Sean Theissen’s Post

Do emotions have a place in corporate communications? Is there a place for empathy, humor, appreciation and celebration? We use our emotions with our connections outside the office but do our business interactions need feelings too?

Do emotions have a place in corporate communications? Is there a place for empathy, humor, appreciation and celebration? We use our emotions with our connections outside the office but do our business interactions need feelings too?

Just finished the course “Creating a Communications Strategy” by Mory Fontanez  

Just finished the course “Creating a Communications Strategy” by Mory Fontanez

Do emotions have a place in corporate communications? Is there a place for empathy, humor, appreciation and celebration? Do human interactions need feelings? We create Corporate eCards with enthusiasm.

🟢 "I need a communications strategy for this project" 🟢 "Can you put together a communications plan for the next 3 years?" These are the kind of things you often hear as an internal communicator. You get requests for communication strategies and communication plans. But what's the difference between the two? How do you know which one you need? Here's 4 tips to tell the difference. This will help you pick the right approach. ♻️ Find this useful? Repost it so it reaches more people. ♻️

I love how you have given a clear and simple breakdown on the distinction between the two. This is a mistake that is made by many and it can be difficult trying to explain the differences to a senior who is not in the Communication profession because they come with a request for a ‘Communication Strategy’ for a specific campaign and ultimately they need a Communications plan.

Joanna, you hit the nail on the head with this post. Thank you. When I've helped clients build business plans, we treat strategy as long-term thinking - it answers the question, how will this business be built? Then when we build the plan, for whatever length of time, we look at the strategy to be followed. Plans can, and do change, strategies don't change very often. Anyone out there with more questions about the difference between plans and strategies?

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