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𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 𝗧𝗵𝗲 𝗚𝗮𝗺𝗲-𝗖𝗵𝗮𝗻𝗴𝗲𝗿 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗡𝗲𝗲𝗱𝘀 As traditional marketing channels become less effective, a robust content marketing strategy emerges as a pivotal approach to drive growth and foster meaningful customer relationships. By crafting compelling and relevant content, businesses can not only enhance their brand visibility but also engage with their target audience on a deeper level. This strategy not only builds trust but also positions companies as thought leaders in their industry. As we delve into the transformative power of a content marketing strategy, discover how this dynamic tool can be the game-changer your business needs to thrive in an increasingly competitive marketplace.

😐 Poor lifecycle marketing ⤵ ❌ Long & boring content ❌ Non-personalized context ❌ Annoying frequency ❌ Random messages ❌ More about the brand less about the customer 😍 Great lifecycle marketing ⤵ ✔ Hyper-personalized & relevant ✔ Respects frequency & quiet hours ✔ Fun to read content ✔ Utilizes the user-preferred channels ✔ Always serves a purpose with a message ✔ More automated, less ad-hoc #lifecyclemarketing

Are you squeezing every last drop of goodness from your thought leadership marketing content? This doesn't mean being on ALL the platforms - unless you have a sizeable team behind you, it's highly unlikely that you'll be doing that. But what you can do is... 🍋 Write an article and repurpose that blog article into a LinkedIn newsletter Carve up that article into several social posts for LinkedIn (other platforms available at your choosing) 🍋 Recreate that content in several formats - video, text, images, etc 🍋 Share the link to your article or newsletter in your email signature 🍋 Share your relevant content with your business development team to use in their outreach strategy 🍋 Share your relevant content with new prospects after/ in between business development calls. And so on... One piece of content, shared in multiple formats, in multiple places - and this doesn't have to mean being on ALL the platforms.

Hate to tell you this. You’ve got a needy marketing funnel. But if you treat it well, put in time and effort, then you’ll reap the rewards. Does your funnel feature valuable content? If that’s not the case, then you’re kissing a whole ton of revenue goodbye. Fact: Only 3% of people are actually in buying mode at any given time. Which means before you go in for the hard sell, your audience needs warming up first. How? With a data-driven content strategy that nurtures at every touchpoint. Take a little read of our blog post https://ow.ly/Ta3650QvLYh where we’ll show you how to create a content strategy that is based on customer data. You’ll learn: 👉The point of content marketing 👉The five stages of awareness 👉How to build a full-funnel marketing strategy 👉Why post-sale nurturing is crucial to your success #MarketingFunnelStrategy #ContentMarketingSuccess #FullFunnelMarketing

5,000+ marketing messages. That's how many ads the average person sees each day. 🤯 It's harder than ever to reach customers - they're drowning in content, doom-scrolling, and quickly forgetting those posts and promo emails. But here's what I've learned: Clear, strategic messaging works. Say exactly what your ideal customer needs to hear, exactly when they need to hear it, and results happen. Ready to break through in 2025? I help brands transform scattered content into focused strategies that drive growth. No more getting lost in the scroll. Send me a message to chat!

Did you know: 72% of consumers will only engage with personalized marketing messages? One-size-fits-all is a thing of the past—tailor your content to make an impact. #B2CMarketing #Personalization #CustomerEngagement #Ecommerce

80% of marketing strategies flop because they're not data-driven. Here's the scoop: - Content that doesn't resonate with your audience - Strategies that are more guesswork than science - Wasted resources on ineffective materials - Missing out on opportunities to optimize These are the hiccups when you're not leveraging detailed data on content engagement. So, what's your secret sauce for refining strategies and tailoring content? 🤔 PS. Follow me for more marketing wisdom and chuckles! 🎩🐇

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮 𝗳𝗹𝘆𝘄𝗵𝗲𝗲𝗹. 𝗧𝗿𝗲𝗮𝘁 𝗶𝘁 𝗮𝘀 𝘀𝘂𝗰𝗵. The flywheel consists of: ◦Creation ◦Distribution ◦Engagement Each part requires consistent effort and refinement. Neglect one, and the entire flywheel slows down. 🎬𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻: Your content needs to provide value. This means understanding your audience's pain points and crafting solutions. Identify which topics resonate most and double down on quality. 💻𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻: Once created, your content needs to reach its audience. This is where your channel strategy and promotion tactics come into play. Poor distribution wastes great content and diminishes your ROI. 🗣️𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: The final, crucial step. Your content must spark conversations and drive action. This involves clear calls-to-action, responsive community management, and content repurposing. User-generated content is a powerful amplifier here. 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿: A flywheel gains momentum with consistent energy input. The same applies to your content marketing strategy. Identify areas of friction. 🔁𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝘁𝗵𝗲𝗺 𝘀𝘆𝘀𝘁𝗲𝗺𝗮𝘁𝗶𝗰𝗮𝗹𝗹𝘆. And watch your content performance accelerate over time. Ignoring the flywheel approach in content marketing is leaving opportunities untapped. Start viewing your strategy as a perpetual motion machine. Are you weak in one of the three areas? Let me know which one in the comments... It could be because it's not your strength. You may want to look for some help in that area. #contentmarketing #contentcreation #contentstrategy

Should I change my marketing target segments? At 11outof11, we sometimes hear this question from clients, especially if the marketing content they create falls short of achieving their desired return on investment. Our answer? Find out here: https://hubs.la/Q02n0Vj-0