🎯 The future of advertising is integrated! As marketers plan their 2025 budgets, discover how combining linear and connected TV can maximize your ROI and reach diverse viewers effectively. The Media Ad Sales Council (MASC) shares more insights on this topic in their latest point of view, published in Media Village: Going For the Gold: Equating The Video Ad Value https://hubs.ly/Q02-5Nqw0 #Advertising #MediaStrategy #CTV #MASC #MatrixMeansMedia
Matrix Solutions’ Post
More Relevant Posts
-
Elevate your TV campaign by making it Actionable💥 We launched Actionable TV Ads last year and have delivered multiple campaigns since, in the US, the first one being Troy-Bilt! The case study is live with Performance Marketing World. Such a pleasure to be partnering with Nexxen to continue to deliver Actionable TV Ads in the US✨ https://lnkd.in/dt2wFztY Email [email protected] to chat with us📩 #SayItNow #ActionableAds #CTV #ActionableTVAds
How lawn mower company Troy-Bilt achieved a 38% conversion rate uplift using actionable ads
performancemarketingworld.com
To view or add a comment, sign in
-
The integration of technology in television advertising means that ads are no longer just interruptions but valuable, personalized content that viewers can engage with. This shift not only enhances the viewer’s experience but also significantly boosts the effectiveness of advertising campaigns. . 𝑳𝒆𝒂𝒓𝒏 𝑴𝒐𝒓𝒆 👉🏻 www.forge-advertising.com . . #ForgeAdvertising #TVAdvertising #TechInAdvertising #InteractiveAds #TargetedAdvertising #ViewerEngagement #AdTracking
To view or add a comment, sign in
-
💡 Ad Spend Tip: Get the Most from Your Traditional Media Budget 💡 When it comes to traditional advertising like TV, radio, and print, managing your ad spend is crucial. You want to maximize reach while keeping costs in check. Negotiating with media outlets for better placement, securing frequency discounts, and optimizing the timing of your ads can help you stretch your budget further. A smart spend gets you seen by the right people at the right time. #TraditionalAdvertising #AdSpend #TVAds #RadioSpots #PrintAdvertising
To view or add a comment, sign in
-
It’s on! At 2 pm ET, marketing experts from Playbook Media, Rockerbox, and tvScientific will show you how to take advantage of CTV advertising to drive results across the funnel. Register now. ➡️ bit.ly/3QxZ1qM #growthmarketing #marketing #CTV #MMM
To view or add a comment, sign in
-
Wondering what is the suitable platform for your brand to release a video ad campaign? In two big lines, we have online digital video and TV as options for distributing a video ad campaign. Ampliffy has compiled all the possibilities for you. Find out the difference between digital online video ad and TV to help you choose a suitable way to improve your marketing and advertising strategy. Read the full article here: https://lnkd.in/dpKAJY6y #digitalmarketing #digitaladvertising #ampliffy
To view or add a comment, sign in
-
According to Statista, Connected TV ad spending within the digital video advertising market in Europe is estimated to reach €2.73bn in 2024. _ #PublicisCommerce #CTV #advertising
To view or add a comment, sign in
-
In advertising, whether on television or digital platforms. It's not just about showing a product with words. It's about showing how that product can change your life: ● TV ads capture not just what the product is, but the transformation it can bring to your life—from pain to joy, highlighting the benefits you'll enjoy. ● Similarly, digital ads don't just sell; they show how a product can improve your life. Whether on TV or online, it's all about connecting with customer aspirations and needs. Share your thoughts below! #Advertising #creativestrategy #digitalads #televisionads
To view or add a comment, sign in
-
Besides the Eclipse News! Here is some exciting news in the world of LinkedIn advertising! 🤓 The platform is setting up new video advertising placements like In-stream video ads and connected TV ads, making it possible to create engaging visual environments for your campaigns. Why not utilize this opportunity? Any Questions on advertising? I can help you find a great vendor for your ads. #LinkedInMarketing #VideoAds
To view or add a comment, sign in
-
Ad placement isn’t just about visibility. It’s a critical piece of the puzzle that can drive massive returns. Each advertising medium has its quirks, but one thing is consistent: You need to understand your audience’s habits. Where do their eyes go when they’re looking at the medium (TV or billboards)? What sounds catch people’s attention (TV or radio)? Successful ad placement is about understanding where your customers are, not where you think they should be. Start with the customer.
To view or add a comment, sign in
3,609 followers