Sharma Brands’ Post

🛍️ What’s the deal with Black Friday? *Seinfeld voice* It’s not just about discounts it's about data-driven strategy. Dive into key insights with Brandwatch to see how contests, interactive campaigns, and brand visibility are shaping consumer behaviour this season. Check out the top six trends that brands can’t afford to miss for 2024👉 https://ow.ly/QyLA50U7Ktr

Ready to scale your brand with holiday ads? Here are 5 tips from our Senior Director of Digital, Dianna Gatto on how to stay ahead this Black Friday! 1. Keep your evergreen campaigns running all weekend to maintain consistency. 2. Use high-volume or high-value bid strategies to maximize your reach and control your spend. 3. Prepare 12-15 creative assets ahead of time with a variety of formats and styles to keep your audience engaged. 4. If you have multiple SKUs, include DPAs and Instant Experience ads in your campaigns—these are top performers, especially in beauty and fashion. 5. Publish all your ads well before Black Friday to avoid delays in Facebook's review process and focus on scaling and optimizing your campaigns during the sale. Follow us for more tips and visit AvenueZ.com for expert support!  #marketing #blackfriday #cybermonday

Fine-tuning your ad strategy before Black Friday: I'm looking to jam with a couple of eCom brands who are interested in deep-diving into how your ad spend/roas compares to your competition and a number of other insights we can generate by leveraging data across a few sources. If you have the performance benchmarks / share of voice report from Meta or other from any other ad platforms then this one is for you. Complimentary chat where I'll personally deep dive into this with you. I'm currently nerding out on a few ways to pull together data from a few sources in order to narrow down on the following: * Identifying the likely ROAS that your competitors are generating from their ads. * Analysing seasonal competitor spending and which month(s) would be more optimal for you to launch your sales throughout the year. * Generating insights into the average monthly spend from your competitors and how this fluctuates month to month. * Analysing which ads from your competitors are likely driving them the most sales. * With data from a few sources, it's also possible to determine a fairly accurate estimate of your competitor's conversion rate. If you'd like to deep-dive into this and your own ad performance, just drop me a note on LinkedIn or via our website https://lnkd.in/gsdjM7Y9.

This week, I was asked if I was busy with Black Friday coming up.  To this, I replied: “Not really, we’re finishing our Christmas campaigns and are planning for January.” All of our Black Friday campaigns are ready to go. Strategy, done weeks ago.  Creatives, finished last week. We’re just doing a final round of checks to make sure everything is on point for D-day. Our focus has shifted to seamlessly transitioning from BFCM to Christmas, and we’re actively planning January with our brands. That’s what real growth partners do. They plan ahead, educate their clients, and work proactively to keep them one step ahead every month or quarter. If your agency isn’t thinking ahead, then come work with us in 2025. All of our brands have grown exponentially this year. It could be your brand too. Get in touch today and let’s grow your brand profitably together. #dtc #ecommerce #paidsocial #emailmarketing #envumedia #growthpartner

🛍️ Ready for Black Friday? Make every dollar count! This CustomerThink article has quick tips for retailers to optimize their social media, creative, and customer care strategy for maximum impact: 🔹 Targeted Ad Spend: Reach high-intent audiences for better ROI. 🔹 Stand-Out Creative: Go beyond discounts to resonate with shoppers. 🔹 Responsive Care: Handle inquiries quickly for a smooth experience. Read more to prep your brand for success! Full Article: https://lnkd.in/dcskyTtH #BlackFriday #RetailMarketing #CustomerExperience

Black Friday is around the corner and we already have some learnings to share! (AGAIN) Start Early with Asset Collection → It's a common pitfall—brands starting too late to gather assets for their ads. I've seen it time and again with 8 out of 10 eCommerce brands lacking a steady process to generate creative assets. Over the past 18 months, we've fine-tuned a system that keeps our pipeline flowing and our ads fresh. Less Branding, More Action → During BFCM, it’s not about perfecting the brand narrative. It's all about grabbing attention and getting clicks. Your ads should be simple and your offers even simpler. Don't overthink it—direct and clear wins the day. Keep Evergreen Ads Running → We've noticed that many evergreen ads continue to perform exceptionally well, even during BFCM. So, there's no need to hit pause on them. They complement BFCM offers beautifully by maintaining consistent engagement.

