Sean Lee’s Post

We are interviewing Rachel Peters (Clean Age) this Friday for our pod, BrandBusters. CleanAge has been laser-focused on serving Gen Z, and they bucked the traditional 2010s CPG launch by going RETAIL FIRST instead of DTC FIRST. They have an awesome brand aesthetic and make products with better ingredients (and sustainable packaging). What should we ask Rachel? #CPG #podcasts #brandbusters

🎙️ Dive into the future of DTC shipping with Izzy Rosenzweig, CEO of Portless.com! 🌐 From Southeast Asia challenges to cashflow strategies, we cover it all. Learn how DTC brands can overcome shipping delays and expand globally effortlessly. 🚀 #ecommerce #podcast #dtc #brands #marketing Tune in: bit.ly/47qshGM

🎙️ Dive into the future of DTC shipping with Izzy Rosenzweig, CEO of Portless.com! 🌐 From Southeast Asia challenges to cashflow strategies, we cover it all. Learn how DTC brands can overcome shipping delays and expand globally effortlessly. 🚀 #ecommerce #podcast #dtc #brands #marketing Tune in: bit.ly/47qshGM

LISTEN: How can CMOs simplify their brand’s experience? In today’s rapidly evolving market, simplicity has emerged as a driving force behind successful brand experiences. In the latest episode of Siegel+Gale Says, Rishi Dhir, Head of Strategy, EMEA, provides practical guidance for CMOs seeking to harness the potential of brand experience, shedding light on its transformative power and offering insights into successful brands that have embraced simplicity. (Link in comments.) #Branding #BrandExperience #EMEA #OurPeople #Podcast #Strategy #SimpleIsSmart

For Episode 101, we talk to Floor & Decor Chief Marketing Officer Wendy Martin about turning the marketing dials for this specialty retailer such that awareness and consideration are generated when consumers enter the buying cycle for this highly considered purchase. Listen here: https://lnkd.in/gz3xc9RS #CMO #podcast #marketing #retail

"Responding to reviews is something we see almost as an obvious, as a table stake of what businesses should be doing in the retail space. We have data to back it. We know it’s doing the right thing for customers looking for our product." That's from Episode 88 of Clicks 2 Bricks with Dayna Hathaway, Senior Vice President of Marketing for Extra Space Storage, on the importance of quickly and authentically responding to all customer reviews. Listen here: https://lnkd.in/gtd5eKDw #podcast #marketing #reputationmanagement #reviewsmatter #retailmarketing

Don't miss the latest episode of Social Pulse: Retail Edition with host Mike Allton! Join Mike as he dives into a discussion with Briana Vela about the challenges facing iconic retail brands today. Tune in for valuable insights to elevate your retail marketing game! https://lnkd.in/eihFpKqi #marketing #socialmedia #podcast

#brandstrategy What exactly does it mean? How does it translate into Product, Packaging, Innovation, and Content? This is one of those things where I always feel close, but never fully have it nailed. And I wanted to nail it. Market dynamics are tough on #emergingbrands these days - we all know that - and that's why we need to do everything we can to get it right from the brand side as early as possible. Consumers need to know who you are, what you're promising, how you're different, and how you are going to enrich their lives. And most of us don't have a decade to figure it out anymore. So for my latest #inthesauce #podcast episode, I had a brass-tacks, "break it down for me" conversation with an old friend and marketer I really respect, Jessica Bernheim. Jess's current role is Head of Marketing and Strategy at Daring., where she leads strategy, #innovation, #digitalmarketing, #shoppermarketing, and consumer market insights. She also mapped out their 3-year pipeline for retail and food service and led their expansion into new product categories. She knows her stuff. Link to listen in the comments.

🎙️ New GM2’s Ecommerce Collective Episode Alert: The Power of Research in Shaping Ecommerce Brands 🔍 In our latest episode, Marc Adelman sat down with Mick McCarthy, Chief Design Officer of Onward to discuss the crucial role research plays in bringing brands to life and driving strategy across all channels. Key takeaways: • Understanding your audience is key - consider how they want to receive information and where they are in their journey • Telling a compelling story is more effective than simply presenting facts and figures • Meeting and talking to your customers directly can provide invaluable insights that surveys and reviews alone cannot Mick and Marc emphasize the importance of disrupting brands' internal thinking and educating them on the power of user experience research to differentiate their offerings beyond aesthetics and plug-and-play solutions. Tune in to learn how research can be your northern star in shaping your ecommerce brand's strategy and creating lasting impact across all channels, including retail. 🔗 Listen now: https://lnkd.in/d8MnATwE #ecommerce #research #userexperience #podcast #strategy

🎙 Excited to share insights from our upcoming episode of Getting to Aha! featuring Alex Genov, Head of Customer Research and Marketing Insights at Zappos. 🌟 Don't miss this enlightening discussion on how customer preferences evolved and what this means for businesses moving forward! Tune in now! #GettingToAha #CustomerInsights #RetailTrends #Podcast