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Is Apple, Starbucks, Nike, Harley Davidson the best ever? NO Then how is the wild success? They are the best CULT builders ever. Example: When you buy a Harley Davidson your not just buying a motorcycle but you’re getting into a membership club that is distinctive. What is a Cult Brand? A cult brand refers to a product or service that has a relatively small but loyal customers who feel a sense of self-ownership or vested interest in the brand's popularity and success. One feature of cult brands is that they speak to customer's identity, ideology, or cultural milieu. These brands have no competition. They rule their customer-defined category. Not everyone can have enough recognition and respect like these cult brands, but we definitely can build a new structure on the road to our success. Let’s connects and explore more on our structure to success.

Creating stories for brands is always an exciting journey, and working with Mobil 1 was no exception. We love the opportunity to delve into character-driven narratives, much like Lululemon’s approach, where we focus on showcasing individual lives rather than just selling a product. Our creative journey with Mobil 1 began with several intensive brainstorming sessions. We were inspired by the diverse characters who rely on Mobil 1, including a daring car racer, DongJun Han, and an agile parkour athlete, YunPeng Zhang. Our campaign aimed to go beyond just highlighting product features; it was about using their stories to tell the value Mobil 1 is about to deliver. Every detail of the production was meticulously planned. For DongJun Han, we captured the adrenaline and precision of high-speed racing, highlighting how Mobil 1 keeps engines running smoothly even under extreme conditions. For YunPeng Zhang, we showcased the fluidity and reliability needed to navigate urban landscapes, drawing a parallel to how Mobil 1 ensures peak performance in any environment. From capturing the perfect lighting and camera angles to selecting wardrobe and props that complemented each story, we ensured that each element contributed to the overall narrative. Our dedication to detail and authenticity paid off, resulting in a series of visually stunning advertisements that perfectly capture the essence of Mobil 1. Explore the full advertisements on our website and see how we brought Mobil 1’s vision to life. We are excited to continue pushing creative boundaries and helping brands like Mobil 1 elevate their stories to new heights. What stories would you like to see next? An NBA star’s off-court journey? A business owner’s busy day? Share your thoughts with us! #Mobil1Stories #CreativeExcellence #VideoProduction #AutomotiveAdvertising #ResonateEdge

Dear <INSERT MAJOR BRAND>, We've been waiting for you. Like so many others who have fallen in love with our game,...welcome to your SECOND favorite sport. Sincerely, Pickleball Should large sporting goods brands enter the Pickleball space? This (mobile-friendly) link I created provides an interactive space for you to learn about the nuances of this growing game, a peek into some consumer-inspired equipment solutions, suggestions on where best to position for success, and most importantly, shedding light on how I approach the consumer ecosystem for insights. Eager to leverage the 'voice of the consumer', there is still plenty of room for the rest of the athlete ecosystem to chime in for those interested in unpacking this further for equipment, vision, footwear, and apparel. Harken Insights Collective exists to help businesses in their journey to understanding their consumer through qualitative, and quantitative research strategies that build confidence in authenticity and direction. Are you excited to have your consumer inspire your next product, or direction, but don't know where to start? Let's talk. Until then, enjoy the scroll. As always, I welcome feedback, criticism, opinions, compliments, and debate. Cheers, Dan Frantz Nike, adidas, Skechers, Under Armour, New Balance, Oakley, lululemon, äktiiv, Major League Pickleball, PPA Tour https://lnkd.in/gGv2vy2J

Michael Jordan's mom said:  "A shoe is just a shoe until somebody steps into it." If you haven't seen it, it's from the movie "AIR". (Really good movie, you should) It shows the impact one person can have  when they focus on themselves. 🏀Michael Jordan didn’t just make a brand;  he transformed an entire industry by stepping into his story. .... Think about your company for a moment.  It’s like a shoe on the shelf—full of potential,  but still waiting for that moment of magic. Just like Nike needed Michael to turn a product into a phenomenon,  your company needs you to be its champion. You’re not just selling a product;  you’re selling a vision, a story that only you can tell.🧠 Without your unique perspective, it’s just another business. But with your story, it can be LEGENDARY. Start today by sharing your journey.  Talk about your challenges, your vision, and why you do what you do.  Make your audience see the person behind the product. 👇🏻 I'm taking on 2 more founders to level up their brand before year’s end. Let's make Q4 count!🔥

As a buyer, I’ve got a cool job. I often get to play with exciting products and love the feeling of being a part of a range’s inception to it’s clearance. In the same breath, I count myself lucky that I’m not paid to specialise in porcelain thrones, for example. I do, however have a short list of companies that I’ve always thought would be great to work for: MECCA Brands: A brand that has discounted less through 2023/2024 than any other. Range curation appears to be front of mind here, as well as close-knit supplier relationships. I’m a level 3 beauty loop’er and proud. Gymshark: Their story is like no other and how they’ve taken ownership of mis-steps is admirable. Gymshark’s innovation with respect to range and willingness to go beyond traditional fitness garb sets them apart. Still cringing at how awkward I was meeting Matt Ogus at the Arnold 2014 Gymshark booth. the LEGO Group: I’m not sure a traditional buyer would fit into their structure but suffice to say, this brand has weathered many storms and somehow managed to make toys something for not only kids but adults too. Important to note, it’s possible to be content in a role, whilst still admiring other businesses. #LinkedInFlex #Mecca #Gymshark #Lego

