Janine Capaldi’s Post

Content serves as the cornerstone of digital marketing, igniting engagement, forging connections, and propelling brands toward success. Eager to leverage its potential? Let's collaborate on crafting captivating content to enhance your digital footprint. Reach out via email or slide into our DMs to begin the conversation. Email: [email protected] #Contentcreation #ContentMarketing #DigitalMarketing #ContentStrategy #BusinessStrategy #Brandidentity #BusinessDevelopment #TargetAudience #contentmarketingstrategy

20 years ago, we discovered a secret. It was so profound that it changed our entire view of marketing. Nothing came close. Werealised that everyone (including myself) was doing marketing the wrong way. The secret? Eugene Schwartz's Five Levels of Awareness Framework 🚀 It is a brilliant concept that very few people understand – a timeless gem that continues to shape how we craft compelling messages that help clients generate leads & sales using quiz funnels. This framework, once you read it, it will completely shape your view on how customers see your products or services - because it simply understands the stages of customer awareness: Unaware, Problem-Aware, Solution-Aware, and Product-Aware. This blueprint resonates today as a guide to crafting persuasive content that 𝐬𝐞𝐥𝐥𝐬. 𝐔𝐧𝐚𝐰𝐚𝐫𝐞: Start by recognizing that not everyone knows they have a problem. Paint the picture, spark curiosity, and ignite awareness. 𝐏𝐫𝐨𝐛𝐥𝐞𝐦-𝐀𝐰𝐚𝐫𝐞: Acknowledge the challenges your audience faces. Show empathy, align with their pain points, and establish a common ground. 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧-𝐀𝐰𝐚𝐫𝐞: Present your solution as a game-changer. Highlight the benefits, how it solves their problems, and why it's different. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭-𝐀𝐰𝐚𝐫𝐞: Showcase your product's uniqueness. Provide proof, and testimonials, and show how it's the ultimate solution. Mastering this framework amplifies your marketing strategy, leading to resonance and connection. Remember, whether it's a Facebook ad, email campaign, or landing page, Eugene Schwartz's insights continue to be a North Star in the vast marketing universe. ------ Did you find it useful?  𝐑𝐞𝐩𝐨𝐬𝐭 it 📈 if you think it will benefit your network 𝐅𝐨𝐥𝐥𝐨𝐰 us 📰, if you want more of these in the next few days:-) #sales #client #copywriting #awareness #content #quizfunnel #customer #scaleyourbusiness

Here’s How to Set Up a Content Distribution Process: The journey begins with a foundational piece – be it an insightful article or a thought leadership piece that resonates with your audience. From there, my process is designed to save you time and money without sacrificing the quality of your content. 1. Write a blog article 2. Break that down into a newsletter for the week (beehiiv, Flodesk or Constant Contact pick the best one for you) 3. Break the newsletter down into 2-3 social media posts 4. Go even further and create a carousel as well 5. Create a video diving deeper into the topic 6. (if you have the bandwidth) create a panel with a guest to dive even deeper into the conversation around the topic 7. (If you have the bandwidth) build a landing page drive traffic to the panel ongoing 8. (If you have the bandwidth) create a month long email campaign going into the topic in more detail with action steps to help your audience. These are all ideas, you can switch it up or find a process that works best for you but the main goal of this post is to remind you to not only create a piece of content once and to never post it only once. Did you find this helpful?

𝗜𝗻 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗯𝗲𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗶𝘀𝗻'𝘁 𝗲𝗻𝗼𝘂𝗴𝗵—𝙮𝙤𝙪 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙗𝙚 𝙘𝙤𝙣𝙨𝙞𝙨𝙩𝙚𝙣𝙩𝙡𝙮 𝙢𝙚𝙢𝙤𝙧𝙖𝙗𝙡𝙚. Posting every day isn't going to bring you leads unless your target audience cares about what you post and is inspired to act. 🔑 So, what makes content memorable? It’s not about shouting louder or posting more often—it’s about creating value that resonates. It’s about posts that solve a problem, make people think, and leave an impact long after they’ve scrolled by. Here's the formula: 1️⃣ Understand your audience’s pain points and desires. 2️⃣ Craft messaging that speaks directly to their needs. 3️⃣ Engage with authenticity and purpose. When you combine consistency with real value, you’re not just showing up in the feed—you’re showing up in their minds. #UPSHOT #UPSHOTVideoAndMarketing #DigitalMarketing #ContentStrategy #BrandBuilding #LeadGeneration

You spend countless hours creating high-quality content...only for it to fall flat and not move the engagement needle at all. Frustrating, isn't it? Companies pumping out generic content without tying it back to their audience's actual needs and expecting great results is the marketing equivalent of playing a game of darts blindfolded. Here's the truth - if you want your content to truly resonate and drive results, you've got to map that stuff to the buyer's journey. In the awareness stage, focus on thought-provoking educational pieces that position you as a trusted expert. As prospects get more invested, provide in-depth assets that directly speak to their pain points and how your solution can help. And when they're legitimately considering you, support that decision with targeted sales enablement content. But here's where you can really level up: optimize each part of that content strategy by hitting the precise keywords and matching search intent for each stage. Get granular with it, and you'll be serving up the right content at exactly the moments your audience needs it most. That's how you earn engagement that actually moves the needle.

