Kathy Leonard’s Post

Why work with an agency like BrandButterMe instead of hiring internally? Here’s why: - Expertise: Gain access to top specialists without building a full team. - Cost Efficiency: No need to cover salaries, benefits, and overhead. - Fresh Ideas: Agencies bring an unbiased, outside perspective to your strategy. - Scalability: Quickly scale your campaigns as your brand grows. Partner with experts who are ready to take your brand to the next level. #AgencyAdvantage #PartnerForSuccess #ExpertiseOnDemand #ScalableSolutions #CostEffectiveMarketing #FreshPerspectives #ElevateYourBrand #MarketingWithExperts

Truth time:  While we may be more of an investment that you think it should cost, we are less expensive than hiring a full-time employee to manage your socials. There is less overhead, stress, and liability as well.  💯 With us, you get access to: ▪️ A dedicated social media manager, marketing strategist, and creative director, all-in-one ▪️ The best tools for scheduling, reporting, and designing ▪️ 10+ years of industry experience ▪️ All of your marketing under one umbrella, making it seamless and cohesive. Curious about what our packages include? Book a discovery call!  While we aren't "cheap," what we can do for your business is worth every penny.  #socialmediaagency #socialmediamanagement #raleighsocialmediaagency #socialmediaagencybenefits

📈 Running a marketing agency means juggling multiple clients, tight deadlines, and non-stop demands. But let’s face it: finding the right talent to join your team can feel like an endless uphill battle. Whether it's hiring bottlenecks, cultural mismatches, or talent shortages, the process is exhausting. But what if there was a simpler, risk-free way to build your dream team? 👀 Learn more about how we can help you today ---> https://zurl.co/uljw #MarketingAgencies #HiringChallenges #TeamBuilding #TalentSearch

"Who are your clients?" A question we get a lot and our answer is always the same. ➡ Our clients are business owners and CEOs that understand marketing. They get it. Which is not a list of business names or a general "small businesses" response. Our clients have ideas. They get the process. They have a marketing to-do list. But, they don't have the time to focus on it. They just need a team (not a bunch of contractors to manage) to get it done. 📦 They get excited to venture outside of the box. 🤝 They are ready to build a thriving community. 📈 They are invested in growing their business. 💡 They collaborate. They are a part of the process. That is why we built our marketing model. Around what they need. Unlimited marketing tasks for less than what it would cost to hire a part-time marketing role. Basically, we check off their to-do list and do the nitty gritty that needs to be done behind the scenes. It's a team effort around here and the results are showing. 🚀 #marketingagency #clients #community #businessgrowth

Can you guess how companies spent 14% of their budgets in 2023? If you said marketing…  You guessed correctly! 🏆 ⬆️ Marketing spend was up 4% from 2022 and 2021 (Deloitte). I’m already eager to see how 2024 will shake out. My LinkedIn newsfeed is saturated with layoffs involving marketing teams. Marketers are always among the first to get cut during uncertain times. But marketing isn’t a luxury.  📣 It’s a company’s secret weapon for staying relevant and top of mind. If you’re:  🔹 A marketing manager or marketing team of one 🔹 An agency director managing your clients’ marketing efforts I’m here to help you prove marketing is the best defense against the slow seasons. My areas of expertise:  ✏️ Website Content  ✏️ Blog and Article Writing  ✏️ Email Campaigns and Newsletters  ✏️ Brand Messaging If you need a fellow marketer in your corner with 14 years of content marketing experience, I’d love to talk! #contentmarketing #contractwriter #freelancewriter #writerforhire

Fractional marketing is simply outsourcing a part - in other words, a fraction - of your marketing department to part-time specialists. You still maintain some full-time in-house team members while filling the gaps with part-time professionals. Fancy learning more? DM us to get going. #businessstrategies #startupwomen #onlinebusinesses

I closed 2 clients for social media services last month, Here are 5 key things that clicked with them and helped turn them into clients 👇 1. Simple Market Research That Works No need for overly complicated methods—just clarity. I focus on understanding who the content is for and why it should matter to them. 2. No Overpromising I don’t guarantee leads or viral reach because social media is all about experimenting and adapting. But I let my portfolio and testimonials do the talking. 3. Smooth & Professional Onboarding Freelancers often lose points here. My onboarding process is structured and clear, including a proper contract to set the tone for a great partnership. 4. Clear Timelines & Commitments I provide a detailed timeline for research, creation, and posting, so there’s no guesswork—just clarity and trust. 5. Collaboration My clients aren’t just “clients”—they’re teammates. I keep them involved at every step, so they always feel in the loop and confident in our progress. If you’re considering hiring someone to level up your presence on LinkedIn or Instagram, my DMs are open! 😊 P.S. What’s the most important thing you look for when hiring someone for social media or personal branding? Let me know! ⬇️ #linkedin #personalbranding #socialmediamanagement

Freelancers bring valuable, specialized skills to any team, and they help us navigate the dynamic demands of today's marketing landscape to deliver BIG ideas. 🤝 There is a correlation between the evolving nature of work, characterized by flexibility and freelance expertise, and the evolving needs of modern marketing teams. I discussed this trend with Adrianne Pasquarelli from Ad Age, highlighting how marketers are leveraging freelance talent to bridge skill gaps within their organizations. The latest Upwork In-Demand Skills Report underscores this shift, revealing a growing inclination among brands to embrace flexible workforce models. Read the full article to stay ahead of today’s marketing trends! ⚡ https://lnkd.in/ddekjyiA 

Hands-down, here’s the #1 reason your brand’s digital marketing agency is underperforming: ➡️ **Junior Employees** Being brutally honest: Junior hires are learning on your brand’s dime, and it’s crushing performance. Before starting one, I’d worked with dozens of agencies as an in-house CMO. Even some of the best charging $50K+/month retainers. And even there, it’s still rampant. People with a few years’ experience cutting their teeth on your budget. To be clear, this is NOT a post to sh*t on young talent. I was there. You were there. We all were. And I’m grateful I got to learn like this. But…it hurts the client. Even if you cultivate this talent, the agency rotates them every 6 mo. to 2 yrs. Just when you’ve invested, they stick your brand with someone else. It’s why Robbie and I have built a WAITLIST instead of hiring (attached). Even though every agency told me this was a TERRIBLE idea. To say no to revenue regularly… But you can’t bleed quality w/o experience. And a real commitment to craft. You can’t shortcut it. Good things take time.

Not every role needs to be full time 🤯 As I’m currently working as a Fractional Head of Marketing, I’m seeing first hand the impact a part time senior role can have on a business. Fractional roles are a newer concept and one I believe can be win win for all involved. Client - gets access to senior support, more affordably than a full time head Fractional head - gets to do stimulating and challenging work, on a schedule that works for them If this is something you’re curious about as a business owner, here are some of the things you might expect from a Fractional Head of Marketing; 1️⃣ Sourcing, onboarding and/or managing expert freelancers or agencies 2️⃣ Forecasting & reporting 3️⃣ Copy & creative direction 4️⃣ Strategy support to help diversify marketing channel mix for growth 5️⃣ Help identifying blockers to growth - eg onsite conversion issues I’d expect the fractional model to grow in popularity as more people understand the power of unlocking senior talent when a full time head isn’t required. And there’s definitely a need for more flexible roles, so I do hope my prediction is right. Have you worked or employed someone on a fractional basis? I’d love to hear others' experiences. ----------------------------------------------------------------------------------- 👋 Hi, I'm Natalie and I help founders with customer growth via marketing strategy & fractional support 🔔 Follow for Performance Marketing insight and reflections on balancing work, wellbeing and motherhood