Sid Woolford’s Post

With 2025 around the corner, businesses in lead generation and marketing are preparing for a significant shift. New FCC regulations require companies to gain explicit, one-to-one consent from consumers before calling or texting. For many, this change feels like a challenge. How do you capture consent in a way that’s compliant and seamless without bogging down your business? This guide walks you through the essentials of the 2024 FCC regulations, their impact on your business, and how to navigate these requirements with practical solutions like Phonexa’s Consent Branch System. Read more here: https://lnkd.in/gUtrwtMu 

#FCC 1-2-1 Consent Webinar 12/10: A big new rule is coming next month, and if you’re involved in #robocalling, #robotexting, lead list generation, or any other aspect of consumer communications you won’t want to miss this webinar! Register now!  #LeadGeneration #SMS #Texting #TCPA #CallCenter

Since my email account was hacked in 2021, I get at least 50 spam emails a day. 😖 Let's face it: Spam is annoying. And sometimes #marketing emails are annoying, too. But #email is still one of the most common channels of communication between brands and consumers, and between #B2B companies and their partners. So it's important for companies to protect themselves and their audiences from getting spammed. How do they do that? Well, there's more than one way. Recently, two of the largest email providers, Google & Yahoo, installed new anti-spam rules that should make email communication safer. And while this is good news for us as consumers, it can be challenging for businesses to comply with these new rules. Our German CEO at Brevo, Maximilian Modl, was featured with a byline in marconomy where he gives an overview of these regulations and how companies can use #CRM tools to meet these demands. 💡 Check out the link in the comments if you want to read the article! 😎 (In the picture: Gary Thuerk, the first person to ever send a mail considered "spam" in 1978! 😎😲)

New FCC rules are reshaping lead gen! See how ActiveProspect's TrustedForm Verify 1:1 Consent Check feature can help you stay compliant with the new requirements ➡️ https://ow.ly/ZuAv50TJrGO #activeprospect #consentbasedmarketing #fcc #tcpa #compliance #tcpacompliance #onetooneconsent #trustedform #verify #consentcheck #newfeature

📩 Despite existing since 1971, is it possible to understand #email inside and out? The technology may be seen as somewhat of a relic, but as is so often said, old is gold. Plus, email has lasted the test of time from consistently moving alongside more flash-in-the-pan technologies. Because of that, it’s as POPULAR as ever with investors. Email split-testing, personalisation and automation continues to drive better insights, delivery and engagement on mass scale for email… ❗ ...but with this comes enduring challenges. As a fund looking to share market insights, investment advice, product demos, event invites, video commentaries and so much more to your bank of subscriber emails, you’ll be familiar with various pains: 🚩 Breaking away from a ‘one size fits all’ template 🚩 Adhering to strict regulations 🚩 Assessing email metrics for ROI But as adaptable an industry as ever, tools and services catered specifically for #emailmarketing are making these sorts of troubles vanish more than ever. Here at ProFundCom, we’re huge advocates for the continued usage and reinvention of email marketing techniques. And we’re here to showcase multiple ways that firm-specific challenges can be overcome. 💡 From increasing the effectiveness of digital tools and standing strong amongst the tidal wave of emails in an inbox, discover where common fixes are needed with our checklist. Find it in the quick knowledge piece below! https://pfc.ltd/?NjYyOTU

How a $4.5 investment reduced our email bounce rate to zero. We noticed an abnormally high bounce rate in one of our recent campaigns.   Upon investigation, we discovered that many recipient email addresses were being incorrectly flagged as invalid or undeliverable. To resolve this, we implemented a cost-effective, precision-driven solution that completely eliminated our bounce rate for just $4.5. Here’s how we approached it: 1. Data Enrichment via SalesUP Copilot: We leveraged SalesUP Copilot, our proprietary tool, to aggregate and validate data via a waterfall of 10+ providers, ensuring comprehensive data hygiene from the start. 2. Initial Verification with MillionVerifier: Running these through MillionVerify flagged some addresses as "catchall," which can often lead to false positives. 3. Advanced Filtering through BounceBan (Verify risky emails without sending messages): To ensure precision, we rerouted the catchall emails through BounceBan to extract only verifiable, deliverable addresses, discarding any high-risk contacts. P.S. Smartlead also has new deliverability features that we haven't gotten our hands on yet, eagerly waiting. By refining our email verification pipeline with this layered approach, we reduced our bounce rate to zero for this campaign—ensuring that every email sent reached its intended inbox. The Result? A more accurate, high-performing outreach system that maximizes deliverability and ROI. 👉 Looking to transform your cold outreach with data-driven precision? Partner with SalesUP and experience results that speak for themselves.

In the world of email marketing, change is the only constant. I created space this week to geek out over "The State of Email in 2024" report by Validity Inc. I'm sharing it here because I know my email marketing buddies in the nonprofit sector will appreciate it as much as I do. My favorite chart in the report shows email volume month by month that has also been separated by weekday/weekend stats. There are several nice reports on reputation and engagement KPI's. It's worth taking a look if you are looking to improve your email strategies: https://lnkd.in/e-GCiXj6 #emailmarketing #digitalstrategy #emailanalytics

Join me on a journey as we explore the current state of these tools, their existing functionalities, and the exciting innovations on the horizon. From enhancing data accuracy to shaping the future of targeted communication, we're diving deep into the evolution of email verification. In this article, we will explore the current landscape of email verification tools, delve into what these tools currently offer, and envision the enhanced features that could shape the future of email verification. Read the full article here: https://lnkd.in/drxWTvPr #EmailVerification #Innovation #DataAccuracy

🚨 New FCC Regulation Alert: Are Your Leads Compliant? 🚨 Big changes are coming to the lead generation industry with the FCC's one-to-one consent rule taking effect on 27 January 2025. If your business relies on leads, now's the time to get informed and prepared. This regulation is set to enhance transparency, protect consumer trust, and ensure every lead gives explicit, written consent to be contacted by a specific business. But what does this mean for you and your marketing strategies? Our latest blog breaks down: ✅ What the new rule entails ✅ Key changes and compliance steps ✅ How to secure high-quality leads without risking fines or reputational damage Whether you generate leads in-house or through a partner, you can’t afford to ignore this shift. Let us help you navigate the changes and thrive in 2025! Read the full blog here 👉 https://lnkd.in/dS9JAs5C Let's ensure your business stays compliant and continues to grow sustainably. If you have questions, Connect with us! 📥 https://lnkd.in/dn2JZnvS

You know when you submit an online form and suddenly get bombarded by a million companies you never asked to hear from? 😩 Well, the FCC is cracking down to stop that annoying spam with new strict lead generation rules. As our CEO Matthew Marx explains, the FCC now requires explicit 1-to-1 consent before businesses can even capture a lead and follow up. Marketplaces and lead generators must disclose the EXACT companies that will call/text, with consumers checking a box to opt-in for each party. Plus, all marketing content driving leads must be directly related to the services those approved businesses provide. Think your marketing practices need to evolve? Get all the details on these new requirements in our full video breakdown: https://hubs.ly/Q02Rq-zD0 #leadgeneration #FCC #compliance #TCPA