What truly matters when it comes to your marketing? Did you answer humanising your content 👀? We sure hope so, because we hate to break it to you but if you're not humanising your content you are missing out. This week Katie caught up with Apply Digital Head of Partnerships and Business Development, Serge Albohayre, to deep dive into what truly matters when it comes to your content...🎉humanising your content 🎉 They uncover the power of emotion-lead marketing campaigns in B2B and how, by tapping into emotions and crafting authentic narratives, B2B marketers can cut through the noise and speak directly to the hearts of their audience ❤️ It is time to embrace the emotional connection in marketing. Making it easy for your customers to choose you is not just a strategy but a necessity in today's competitive landscape. So, what are you waiting for? Check out the links in the comments and give the full episode a listen...🎧

Hate to tell you this. You’ve got a needy marketing funnel. But if you treat it well, put in time and effort, then you’ll reap the rewards. Does your funnel feature valuable content? If that’s not the case, then you’re kissing a whole ton of revenue goodbye. Fact: Only 3% of people are actually in buying mode at any given time. Which means before you go in for the hard sell, your audience needs warming up first. How? With a data-driven content strategy that nurtures at every touchpoint. Take a little read of our blog post https://ow.ly/Ta3650QvLYh where we’ll show you how to create a content strategy that is based on customer data. You’ll learn: 👉The point of content marketing 👉The five stages of awareness 👉How to build a full-funnel marketing strategy 👉Why post-sale nurturing is crucial to your success #MarketingFunnelStrategy #ContentMarketingSuccess #FullFunnelMarketing

⏬ Read this a wake up ⏬ Is your marketing ‘busy work’ or building business? Let’s be honest—many marketing activities feel like ‘busy work.’ We’re caught up in checking boxes, following trends, and doing what everyone else is doing. But how much of that effort is actually moving the needle for your business? The hard truth is that if your content isn’t converting, it’s just noise. Short-form video, for example, is now the top leveraged media format, with 91% of businesses using video as a key marketing tool. Yet, only 36% of marketers believe they’re creating the right content that resonates with their audience. The truth is, without a unique, targeted approach, your content could easily get scrolled past. Simply following the crowd isn’t enough. You need to stand out. What’s the solution? Put more effort into creating unique, high-impact content that sets you apart. Your marketing needs to do more than just exist—it needs to engage, provide tangible value, and convert. If it’s not driving results, it’s time to rethink your strategy. Remember: In a world full of noise, those who make an impact are the ones who dare to be different. Are you focusing on what really matters?

Let's talk real impact in the world of PE-backed firms—through content. It's not just about churning out articles; it's about crafting messages that resonate, engage, and convert. It's often an overlooked aspect of a marketing program and usually a casualty of budget cuts and constraints. Businesses that focus on content marketing have conversion rates six times higher than competitors who don’t (Source: Aberdeen Group). Effective content starts with understanding your audience inside out and delivering value that addresses their challenges and aspirations. Mix in some SEO magic, and your content isn’t just seen—it’s sought after. And remember, consistency is key. Regular, valuable content builds a loyal audience and positions your firm as the go-to in your space. If you audience needs some education in order to feel comfortable taking action, Invest in content that educates, entertains, and solves problems. That’s how PE-backed firms not only capture attention but also drive meaningful growth

Struggling to stay organized when publishing your posts on social media? Implement a content calendar to plan, organize, and schedule your content effectively. Here's how you can create and maintain a content calendar: 👉🏼Outline your content goals, themes, and objectives to guide your content strategy and planning process. 👉🏼Create a calendar template or use a digital tool to schedule content topics, publication dates, and distribution channels. 👉🏼Allocate time for content creation, review, and optimization to ensure quality and consistency across all channels. 👉🏼Dedicate one to two full days a month to prepare your content calendar and schedule or publish according to the plan. Planning ahead will help you create better content and focus on your customers interactions. Before you create a new calendar review your previous posts engagement, these insights say a lot about your readers. #socialmediamarketing #socialmediacontent #marketing