ProfessionalDevelopment #PGMasterclass Procter & Gamble UK & Ireland Procter & Gamble

Off to another really interesting day at the Category Management Association conference in Dallas, TX with Stefan Lewis from XGS.ai presenting his Career Path Analysis. Do you want to become a director in CPG or Retail? If so, how many roles does one have in their career before getting to the Director level? Seven roles seems to be the sweet spot - more than that and the chances of becoming a Director lessens with each additional role. Cross training helps build strong CPG careers!!

It starts from the top.