Ben & Jerry’s. Disney and Pixar. Apple and Nike. These iconic duos prove the power of co-branding. Ready to tap into this strategy? Teaming up with retail giants like Roots, Adidas, and Nike in company merch can skyrocket your brand. Co-branding isn’t just a strategy; it’s a game-changer. At Brand Blvd, we get it. That’s why we offer partnerships with top retail brands to elevate your brand. 👉 Dive into our blog to discover how co-branding can benefit your brand and learn top tips for effective partnerships. Ready to stand out? https://bit.ly/45G68Eh

This is a great example of what I see a lot of, BAD TAGLINES! Does that line 'make agility count' help you understand what these guys do or what they are about? Funny thing is, these guys are big boys, a billion-pound business. Even profitable companies make basic mistakes when it comes to their brand communication. The trouble is they try to use the Apple or Nike concept for taglines, where it is a statement of emotion and intent, as opposed to what almost every other company needs, which is tell me what you do! #brandstrategy #branddevelopment #brandcommunication #branding #brand #SME

𝐖𝐡𝐚𝐭 𝐑𝐚𝐳𝐚𝐛 𝐋𝐞𝐚𝐫𝐧𝐞𝐝 𝐟𝐫𝐨𝐦 𝐍𝐢𝐤𝐞 (𝐚𝐧𝐝 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 𝐓𝐨𝐨)—𝑨𝒏𝒅 𝑵𝒐, 𝑰𝒕’𝒔 𝑵𝒐𝒕 𝑯𝒐𝒘 𝒕𝒐 𝑹𝒖𝒏 𝑭𝒂𝒔𝒕𝒆𝒓! Let’s be real—Nike’s got the swoosh, the athletes, and the sneakerheads lining up for days. Meanwhile, Razab is making waves in the kitchen (literally keeping your leftovers fresh). But here’s the thing: there’s a lot more in common than you’d think. And guess what? Your brand probably shares a few of these lessons too! Here’s what we picked up from the sports giant: 1. 𝗝𝘂𝘀𝘁 𝗦𝗲𝗮𝗹 𝗜𝘁! Nike’s “Just Do It” isn’t just a slogan—it’s a call to action. At Razab, our version is all about making your life easier, one airtight seal at a time. The takeaway? Focus on the simple things that make a big impact. 2. 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗧𝗿𝗶𝗯𝗲, 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝗮 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗕𝗮𝘀𝗲 Nike has legions of loyal fans, and we’ve got meal-prepping champions who swear by our containers. Lesson learned? Create a community that believes in your mission, whether they’re crushing workouts or organizing their pantries.  3. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗲 𝗟𝗶𝗸𝗲 𝗖𝗿𝗮𝘇𝘆 Nike’s always pushing the boundaries, and we’re not far behind (okay, maybe a few steps). We’re constantly looking for ways to improve our products—whether it’s leak-proof lids or eco-friendly materials. The key? Stay ahead of the game, no matter what field you’re in. So yeah, we’re not in the same race, but we’re both running toward one thing: making a difference in our customers’ lives. Got a story about what your brand learned from the big players? Drop it below, and let’s trade notes! #BusinessLessons #BrandBuilding #NikeVsRazab #Innovation #NiketoNurture #BrandToBoost #FastTrackLearning #RazabLearnings #BrandTooGood #NurtureYourBrand #FastTrackSuccess #RazabBranding #LearnFromNike #BoostYourBrand #BrandComparison #BrandLearning #BrandJourney #BrandSuccess #BrandStrategy #BrandGrowth #BrandDevelopment #BrandEvolution #BrandDifferentiation #BrandAwareness

Here’s the truth: waiting for ‘perfect’ will hold you back. So many people launch their business and think they need everything perfectly in place before moving forward: A polished website Every process nailed down Endless planning Here's what I've realized: waiting for the perfect moment was just another way of standing still. Nike says it best: "Just do it!" In my case, I went 100% all in in my business. I reached out to potential clients even if the back-end aspect of my business wasn't 100% ready yet. And you know what? Things started falling into place. Sometimes, progress happens when you’re willing to move forward without a perfect plan. What’s one thing you’ve been holding off on that you could start today?

Over the years, I've heard colleagues say, "Our competitor is doing it, so we should too." While it’s great to pay attention to what your competitors are up to, don’t fall into the trap of following them. Think about iconic brands like Target, Nike, and Apple; they didn’t become legends by imitating others. They stayed true to their vision and forged their own path. Build a strong brand by focusing on what your customers truly want, delivering exceptional solutions, and leading with innovation. Make your mark with originality and customer-centric strategies! 🌟🚀 #BeOriginal #BrandAuthenticity #CustomerCentricity #Innovation