Drew Mabry’s Post

It's never too early to start planning your Black Friday advertising strategy! Check out our latest blog post for essential tips on when and how to kick off your promotions for maximum impact. Don't miss the chance to boost your sales this holiday season! 👇 Get your business ready for success!

Fine-tuning your ad strategy before Black Friday: I'm looking to jam with a couple of eCom brands who are interested in deep-diving into how your ad spend/roas compares to your competition and a number of other insights we can generate by leveraging data across a few sources. If you have the performance benchmarks / share of voice report from Meta or other from any other ad platforms then this one is for you. Complimentary chat where I'll personally deep dive into this with you. I'm currently nerding out on a few ways to pull together data from a few sources in order to narrow down on the following: * Identifying the likely ROAS that your competitors are generating from their ads. * Analysing seasonal competitor spending and which month(s) would be more optimal for you to launch your sales throughout the year. * Generating insights into the average monthly spend from your competitors and how this fluctuates month to month. * Analysing which ads from your competitors are likely driving them the most sales. * With data from a few sources, it's also possible to determine a fairly accurate estimate of your competitor's conversion rate. If you'd like to deep-dive into this and your own ad performance, just drop me a note on LinkedIn or via our website https://lnkd.in/gsdjM7Y9.

As we say goodbye to third-party cookies, innovative brands like Lily's Kitchen are stepping up. How, you ask? By tracking where our furry friends’ owners are looking! Lily’s Kitchen, owned by Nestlé Purina, is shaking up campaign effectiveness by using eye-tracking technology. This strategy measures audience attention through the seconds they spend viewing an ad. And guess what? It’s working wonders! Their Black Friday test campaign saw a 20% sales boost! Despite eye-tracking not being a new tech, using it as a primary performance metric is groundbreaking. Pablo Lalor, head of e-commerce at Lily’s Kitchen, is leading the charge, reaching more pet owners each year and exploring new avenues for engagement. With the help of performance agency Journey Further, they’re pioneering this privacy-centric approach to ad measurement. The results are impressive: a 15% rise in brand awareness and a 23% increase in purchase intent. By the end of their three-month test, they saw a 22% boost in new customers and a 13% year-on-year revenue rise during Black Friday/Cyber Monday.

Ready to scale your brand with holiday ads? Here are 5 tips from our Senior Director of Digital, Dianna Gatto on how to stay ahead this Black Friday! 1. Keep your evergreen campaigns running all weekend to maintain consistency. 2. Use high-volume or high-value bid strategies to maximize your reach and control your spend. 3. Prepare 12-15 creative assets ahead of time with a variety of formats and styles to keep your audience engaged. 4. If you have multiple SKUs, include DPAs and Instant Experience ads in your campaigns—these are top performers, especially in beauty and fashion. 5. Publish all your ads well before Black Friday to avoid delays in Facebook's review process and focus on scaling and optimizing your campaigns during the sale. Follow us for more tips and visit AvenueZ.com for expert support!  #marketing #blackfriday #cybermonday

Want 2x more engagement on your Black Friday ads? Use the Founder Note Formula. Here's why it works: When everyone zigs with product shots, you zag with authenticity. The 3-step formula that's crushing it: 1. Tell Your Story - Share your founder's journey - Highlight the 'why' behind your brand - Keep it raw and real - Focus on the mission, not just products 2. Spread the Cheer - Blend personal touch with holiday promotions - Make offers feel like gifts, not sales - Connect seasonal joy with your brand story - Show genuine excitement for serving customers 3. Seal the Deal - Add founder's real signature - Include a candid founder photo - Write like you talk, not like a brand 4. Close with a personal guarantee Takes 10 minutes to create but performs like a premium ad. My top-performing founder note got 3.4x higher CTR than standard product ads. #marketingtips #advertising #founderbranding

We recently came into this clothing brand and doubled monthly revenue 🤯. Here’s the strategy we took to make the most of the Black Friday momentum 🚀: 1. First, we tackled the account structure chaos ➡️ Fixed multiple campaigns targeting the same products ➡️ Best-seller cannibalising other product performance ➡️ Random campaign organisation leading to wasted spend 2. The key changes we implemented: ➡️ Isolated the hero product into its own dedicated campaign ➡️ Removed all duplicate targeting across the account ➡️ Let the algorithm properly distribute budget across products 3. The results came in fast: ➡️ Other products finally started getting impression share ➡️ The hero product started scaling ➡️ Overall account ROAS increased Main lesson? You need to let your hero products SHINE in your Google ads. Adding them into a dedicated STD shopping campaign is a must. We're still not done. This is just month 1 of our restructure. Once we implement our full account structure next month, we're expecting even bigger gains 📈 Want me to audit your brand’s Google ads account WITHIN 24 hours? DM me 🤝 Thanks for reading!

