Clicks 2 Bricks

For Episode 112, we welcome dentsu Global Client President and Head of Retail Media Solutions Brian Monahan together with LOMA Co-founder and CEO Alex Nocifera to talk about all things LSM: Local Store Marketing Listen here: https://lnkd.in/gwUHY2qQ #podcast #marketing #CMO #localmarketing

Let's talk about guilty pleasures and a beloved donut brand. For Episode 111, we welcome Krispy Kreme's Chief Marketing Officer, David Skena, to the show. With a brand as powerful as this and a modest marketing budget, Dave and his team look to social media channels to not only generate awareness and engage fans but to drive the business forward with quantifiable impacts on the top and bottom lines. We also talk about the recent deal with McDonald's and the role that local search plays in capturing demand for its delicious product. Link to episode in the comments. #podcast #CMO #marketing #socialmedia

For Episode 110, we talk to Sheila Ullery, who is the Chief Marketing Officer for Milan Laser Hair Removal. This is the king of its category, and we talk about how Sheila captures demand at the bottom of the funnel through local search while driving awareness and creating demand through a highly targeted and often localized influencer strategy. Listen here: https://lnkd.in/gsru563K #podcast #CMO #marketing #influencer #creator

For Episode 109, we talk to Shannon Cole, who is the Vice President of Brand Marketing for RBC. Ideally timed for the 2024 Summer Olympic Games in Paris, France, we do a deep dive into corporate sponsorships: how Shannon approaches these major marketing investments and how they contribute to the RBC brand and business. Listen here: https://lnkd.in/geahhvtX #podcast #marketing #sponsorships #olympics #brandmarketing #financialservices

For Episode 108, we welcome Caribou Coffee's Chief Brand & Marketing Officer, Erin Newkirk, to the show to talk about the brand's innovative TikTok dating show—Dream Date: A Sip at Love. The six-part series is just about to wrap up, and we get the insights behind this product-driven, influencer hosted, long-form/short-form, cross-platform, branded content video campaign. Indeed, it checks a LOT of marketing boxes! Listen here: https://lnkd.in/g9XC_8bX #podcast #marketing #CMO #tiktok

For Episode 107, we have a great conversation with Ash ElDifrawi, who is the Chief Commercial & Brand Officer for TAG - The Aspen Group. We focus on the Aspen Dental brand, which is the flagship in the TAG portfolio, and talk about the unique challenges of building and supporting the only national dentistry brand. Spoiler alert: There's a big emphasis on local marketing. Also, should marketing leaders have "marketing" in their title? Listen here: https://lnkd.in/gTySpPMk #podcast #marketing #brand #CMO

For Episode 106, we welcome Blaze Pizza, LLC Chief Marketing Officer Christian Kuhn to the show. This fast-casual pizza brand is in turnaround mode under the leadership of CEO Beto Guajardo, who is a previous guest of the show. Christian talks about the brand's menu innovations along with a new platform—the Trail Blazing Pie-oneers—which will create fresh content and ongoing conversation for the brand's various marketing channels. Listen here: https://lnkd.in/g-hhqxJW #podcast #CMO #marketing

For Episode 105, we talk to the newly minted Chief Marketing Officer for Portillo's, Nick Scarpino, about the Chicago-based company's ambitious plans for growth—from 86 to 920 locations in the coming years—and how that will be fueled by the passion its customers have for the brand. Nick's new title (after leading marketing for the past decade) is accompanied by a new CIO to put the technology in place to handle a projected 10% annual growth rate. Listen here: https://lnkd.in/gmh-X4Xs #podcast #CMO #restaurantmarketing #marketing

For Episode 104, we talk to Bronze Major, PMP, who is the Head of Marketing for Carrabba's Italian Grill, which is part of the Bloomin' Brands, Inc. restaurant portfolio. We talk about a new influencer program for the casual dining concept and how marketing priorities have shifted from 2023 into this year. Listen here: https://lnkd.in/gwZx-Xtu #podcast #marketing #influencermarketing #CMO

For Episode 103, we talk to Chris Duncan, who is the Global Head of Marketing for speciality retailer Claire's. This is a deep dive into Gen Z and Gen Alpha marketing that includes social media, the metaverse, and TikTok as a new search paradigm. Listen here: https://lnkd.in/giK5kf58 #podcast #marketing #retail #genZ #genalpha