the LEGO Group

We’re continuing our LEGO® Women in Data® celebrations. 🥳 At the heart of Women in Data Week is celebrating inclusivity and impact. 💛 For Lareina, one of our awesome Senior Data Scientists, fair play means creating a world where everyone, no matter who they are, can join in. Whether she’s analysing customer needs or shaping a more inclusive culture, she’s passionate about bringing out the best in people. Check out how Lareina is making a difference in the LEGO Group, and beyond → https://lnkd.in/eykmT6HC 💫 #JustImagine #BehindTheBricks #OneLEGOTeam

Here’s some great thinking inside and outside the box. We’re currently switching to paper-based bags in our LEGO® sets as part of our commitment to reduce single-use plastic from our packaging. This transition has been a challenging yet important part of our sustainability journey. Here’s an update on the project and our progress so far: 🔬 180 different paper varieties tested 🏭 All LEGO factories globally have started production 🚚 Paper-based bags are being packed into more and more sets in our factories in Europe and Asia with Americas ready to start rolling out 💪 New bags are sturdy, foldable and won’t tear in transit ♻ Verified as recyclable in the European Union, the United States and Canada Discover more about our sustainable packaging here: https://lnkd.in/gbeKJbjn

We’re proud to partner with Women in Data® to celebrate the incredible women making waves in the world of data and digital innovation. ❤️ To mark #WomenInData Week, we are spotlighting some of our awesome LEGO® colleagues. 🎉 First up? Drumroll, please… 🥁Camilla, our brilliant Data Science Director. From personalising LEGO® play experiences to tackling fun data projects during our annual playathon, Camilla thrives in a culture that values play and experimentation. #JustImagine being free to experiment like never before. Let Camilla tell you more → https://loom.ly/P_LNZg8. #BehindTheBricks #OneLEGOTeam

We’re building up the action at the FORMULA 1® LAS VEGAS GRAND PRIX 2024 where we just revealed the new LEGO Group & F1® Collection coming in 2025! 🏎️ Excitingly the LEGO Group activated on Exosphere - the LED exterior of Sphere - to celebrate the reveal of the new F1® Collection at the Formula 1 Las Vegas Grand Prix. Check out the video 👇  Find all the details here → https://lnkd.in/eCap2AY9 #LEGORacing #F1

Love to learn? 🤔 Then maybe you should learn to play. ❤️ You may be surprised how much it can teach you. From championing inclusivity to sparking creativity, Awais and his LEGO Education colleagues are dedicated to making learning as engaging as it is impactful. ✨ Discover how play changes everything → https://loom.ly/RuWhfjE. #JustImagine #BehindTheBricks #OneLEGOTeam #LEGOeducation

This week, I had the privilege of being the guest on My Duvet Flip with the incredible Jack Parsons, the UK’s Chief Youth Officer.   We talked career journeys, life lessons and what it's like to lead the LEGO® Group’s UK and Ireland team, where we bring joy (and a bit of a challenge) to millions, one brick at a time.   Here are a few takeaways I hope will inspire you as much as they’ve guided me:   First Jobs Matter Every role I have held – from stocking shelves in a DIY store to leading the UK and Ireland team at the LEGO Group – has taught me something invaluable. Your first job might not be perfect, but it will teach you resilience, work ethic, and adaptability—cornerstones for any career.   Be Direct, and Don’t Apologise One of the best lessons I learned from a mentor early on: clear and direct feedback helps everyone grow. It's not always easy, but honesty builds trust and progress.   Curiosity is Your Compass I’ve always followed my curiosity—if you’re unsure of your path, that’s OK. Explore, experiment, and stay open to where life takes you.   Resilience Starts Outside Work Whether it’s family, hobbies, or building with LEGO Bricks (my personal go-to), find “energy pots” that help you stay balanced. These anchors make navigating challenges much easier.   Find Your People Surround yourself with those who make you feel safe to be authentic. Reach out for mentorship, even if it feels bold—those connections can change the course of your career.   The Power of Play Play isn’t just for kids. Whether it’s LEGO Bricks, cooking, or something else, find what brings you joy and focus. It’s a powerful tool to reset and recharge.   To anyone starting out, switching gears, or just looking for inspiration—lean into curiosity, build resilience, and never be afraid to ask for that coffee chat.   Thank you, Jack, for the chance to share my journey and to help others find their ‘duvet flip’! UPDATE: here you will find the full video: https://lnkd.in/ewFs6Nqh #MyDuvetFlip #BeCurious

We're thrilled to celebrate the launch of the Responsible Innovation in Technology for Children (RITEC) Design Toolbox - a collaboration with UNICEF and the LEGO Group, funded by The LEGO Foundation 🌟 As children spend more time engaging in digital play, it's crucial to design these experiences to support their well-being. With the RITEC Design Toolbox, we’re encouraging all businesses and game developers to put children's well-being at the heart of digital design. 💻 Join us in creating a safer, happier digital world for children 🌐💛 Learn more → https://lnkd.in/dsCZhjDc #LEGO #UNICEF #DigitalChildSafety #DigitalWellbeing

Caring comes to life here at the LEGO Group because it’s one of our core values! 💛   It’s at the heart of everything we do ❤️ - from our sustainability efforts ♻️ to the supportive networks we build with each other. 👥   Check out my story 📖 → https://lnkd.in/eRiCC-rF.   #JustImagine #BehindTheBricks #OneLEGOTeam

Ever wonder who dreams up those awesome LEGO® interactive play experiences? 🤔    That’s me! I combine my creativity and love of LEGO to build endless possibilities for children everywhere. I’ve turned my passion into a dream job, crafting digital experiences that inspire curious minds to explore and have fun. 🎉 Check out my story → https://lnkd.in/dBiRAAPw ✨ #JustImagine #BehindTheBricks #OneLEGOTeam

Grow your creativity with four new LEGO® Botanicals sets 💐 Since its 2021 debut, the LEGO Botanical Collection has blossomed into a beloved offering among many of our LEGO fans. To celebrate, LEGO Botanicals is officially branching out to become its own theme, with exciting new products on the way! Four new sets will launch in early 2025, including the LEGO Botanicals Pretty Pink Flower Bouquet, LEGO Botanicals Mini Orchid, LEGO Botanicals Lucky Bamboo, and LEGO Botanicals Flower Arrangement. 🌺💐Find out more →  https://lnkd.in/eViFdgWq