Webometry & Sentence Case ’s Post

#100DaysOfMarketingGrowth *Day 18/100* Digging deeper into Google's new AI search engine, I found out how it's changing the search landscape by integrating videos and images and encouraging detailed queries. Traditional SEO is less effective and marketers are adapting to new strategies: 🎯 Adapting to AI-Powered Search: Visual Content: Adding videos and images to enhance visibility. Converting FAQs into videos is key. Long-Tail Keywords: Focusing on detailed, conversational queries. Content Expertise: Building informational content to address specific user questions. 🔑 SEO Strategies: Reddit and Forums: Increasing presence on platforms like Reddit (Sam Tomlinson, EVP, Warschawski). Content Audits: Identifying content gaps for AI search visibility (Joel Swaney, Principal SEO, Collective Measures). 🚀 Google’s AI Tools Integration: Google is combining AI search with tools like Performance Max to optimize ad placements. New features help advertisers transition smoothly into AI-powered search. #AIOverview #GoogleSearch #DigitalMarketing #SEO #ContentStrategy #AIinMarketing How are you adapting your marketing strategies for AI-powered search? Source: https://lnkd.in/gii9t5Cr

Most marketers I know are aware of these statistics, yet the same marketers insist on how much ''organic SEO'' and ''quality content'' can bring to the table. The truth is that while both are important, the financial reality of the market says that they are subsidiaries to whichever platform "you need to be'' on these days. And this is the real problem - a problem that we helped create and nurture by overhyping platforms that are essentially online ad boards. The solution is to actually create a market for honest initiatives, rather than talk about quality content, then invest in ads for mediocre one.

"Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time." #sge #seo #search #google #google #ai #technology https://lnkd.in/eBhwqy28

Changes in #seo are more prevalent. Google's AI-powered Search Generative Experience (SGE) is impacting your #branding, #organicsearch, and visibility. A study of 2,900 brand and product keywords (by Authoritas) across 15 industries returns SGE results for 91.4% of search queries. 🔦 Because of that, brands with top SEO positions are now pushed much further down the page. Only 20.1% of SGE links even match a URL from the first page of Google's results. That means we need to work to be found in SGE results. We can: 🔍 Create more in-depth and well-researched articles. Incorporate quotes, interviews and authoritative sources in our content. Enrich content with media to appeal to users and the SGE algorithm. These are already best practices. However, the need to follow them is even more critical, now. Most SGE links come from outside the top 10 organically ranked sites. We need to gain visibility across a much broader range of websites. Having strong brand presence across many channels and maintaining the brand and reputation is more important than ever.

AI and Google Advertising: What’s Next? | Search Engine Land Discover the latest AI-driven changes in Google Ads, their implications for PPC marketers and six key recommendations to stay ahead. ------------------------------------------------------------------------------------------- AI is impacting every aspect of Google, including SEO and Google Ads. In a recent article in Search Engine Land, Anna Crowe masterfully discussed the impact of generative AI on SEO. It’s a great article, and I encourage you to read it if you haven’t already. I want to expand on what Crowe wrote, focusing on AI’s impact on Google advertising, both now and in the future. Read More ~ https://lnkd.in/d7px7Hhq #AI #GoogleAdvertising #SEO #SEM #DigitalMarketing #Business #Search #SocialMediaMarketing #Entrepreneur #SmallBiz #Marketing #MarketingStrategy #CEO #CMO #CTO #SMEs #SMBs #GoogleAds

Our head of SEO, Matt Allfrey dives deep into the evolving landscape of SEO and why it's more critical than ever in a world rapidly shifting towards AI-driven interactions. From anticipating user needs before they search to creating content that not only ranks but resonates - I believe this article is a must-read for anyone looking to stay ahead of the curve. 🌐 🚀 #aiSEO #contentseo #futureofseo

🚀 Unlock the Power of Google’s Latest Algorithm Updates! 🚀 In our latest article, we dive into the game-changing impact of AI on Google’s search algorithms and how these updates are reshaping paid ad strategies. 🌟 Understanding these shifts is crucial for marketers looking to optimize campaigns and drive results. We highlight essential strategies like refining keyword approaches, leveraging structured data, and enhancing user experience. 📈✨ Stay ahead of the competition—follow our LinkedIn page for more insights and subscribe to our Pulse for expert guidance. Let’s navigate the future of marketing together! 🔍💡 👉 https://lnkd.in/d8KuZWTf #marketing #Seostrategy #seo #google #SME #UKSME #innovation #marketingstrategy #digitalmarketing

Excited to share insights on navigating the evolving SEO landscape in light of Google's AI-powered Search Experience (SGE). As featured in Search Engine Journal, it's clear that experimentation and A/B testing offer a powerful solution for brands amidst heightened competition. With SGE shaking up traditional search rankings, brands are challenged to adapt and innovate. Experimentation becomes our compass, guiding us through uncertainty and helping us uncover what truly resonates with our audience. Let's harness the power of experimentation to elevate our SEO game and carve out our space in the digital arena. Together, we'll navigate the challenges and seize the opportunities that lie ahead! 💡 #SEO #Experimentation #Innovation #DigitalMarketing #GoogleSGE Looking forward to your thoughts on how experimentation can drive success in the face of increased SEO competition!

Understanding Google's New AI Update and Its Impact on Search Results Google has released a new AI update that is changing how search results appear. If you depend on organic search (non-paid search results) to bring visitors to your website, it's important to understand these changes. The update pushes organic search results lower on the page, making them harder for users to find naturally. How This Affects Your Marketing Strategy: In simple terms, you’ll need to shift your focus to paid search (advertisements that appear at the top of search results). Here’s why this is important: 1. Visibility Matters: With organic results appearing lower, your content might not be easily found. Paid search guarantees that your brand appears at the top, attracting more clicks. 2. Stay Competitive: Your competitors are likely to increase their paid search efforts. To stay competitive, you need to invest in paid search to ensure your brand remains visible. 3. Adapt to Changes: The digital world is always changing. Being flexible and embracing paid search can help you stay effective in your marketing efforts. While this update may seem challenging, it’s also a chance to improve your strategy and try new ways to grow. By focusing on paid search, you can continue to attract visitors, engage your audience, and reach your marketing goals. Happy marketing! 🌟 #GoogleUpdate #DigitalMarketing #PaidSearch #SEO #MarketingStrategy

Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.... Looking to grow your business? Schedule a free website analysis today: calendly.com/corpseosales #SEOtips #DigitalMarketing #SEOStrategies #SEOExpert #seocompany #OnPageSEO #OffPageSEO #SearchEngineOptimization #SEOContent #GoogleRanking #SEOAgency #SEOConsultant #WebsiteOptimization #LinkBuilding #seoservices