Webometry & Sentence Case

Terrific article from SISTRIX about the AI vs SEO "duel" in web search. I agree with the findings: that Google will be able to defend its market share against emerging search engine competitors, and that demonstrating your expertise and becoming a recognisable brand should be the dominant web strategy. #seo #googleai #aio

Interesting SEL article - including useful contextual information - about how Google is increasingly behaving like a category page for e-commerce stores. The author recommends focusing on SEO for products, including targeting long-tail keywords, and prioritising listing on Google Merchant Centre. We agree! https://lnkd.in/gfKY2dua Seen via Brodie Clark on X. #ecommerce #seo

Since 2015 Sentence Case and Webometry (the recent re-brand) have been providing top-notch SEO and content services for SME clients in New Zealand, Australia and the US. Search rankings these days can be harder to come by - we've got the savvy and track record to help acquire a valuable flow of traffic to your website from organic search channels. Find out more: https://lnkd.in/gBh3Akkk

Excellent overview of the impact of Google's Helpful Content Update (Sept 2023 and ongoing) from one of the best SEO experts, Lily Ray. #helpfulcontent #seo

We've been working with the super-talented Mila Barach, owner of design business MilaB Studios, for 5 years. We provide content and SEO services for Mila's brilliant Wix website design projects, such as the one illustrated. Proud to be associated with her. Visit https://www.milab.co.nz/ #wixwebsitedesign #seocontent #milab

Another insightful piece of content from leading SEO expert Marie Haynes. Basically she's explaining why big brands are dominating Google search results even though they may not have content that is helpful - or as helpful as smaller sites. She thinks that will change as Google's helpful content system learns, especially with the aid of advanced AI such as Gemini 1.5. Longish article, well worth reading. #helpfulcontent #seo #googlesearch

Very interesting piece of work by Cyrus S. What jumps out for me from this as 3 basic "winning" approaches for creating helpful website content: § Content that demonstrates personal experience (including using personal pronouns). § Use original images. § Add prominent links to contact information including social media. Cyrus discusses the "losing" (potentially unhelpful) content factors as well in the article. #helpfulcontent #googlealgorithm #googleupdates

The title of this Gartner press release speaks for itself. As search marketing loses market share to AI chatbots and other virtual agents, search engine algorithms will further value the authenticity and quality of content to offset the sheer amount of AI-generated content. Alan Antin, vice president analyst at Gartner: "Companies will need to focus on producing unique content that is useful to customers and prospective customers. Content should continue to demonstrate search quality-rater elements such as expertise, experience, authoritativeness and trustworthiness.” #aiseo #futureofsearch #eeat

We're now offering online advertising services via a new "offshoot" entity called Webometry. Same ethic as Sentence Case - personalised approach, hard work, high-quality expertise. Offering search and social media ads - setup, launch and management of campaigns. Drop us a line at [email protected] and/or visit the Webometry website: #sem #ppcadvertising #socialmediaads #googleadvertising