I’ve spent years optimizing Q4 offers, here are the top 10 that always deliver (If you run ads, these offers are the shortcut to boosting sales this holiday season) My team has put together 10 proven offers/angles that eCom brands can run during Q4 to maximize their performance, all in 1 Miro board Whether it’s October, Black Friday, Christmas, or any day in between And here’s the best part: I’ve also included over 150 ad creatives you can use as inspiration, all in one organized Miro board These are the same offers I use internally with my clients to define the best strategies, so you know they work. Offers include: 1️⃣ Gifting 2️⃣ Early Access 3️⃣ Black Friday 4️⃣ Cyber Monday 5️⃣ Free Item 6️⃣ Bundle 7️⃣ Buy One Get One 8️⃣ Percent Off 9️⃣ Buy More, Save More 🔟 Buy Now, Pay Later ⚡️ These offers and creatives have driven serious results for ecom brands, and they can save you hours of trial and error Here’s what’s inside: ✅ 10 holiday offers optimized for Q4 ✅ Easily applicable for any eCom brand ✅ Over 150 ad creatives organized on one Miro board ✅ Proven angles to boost conversions across multiple campaigns Why am I giving this away? Simple. I'm tired of seeing brands waste money on mediocre Q4 campaigns And I can't personally work with everyone anyway This board will save you hours of work and thousands in wasted ad spend To get access: 1️⃣ Connect with me so I can DM you Felix Dragoi 🔥 2️⃣ Comment ‘Q4TOP10’ below And I’ll DM you the link PS: Yes, it’s me sending it to you personally, and it’s packed with value Q4, let's go! 🔥

I’m so sorry I have to tell you If you sell stuff on the internet Black Friday’s almost here. You should be deep in preparation NOW. Especially in an election year. Effective merchandising means trying new things based on your brand and what we know is working for others at this time An offer with Ads that hits right away, consumers won’t stick around your site to figure it out.  Pricing that reflects the value of your product and the mood of the consumer. Lots of social proof to show you’re not an overseas dropshipper, including ratings, reviews, user-generated content, and public relations.  Great content and lots of it - this doesn’t have to be expensive but it does take deliberate and thoughtful effort.  PR if you can afford it, this is expensive but it’s usually worth it.  Websites, social media, emails, and SMS – be everywhere your audience is. Engage across multiple touchpoints, building a holistic strategy grounded in merchandising expertise and data-driven insights. You don’t have to suffer like this next year, feel free to hit me up for a no-obligation conversation on what you can do differently.

Don't cut what's converting The case for evergreen campaigns during BFCM It's tempting to shift all focus to Black Friday-specific offer ads, but here's why keeping your evergreen ads running could be one of the best decisions for your business: Evergreen ads deliver consistent results. These ads are already optimized, bringing in steady traffic and conversions. People are in the shopping mood at this time of year —your tried and tested campaigns will still get shoppers clicking. Keep momentum. Don’t risk account stability by turning high-performing campaigns off. If you need to make room for offer driven campaigns, turn budgets down slightly on evergreen ads to make room. Audience trust and relevance. If a customer has decided they’re ready to shop or they’re already loyal to their brand, your Black Friday offers are an easy sell. For those who are still on the fence, a plain static with ‘40% off’ is unlikely to be enough to convince them. If you want to ensure your offer is seen by everyone, take your best performers and add Black Friday messaging in the form of banners or roundels. This ensures you get the benefit of top performing creative while telling customers NOW is the time to buy.

Black Friday is just around the corner 🛍️ → Competition intensifies → Ad spending goes through the roof → Demand for consumer attention peaks Ads during this period can burn through budgets faster than usual. It’s a costly time for advertisers. So hitting the nail on its head with your ads is more important than ever. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟲 𝘀𝗶𝗺𝗽𝗹𝗲 𝘁𝗶𝗽𝘀 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗮𝗱𝘀: 1. Focus attention on your offer to highlight your unique selling point 2. Use straightforward messaging to make your ads easy to understand 3. Stick to your brand identity as much as possible to aid brand recognition 4. Use a clear, attention-grabbing CTA to inspire immediate action 5. Simplify your ads so customers can easily decode them 6. Put your logo at the center of attention for better recall Check all the boxes, and make the most of the holiday season. We wish you the best of luck🤞 -- 𝗪𝗮𝗻𝘁 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 𝘀𝘁𝗿𝗮𝗶𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗶𝗻𝗯𝗼𝘅? Subscribe to our Newsletter 👇 https://lnkd.in/dKjZXR_z