Tired of guessing what will work this Black Friday? Struggling to keep up with shifting consumer behaviour and sky-high demand? We know—it’s a lot. But we’ve got just what you need. Google and Channable are teaming up to show you the exact strategies that’ll turn this Black Friday into your biggest success yet. From predicting demand like a fortune teller to fine-tuning your campaigns for explosive growth, you’ll get insider secrets that most marketers miss. It is not too late - sign up now :) 📅 Date: September 10th 🎯 Your holiday game-changer is waiting. Don’t get left behind—grab your spot now! Link here - https://lnkd.in/dWr6Epcr

Black Friday marketing 2024: the ultimate guide🔥 1. 𝐏𝐫𝐞𝐩𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐯𝐢𝐬𝐮𝐚𝐥𝐬 𝐢𝐧 𝐚𝐝𝐯𝐚𝐧𝐜𝐞: Test bold designs that spotlight benefits, and use rotating variations during the campaign. 2. 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐮𝐫𝐠𝐞𝐧𝐜𝐲: Speak directly to your customers with personal and compelling offers with a time limit that persuades them to take action. 3. 𝐂𝐚𝐥𝐜𝐮𝐥𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐛𝐮𝐝𝐠𝐞𝐭: have a fair idea about your budget, considering your monthly budget in the past 3 months, your CPA, and target ROAS. 4. 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐚𝐝 𝐩𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭𝐬: Based on where your customers are most active think of Meta ads, Google ads, and Youtube. 5. 𝐎𝐟𝐟𝐞𝐫 𝐚 𝐠𝐫𝐞𝐚𝐭 𝐝𝐞𝐚𝐥: Offer early-bird deals with bonuses to loyal customers to spread out sales and reduce the rush, this builds anticipation and loyalty🎁 6. 𝐓𝐫𝐚𝐜𝐤 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐢𝐧 𝐫𝐞𝐚𝐥-𝐭𝐢𝐦𝐞: Adjust budgets, tweak creatives, and stay flexible during the campaign📊 7. 𝐓𝐞𝐬𝐭 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠: Run tests on landing pages, creatives, and audiences to ensure your strategy is dialed in before the event. 8. 𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐩𝐨𝐬𝐭-𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Target shoppers who didn’t convert with personalized, urgent offers post black Friday🎄 Ready to dominate BFCM? Let’s make your brand unforgettable. DM me now!"

Julie Nichols Marketing's Black Friday deal ends tomorrow. Check out what she's offering: 🔥 Transform Your Brand Strategy Julie's Brand Strategy Course is a game-changer for business owners who want to nail their messaging and stand out from competitors. I've seen firsthand how her approach helps businesses cut through the noise and connect with their ideal clients. **Limited Time Offer: 50% OFF** Regular Price: $499 Black Friday Price: Just $249 (through Dec 2nd) This course delivers exactly what you need to: - Build a magnetic brand identity - Define your perfect target audience - Create messaging that resonates - Stand out from competitors By the end, you'll have clear, compelling messaging ready for your: - Website and social media - Pitch decks and presentations - Networking and elevator pitches - Email marketing What makes this course special? It gives you the exact framework Julie uses with her high-end clients to develop brands that instantly click with customers. If you've been struggling to explain what makes your business unique, this is your solution. Ready to transform your brand? 1. Use code: BLACKFRIDAY 2. Save $250 instantly 3. Start building your standout brand today Need extra support? Add a 1-on-1 session with Julie to refine your work, or explore her full Brand Strategy Workshop for personalized guidance. https://lnkd.in/dr_Bjm3H *Offer expires December 2nd, 2024*

A successful Black Friday 2024 marketing campaign requires three crucial elements – visibility, trust, and targeted reach.