LockSmith

As the year draws to a close, we’re embracing our LockSmith tradition — 🔔 Ring the Bell Fridays 🔔— to celebrate our biggest wins. This week, we’re ringing the bell for YOU, our incredible clients and partners from 2024. We’ve loved working with you all on an incredible set of capability projects: 🔔 Launching a global Growth Academy for PZ Cussons, to raise the bar on brand-building capability across the business 🔔 Unlocking better brief writing & delivery at Glanbia 🔔 Upskilling The Clorox Company marketers in brand and customer marketing 🔔 Wrapping up an 8-month leadership programme for senior talent at Wavemaker UK 🔔 Delivering a marketing retreat for the team at Edrington UK, helping their team reconnect & recharge for the future 🔔 Empowering The Forge to supercharge their client relationships 🔔 Helping the team at William Grant & Sons to set more effective KPIs 🔔 Completing a Discovery workshop for TUI to help them write the brief for marketing capability To all the brilliant people we’ve collaborated with, thank you for making this year unforgettable. Martine Darlington James Witter Paul Yocum Marty Kane Michael Walford Karolina Pires Basanez (Tlalka) Emma Pinto Katie Lee Kelly Parker Fiona Alder Julie Kirwan Adam Rowles Steven Melford Simon Garnett Jennifer Litherland Emilie Dorange Claire Harding Wishing you all a very Merry Christmas and a Happy New Year from Team LockSmith! 🎄

💬 “Sometimes I feel like a one-man band.” 💬 “I want to validate that I’m on the right track.” 💬 “The loneliness of this role is real. This was a chance to feel connected to others.” In November, we launched the Marketing Capability Campfire, a pilot peer-led event designed to bring marketing capability leaders together. These quotes are just a glimpse of what brought people to the table. ☝️ When you have a peer network, you’re no longer solving problems alone. Join us for the next Capability Campfire on February 6th and be part of this growing community of like-minded leaders! RSVP in the comments or tag someone who’d benefit from joining the conversation 👇 #MarketingCapability #MarketingExcellence #Community

The Edrington UK marketing team was at a pivotal moment, navigating a period of transition with organisational shifts on the horizon. They needed more than a standard business retreat — they needed space to reflect, recharge and prepare for what’s next. That’s where we came in. We designed a two-day retreat that celebrated their successes, recognised their journey, and created a supportive environment for future planning and personal growth. Curious how we helped Edrington’s marketers feel empowered and ready for their next chapter? Read the full case study here 👇 https://lnkd.in/edzgZXsD #FuturePlanning #MarketingExcellence #Retreat #CaseStudy

"When you’re the only one driving marketing capability in your company, who do you turn to?" 🔥 Introducing the Marketing Capability Campfire 🔥 At LockSmith, we talk to countless Marketing Capability Leads and we’ve noticed a common theme: many feel isolated — missing a network of peers who truly understand their unique challenges and goals. That's why we created the Marketing Capability Campfire, a space where like-minded capability folk can connect, collaborate and solve real challenges together. It’s more than just a discussion — it's about building a forward-thinking, solutions-driven community where ideas flourish and support is a given. Imagine a forum where you can... 💡 Offload challenges and gain new perspectives. 💡 Brainstorm solutions with people who “get it.” 💡 Walk away inspired, connected, and empowered to make an impact. Collaboration and community are at the heart of everything we do at LockSmith so events like these are what make our hearts sing! 📅 Our next Marketing Capability Campfire takes place (online) on February 6th. RSVP in the comments or tag someone who’d benefit from joining the conversation. 🔥 #MarketingCapability #Community #GroupThink #MarketingExcellence

👏 "This was the most engaging workshop I have ever been part of" 👏 "If you've ever met Chris and Alex you won't need me to tell you how engaging they both are. My team are already asking when they're coming back…" 👏 "Great hosts! You guys should have a talk show" 👏 "I've been fortunate to experience many marketing workshops during my career, but Alex and Chris truly delivered a workshop experience that left me feeling inspired and motivated to bring what I learned outside of the classroom and into my everyday" How do we get such brilliant feedback, time and time again? Here's our not-so-secret sauce: We both love what we do. GENUINELY love it, every single part of it. From helping clients pinpoint their capability challenges, to designing learning journeys, to being in the room with marketers - provoking, growing, inspiring. As Alex always says, "A strength is not just something you're good at. It's something that energises you." And that's exactly it. The best training comes from people who are energised, present and genuinely buzzing to be in the room with you. Because when you genuinely love what you do, it shows. Simple as that. #MarketingTraining #WorkLifeBalance #AgencyLife #MarketingLeadership

Every December, Spotify reminds us of the power of turning data into stories that tap into the emotions & experiences that make us most deeply human. But what skills have the Spotify marketing team mastered to enable their success? 📩 Subscribe to our newsletter, The Credible Marketer, to find out: https://lnkd.in/eqKNaMY9 🤔 What is The Credible Marketer? Our newsletter is your go-to for marketing inspiration, drawn from what’s making waves in culture. We go beyond the shiny surface and explore the critical thinking and strategy behind today’s pop culture successes, giving marketing leaders practical insights into the skills and knowledge their teams need to flex and apply these strategies within their own business context #InspirationIsntEnough #MarketingCapability #SpotifyWrapped #BrandBuilding #Analytics #MarketingEffectivenessSubscribe

🔔 Ring the Bell 🔔 We’re excited to introduce a new LockSmith tradition — Ring the Bell Fridays! Each week, we’ll celebrate a team win or welcome someone special to our journey. This week, we’re ringing the bell for Tori Haller, who joins us as an Associate to design and deliver our Customer Marketing courses. A seasoned marketing expert with 25 years of experience, Tori’s career includes senior customer marketing roles at Diageo, most recently, as Global Customer Marketing Director at William Grant & Sons. Welcome to the team Tori! #TeamWins #RingTheBell #CapabilityBuilding #CustomerMarketing

We’re proud to be the chosen capability partner for the PZ Cussons Growth Academy. 💪 Delivering a bespoke edition of our Unlock Critical Thinking course across three global markets has been hugely rewarding. Working closely with the brilliant capability team (shout out James Witter and Martine Darlington), we've tailored our training to reflect local nuances, languages and team cultures. This is what we do best — helping marketers thrive in their unique business contexts while maintaining a unified growth agenda. #CapabilityBuilding #MarketingTraining #GrowthMindset

Spotify Wrapped is nearly upon us and we're buzzing at LockSmith HQ. Spotify Wrapped is a campaign that needs no introduction. The Spotify team are experts at turning listening data into emotional stories. But #InspirationIsntEnough. What are the critical marketing skills your team needs to execute a campaign like this? 🎥 Watch our latest edition of Inspiration Isn’t Enough with Alex as she dives into Spotify’s formula and shares 3 actionable tips to help your team turn analytics into connection. 👇 Liked this video? Subscribe to our newsletter where we deep dive into marketing capability and share free tools & templates your team can put into action right away. It will hit your inbox in the second week of every month: https://lnkd.in/eqKNaMY9 #InspirationIsntEnough #MarketingCapability #SpotifyWrapped #BrandBuilding #Analytics #MarketingEffectiveness

We couldn’t be prouder of Alex O'Rourke (nee Smith) for delivering such an impactful session with the marcomms team at Place2Be. From creating a collaborative team charter to energising the room with hands-on activities, Alex’s work reflects what LockSmith is all about — practical & fun learning that sticks!! #MarketingCapability