Scott Brinker’s Post

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VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com

Always take these surveys with a grain (or block!) of salt, but encouraging sign for #martech vendors who have had a rough a couple of years. Here's to a Happy New Year for you! Via The CMO Survey and HT David Raab.

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Duarte Garrido

Founder 🥷 at DOJO AI | The Only Tool You Need To Grow Your Brand

6d

How much of this do you associate with appetite for AI tools? And how this play into a trend for consolidation?

Mark Stouse

CEO, ProofAnalytics.ai | De-Risk Your 2025 GTM Plan with Causal AI | First B2B CMO to Prove the Marketing Multiplier | Named to “Best of LinkedIn” | Causal Analytics and AI Professor | Forbes | MASB | ANA | GTM50

6d

We’ve been conducting similar surveys with CFOs about martech spend, with comparable results so I think this is an accurate forecast. One thing that they have emphasized is the value of solutions with more horizontal appeal, that could be customized for a specific function v built for it. Adobe’s Workfront is commonly cited as an example.

I think that technology buckets are in a great shift right now. The lines are blurring more and more each day. Gone are the days where you have JUST marketing tech, sales, customer success... look at AI. How can it possible be bucketed.

David York

Founder at DRGN Studios / Marketing Operations & Data Enthusiast

6d

When I see stats like this, I always get excited about all the new MOps folks that we're going to need to effectively manage all this additional tech. Keep the insights coming Scott!

Thomas Cross

CEO ChannelAI.TV - ChannelPartner.TV - ChannelMarket.TV - AIUserForum.com - SocialStreamingTV.com

6d

hardly a major investment

Daryn Smith

CEO @ Huble, 170+ person global consultancy using HubSpot CRM and Digital Marketing to evolve our clients

6d

There seems to be more M&A happening which results in the reassessment of tech stack and consolidation between the 2 to 3 companies who have merged onto a single platform. Together with an increase in digital transformation projects. I think this might be an accurate prediction.

Nilson Ivano

Founder at Linkmate | Effortless LinkedIn Leads | 7x More Visitors to Your Profile

5d

It's great to see positive signs for martech vendors!

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