Shouneel Charles’ Post

Despite the latest IPA (Institute of Practitioners in Advertising) Bellwether report showing a freeze in marketing budgets, Alex Cheeseman, our Head of Enterprise NE, sees potential in this moment. Brands that pivot to trusted publishers and invest in video content can build consumer trust and navigate economic uncertainty. Read more on Performance Marketing World. https://outbra.in/48iRpAi #IPABellwether

In an era dominated by digital advertising, traditional media channels are making a comeback. With consumers inundated by online content, TV commercials and billboards are regaining attention. Is it time for your business to rethink its promotional strategy? Click through to learn more then read the full article here: https://lnkd.in/eGUcAjfF Follow us to keep up to date with the latest insights and trends. #marketing #tvadvertising #adverts #digitaladvertising #traditionalmedia #gtm #salesandmarketing #alignment #

Is print dead? We think not! The massive shift to the digital ad space has left a TON of opportunity in print advertising. Between shortening attention spans and the search of content we want, we've trained ourselves to swipe past ads and sponsored content as we doom scroll, or fast forward through commercials on our streaming services. Check out our latest blog about print advertising. 👇 https://loom.ly/5CuKCn8 #FXVisMarketing #PrintAdvertismet #Advertising #MarketingAgency

🎯 The future of advertising is integrated! As marketers plan their 2025 budgets, discover how combining linear and connected TV can maximize your ROI and reach diverse viewers effectively. The Media Ad Sales Council (MASC) shares more insights on this topic in their latest point of view, published in Media Village: Going For the Gold: Equating The Video Ad Value https://hubs.ly/Q02-5Nqw0 #Advertising #MediaStrategy #CTV #MASC #MatrixMeansMedia

We have some tips for you to stay ahead of the #DigitalAdvertising game, especially for video format. Read the full article Preparing for The Digital Video Advertising Boom in 2024 and unlock your potential with Ampliffy today: https://lnkd.in/dBf6PNwx #advertising #AdTech

TheTradeDesk's 2024 report on 'What Advertisers See in CTV' is out now, explaining how people can add more value to their marketing spend by advertising next to the authenticated, quality content found on Connected TV (CTV). Their Key Findings - 1. CTV is past the tipping point.  The overwhelming majority of marketers (63%) are leading their 2024 upfront buys with CTV or equally weighing streaming and linear investments. Meanwhile, buyers prioritising linear alone are in rapid decline, dropping 15% year over year. 2. Verified identity makes all the difference. With cookies going away, CTV benefits advertisers as a logged-in, authenticated channel. Almost all advertisers (96%) say verified user data is somewhat or very important to their CTV strategy. Streaming platforms have a huge advantage at a time when brands are looking for engaged, verified users. 3. This is the year of streaming live sports. CTV provides a brand-safe, premium environment that advertisers say they can rely on - with live sports emerging as a must-buy game changer. Forty-nine per cent of advertisers report that they have increased live sports allocations on CTV. 4. Measurement matters more than ever. Ninety-four per cent of advertisers say that CTV meets or exceeds expectations for the effectiveness of their media mix modelling, proving beneficial in driving goals aimed at mid-funnel and lower-funnel success. For the complete article, check out; https://lnkd.in/efKEuQTV

(re) enabling statistically-sound content measurement allows both the buy and sell sides the transparency necessary to evaluate and accurately price media. ... and, as Lisa mentioned yesterday, ads are temporal but content lives on, providing a perpetual licensing and ad revenue generation opportunity. Thanks to Lisa Heimann and organizations like Coalition for Innovative Media Measurement (CIMM) + Advertising Research Foundation (ARF) for continuing to beat the drum on this issue. #OTT #CTV #mediameasurement

In their comprehensive #infographic, the AdPlayer.Pro team members explore the hottest digital video advertising trends for 2025 #2025trends #onlineadvertising #videoadvertising #adtech #AdPlayerPro

Elevate your TV campaign by making it Actionable💥 We launched Actionable TV Ads last year and have delivered multiple campaigns since, in the US, the first one being Troy-Bilt! The case study is live with Performance Marketing World. Such a pleasure to be partnering with Nexxen to continue to deliver Actionable TV Ads in the US✨ https://lnkd.in/dt2wFztY Email [email protected] to chat with us📩 #SayItNow #ActionableAds #CTV #ActionableTVAds

These newer JD ads just aren’t quite at the level of the long-form copy JD ads of the past (the ones that talked about the burning of maple wood, the fact that no one knew Jack’s exact birthday, how the barrels are made etc).  They feel forced. Contrived. Like a poor imitation of what was.  They also feel a bit American… for a UK audience (these are running on the tube/London Underground). Like they haven’t been adapted, or a U.S CMO overruled the UK agency/creative team.  Brits don’t really talk about ‘staying at the top of your game’ or ‘how you played the game was all that mattered’.  This ad feels a bit like those badly dubbed TV ads you sometimes see, like the Bloo loo freshener ones, where you think; ‘Why didn’t you just create a new ad for this market?’ Shame, as JD ads have a legacy to live up to.