Sergio Perez Sanmiguel’s Post

🌟 Since I started in the ad business 54 years ago, some things never change! 📺📻🪧 While we’ve branched out and embraced digital advertising, the fundamentals of advertising remain constant. TV, radio, and billboards still offer the best cost per thousand impressions! 🎯 Here are some average CPMs to consider: - **TV Advertising (Local):** $10 - $30 - **Radio Advertising (Local):** $5 - $15 - **Billboard Advertising:** $2 - $10 These traditional channels continue to deliver value and reach. Let's not forget the power of tried-and-true methods! 💪 #Advertising #Marketing #TraditionalMedia #TV #Radio #Billboards #CostPerThousand #AdBusiness #54YearsStrong #DigitalAdvertising #MarketingStrategy

Ad Tiers, Bundling and Superstreamers Set to Reshape M&E Landscape Opening Asia TV Forum’s Leaders Dialogue slate of sessions in Singapore today, Omdia’s Tony Gunnarsson revealed how an increased focus on advertising tiers, bundling and the emergence of superstreamers will reshape the media and entertainment landscape in 2025. https://lnkd.in/ejAZF33D

Advertising Agencies Take Notice with One of the Most Powerful Advertising Mediums in the U.S.! There are 302 Radio Metros that serve as media markets in the USA. However, it’s important to note that these radio stations do not cover all areas of the country. Additionally, over 15,445 radio stations compete for a piece of those regional markets. Still, again, each one of those stations only covers one of those markets with a typical radius range of only 100 miles and typically 15k to 60k listeners a week. We at Digital Broadcasting Corporation cover all 302 markets with our top-performing and highly favorited streaming radio stations on the air, on the internet, with its number one Google-rated websites, RocknRoll.Radio and NewWave.Radio, and our free Apple and Android store apps. With 1.5 unique listeners per week, you should take notice and talk to us about your national advertising campaigns and reach all the US markets in one shot! #RadioAdvertising #radioads #advertising #TuneInNow #RadioAds #ListenUp #OnAirNow #TurnUpTheRadio #SoundOfSuccess #AdvertiseWithUs #RadioRocks #BroadcastingLive #SpotOnRadio #MarketingMelodies #BrandOnAir #RadioMagic #CommercialBreak #PromoPower #VoiceOfTheAirwaves #HitTheAirwaves #MarketingMix #RadioMarketing #JingleAllTheWay #iheart

The key to making a lasting impact amongst consumers is more than surface-level metrics like reach and CPMs; it's about building brand fame - and that's where cinema advertising shines. We recently partnered with Fiftyfive5, part of Accenture Song to understand what effect AV channels have on delivering brand equity. The research found: ⭐ Just one ad played in cinema delivers the same amount of brand fame impact as 10 ads on Digital, 9 ads on BVOD, and 6 ads on Linear TV. ⭐ Building your brand is like creating a blockbuster—you need an all-star cast for maximum impact. With cinema in your media mix, you can achieve a 20% uplift over digital alone and a 13% uplift over TV and digital combined. Read more on Mi3: https://lnkd.in/dHzdM-dQ

3 Big Takeaways Marketers Should Know About Magna’s 2024 US Ad Forecast https://ift.tt/rZ6MjaG Today, Magna released its latest U.S. Ad Forecast report, which paints a picture of what the current domestic ad market is in the country for the year. According to Magna, advertising revenues are expected to grow by more than 11.4% to $377 billion. Among the highlights, political advertising is boosting the bottom line, ad-funded streaming... via Adweek Feed https://www.adweek.com September 16, 2024 at 06:21PM https://ift.tt/ySgqahT

How did an automotive brand save $2 million in TV ad spend? Find out in our latest case study: https://lnkd.in/dRKnXcrQ Discover the measurement strategies and key cross-platform metrics that helped the brand maximize ROAS and improve campaign efficiency using iSpot.

At Asia TV Forum last week, Omdia’s Principal Analyst Tony Gunnarsson highlighted key trends for the media and entertainment industry in 2025, including an increased focus on advertising tiers, service bundling and the emergence of superstreamers.  💡 Exploring partnerships and service bundling?  Discover how we provided a platform for Celestial Tiger Entertainment to customise their CMGO service and launch in multiple countries at record speed: 👉 Read the CMGO Case Study https://lnkd.in/eBDxc45N 💡 Considering a super aggregation strategy?  Don’t miss our blog on the key success factors for a super aggregation service: 👉 Read the Blog https://lnkd.in/e7s8UcKA #Superaggregation #Superstreamer #Bundling #Partnerships #Streaming #M&E

What is Connected TV Advertising?

TAKE NOTES 📝 When it comes to ad placement, every advertising medium has its quirks, but one thing is consistent; "HABITS". To understand the perfect placement for your audience, listen to sounds that catch people’s attention (Tv, Radio, Reels) and watch where their eyes go when looking at the medium (TV or billboards). Come learn a lot more! The Ad Guys🗣️📣

A must read for everyone in the advertising world. And the death of TV is not quite here yet given a LOT of brands want to reach boomers or sports fans. However, for gen z and even millenials it's absolutely not the best channel. Here is something that was not mentioned. So so so many creatives and clients alike want to see the shiny TV concept and build the entire platform around TV. This has to change. We cannot center TV for the big idea and need to think totally differently to center around experiential or digital or whatnot (and then integrate around that).