Shadab Khan’s Post

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Driving Business, Growth and Marketing at Cerebrate Solutions

Yuvraj Singh’s Yuvraj Singh Foundation (YouWeCan) recently faced mixed responses to a breast cancer awareness ad using oranges as a metaphor for breasts. This campaign, featured in Delhi Metro, aimed to raise awareness in a visually impactful way but received criticism from some viewers. This outrage caused a spark in the conversations on social media (~4k). There were mixed topics around which the foundation was criticised. Like, 1. Euphemism  2. Objectification  3. Lack of sensitivity Despite knowing the sensitivity of the topic brand used oranges as a metaphor. Seemed strange. As a recovery method brand should: 1. Clarify Intentions: Clearly communicate the campaign’s purpose, such as raising awareness on a serious health issue, and explain the creative choices to bridge understanding. 2. Understand Feedback: Use social listening to gather feedback 3. Focus on Positives: Highlight the campaign’s impact, like increased awareness or screening participation. 4. Stay Consistent with Values: Reaffirm the brand’s commitment to social causes and health advocacy. #SocialImpact #BreastCancerAwareness

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